---
title: "Products — dog training treats - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dog-training-treats/products"
last_updated: "2026-07-21T21:00:30.671Z"
locale: en
meta:
  description: "Niche score 56/100 · $1.9M/yr market · 1.2M searches/yr · $9.98 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $1.9M/yr market · 1.2M searches/yr · $9.98 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — dog training treats - Flapen"
---

# **dog training treats**

**Launch it**

A $1.9M/yr market growing +1.8% this quarter with returns at 0.0% — clears our launch bar.

Market size 93Growth 27Conversion 98Competition 48Returns 100Price range 13Avg price 33Brand share 54Review moat 22Quality gap 24

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****16.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.9M**

$1.9M/yr · 1.2M searches

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$9.98**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+1.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****8,751.13**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****$4.46–$16.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100