---
title: "Reviews — dog treats small dogs - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dog-treats-small-dogs/reviews"
last_updated: "2026-07-21T09:28:43.283Z"
locale: en
meta:
  description: "dog treats small dogs shows a $7.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "dog treats small dogs shows a $7.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — dog treats small dogs - Flapen"
---

# **dog treats small dogs**

**Worth a look**

Shows a $7.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 23Conversion 98Competition 91Returns 100Price range 62Avg price 40Brand share 74Review moat 19Quality gap 23

**Market size**

**Incredible****$7.7M**

$7.7M/yr · 4.4M searches

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****16.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Brand share**

**Good****60%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$3.31–$34.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.75**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-3.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****14,930.1**

avg incumbent reviews — the moat a new listing must climb