---
title: "dog treats — $44.7M/yr Amazon United States Niche, Score 69/100 - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dog-treats"
last_updated: "2026-07-20T19:47:41.124Z"
locale: en
meta:
description: "dog treats clears our launch bar: a $44.7M/yr market growing +1.6% this quarter with returns at 0.0%. Data updated Jul 2026."
"og:description": "dog treats clears our launch bar: a $44.7M/yr market growing +1.6% this quarter with returns at 0.0%. Data updated Jul 2026."
"og:title": "dog treats — $44.7M/yr Amazon United States Niche, Score 69/100 - Flapen"
---
# **dog treats**
**Launch it**
A $44.7M/yr market growing +1.6% this quarter with returns at 0.0% — clears our launch bar.
Market size 100Growth 27Conversion 99Competition 94Returns 100Price range 62Avg price 43Brand share 77Review moat 19Quality gap 24
**Market size**
**Incredible****$44.7M**
$44.7M/yr · 22.6M searches
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****17.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$3.31–$34.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.11**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+1.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****14,799.96**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, dog treats is a $44.7M/yr Amazon United States market (22.6M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 69/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 25,000–30,000/product
- **Revenue / yr**
- **$11.1M–$11.1M**
- units × avg price
- **Launch success**
- **88%**
- 7 of 8 new (360d)
- **Conversion rate**
- **17.8%**
- **Avg BSR**
- **#64**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **113 days**
## **Competition**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**46 **▼falling
**Sellers**
**712**
**Top-5 brand share**
**58%**
Top 20: 86%
**Top-5 click share**
**22%**
Top 20: 46%
**Open market**
**37%**
- Milk-Bone23% - Blue Buffalo17% - Pur Luv8% - GOOD 'N' FUN5% - Vital Essentials5% - Shameless Pets5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.
700K500KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/dog-treats/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$894K4%$1.8M6%$2.7M8%$3.6M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 121 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Milk-Bone MaroSnacks Small Dog Treats with Real Bone Marrow 40 Oz. Canister**Milk-Bone**$11.03**4.7★83,886 rev](https://www.amazon.com/dp/B003PMQMK2) [2**Pur Luv Chicken Jerky Dog Treats Made with 100% Real Chicken Breast 16 Ounces Healthy Easily Digestible Long-Lasting High Protein Satisfies Dogs Urge to Chew**Pur Luv**$12.88**4.6★17,033 rev](https://www.amazon.com/dp/B08P2D95G8) [3**Vital Essentials Freeze Dried Dog Treats | Beef Liver Single Ingredient | Premium Quality | Grain Free Training Treats for Dogs 2.1 oz Bag**Vital Essentials**$5.83**4.6★7,896 rev](https://www.amazon.com/dp/B0BWBNT8JX) [4**Milk-Bone Soft & Chewy Dog Treats Made with Real Beef & Filet Mignon 25 Ounce Canister**Milk-Bone**$13.92**4.7★34,712 rev](https://www.amazon.com/dp/B006HKA6II) [5**Pur Luv Chicken Wrapped Sweet Potato Dog Treats Rawhide Free Jerky Wraps Made with Real Chicken 16 Oz Healthy Easily Digestible Long Lasting High Protein Treat Satisfies Dogs Urge to Chew**Pur Luv**$13.34**4.6★8,436 rev](https://www.amazon.com/dp/B08P2DP1J8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Double Chew Bone Dog Treats Peanut Butter - 8 Count 1 Pack**Amazon Basics**$7.65**43 rev4mo ago](https://www.amazon.com/dp/B0DB2QV6NW) [**Blue Buffalo Soft & Chewy Health Bars Baked with Real Chicken & Apples Natural Dog Treats Mineral Enhanced for Flavor 9 oz. Bag**Blue Buffalo**$4.72**188 rev6mo ago](https://www.amazon.com/dp/B0G23M6HS7) [**Greenies Occupy Twists Natural Dog Treats Large Breed Size Chicken Flavor 8.55 oz. Pack 4 Count**Greenies**$9.01**321 rev7mo ago](https://www.amazon.com/dp/B0G45X158R) [**Shameless Pets Soft Dog Treats Bacon Me Crazy Meaty Tenders Soft & Chewy Treats for Dogs Real Bacon 1st Ingredient Grain Free Healthy Treats for Small Medium & Large Dogs 8oz**Shameless Pets**$5.45**982 rev11mo ago](https://www.amazon.com/dp/B0FMWKN8M7) [**Shameless Pets Soft Dog Treats Beef Up Meaty Tenders Soft & Chewy Treats for Dogs Real Beef 1st Ingredient Grain Free Healthy Treats for Small Medium & Large Dogs 8oz**Shameless Pets**$5.40**406 rev11mo ago](https://www.amazon.com/dp/B0FMWKJ6LY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Double Chew Bone Dog Treats Peanut Butter - 8 Count 1 Pack**Amazon Basics**$7.65**4.3★**▲ 375%**](https://www.amazon.com/dp/B0DB2QV6NW) [**Blue Buffalo Soft & Chewy Health Bars Baked with Real Chicken & Apples Natural Dog Treats Mineral Enhanced for Flavor 9 oz. Bag**Blue Buffalo**$4.72**4.7★**▲ 360%**](https://www.amazon.com/dp/B0G23M6HS7) [**Milk-Bone Flavor Snacks Large Dog Biscuits Flavored Crunchy Dog Treats 24 Oz. Box**Milk-Bone**$3.31**4.8★**▲ 310%**](https://www.amazon.com/dp/B0DK469CN2) [**Just Food for Dogs Single Ingredient Healthy Dog Treats and Dog Snacks Jerky Treats Human Grade Preservative and Grain Free Rawhide Free Chews Low Calorie Treat - Chicken Breast 5 oz**JustFoodForDogs**$18.42**4.8★**▲ 252%**](https://www.amazon.com/dp/B07FPGKQY8) [**Wild Eats Real Duck Collagen Retriever Bully Sticks for Dogs 15 Count Pack**Wild Eats**$9.93**4.5★**▲ 208%**](https://www.amazon.com/dp/B0FJHX6NQ7)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**43%
*“Great for pet”*
**Taste-Overall**8%
*“Delicious snack”*
**Value For Money**7%
*“very affordable”*
**Quality-Overall**5%
*“Their containers are great quality”*
**Ease Of Chewing/Swallowing**5%
*“Very chewable”*
**Size-Overall**4%
*“Decent size”*
**Smell**3%
*“Very mild scent”*
**Soft Feel**3%
*“They stay soft”*
**Flavor**3%
*“Awesome flavor”*
**Durability**2%
*“Extremely durable”*
### **What buyers complain about **
**Size-Overall**10%
*“Not true to size”*
**Durability**10%
*“Poor durability”*
**Smell**9%
*“Weird smell”*
**Indigestion**8%
*“Caused diarrhea”*
**Value For Money**7%
*“Wish the price was a little lower”*
**Ease Of Chewing/Swallowing**7%
*“Too hard to chew”*
**Hard Feel**7%
*“very hard and dry”*
**Quality-Overall**3%
*“POOR QUALITY CONTROL”*
**Allergies**2%
*“Allergic”*
**Advertised Vs Actual Product**2%
*“Inaccurate description”*
### **Top return reasons **
**Size-Overall**51%
**Hard Feel**6%
**Ease Of Chewing/Swallowing**6%
**Advertised Vs Actual Product**5%
**Smell**4%
**Value For Money**4%
**Indigestion**3%
**Flavor**3%
**Defective Material/Parts**2%
**Material Quality**2%
## **Common questions**
- **Is dog treats profitable to sell on Amazon United States?**
- The niche generates $44.7M/yr across 121 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Launch it (69/100).
- **How competitive is the dog treats niche?**
- 46 brands and 712 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in dog treats?**
- Top complaints mined from reviews: Size-Overall, Durability, Smell. The return rate is 0.0%.
- **When does demand for dog treats peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the dog treats niche?**
- Listings span $3.31–$34.23; the average listing price is $11.11 (sweet spot $15–$100). The average incumbent carries 14,800 reviews — the moat a new listing must climb.
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