---
title: "Dog Toothpaste Peanut Butter — $109K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dog-toothpaste-peanut-butter"
last_updated: "2026-07-21T19:35:58.901Z"
locale: en
meta:
description: "Niche score 37/100 · $109K/yr market · 74K searches/yr · $8.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $109K/yr market · 74K searches/yr · $8.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dog Toothpaste Peanut Butter — $109K/yr Amazon US Niche (2026) - Flapen"
---
# **dog toothpaste peanut butter**
**Skip it**
Prices mostly outside the sweet spot ($4.61–$13.47) — this niche doesn't clear our bar today.
Market size 26Growth 19Conversion 99Competition 18Returns 98Price range 0Avg price 23Brand share 4Review moat 23Quality gap 55
**Conversion**
**Incredible****17.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.4%**
return rate — above 6% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$109K**
$109K/yr · 74K searches
**Review moat**
**Bad****7,337.46**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$8.35**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-11.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$4.61–$13.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, dog toothpaste peanut butter is a $109K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 37/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dog toothpaste peanut butter market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **$104K–$125K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **17.6%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **62%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Arm & Hammer88% - Petrodex3% - Virbac3% - Vets Preferred2% - TropiClean2% - Nylabone2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — -11.8% search growth over the last 90 days.
2K2KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/pet-supplies/dog-toothpaste-peanut-butter/trend)
## **Top dog toothpaste peanut butter search terms**
- **arm and hammer dog toothpaste**33K/yr-13.7%15.7% conv. - **dog toothpaste peanut butter**11K/yr-9.7%14.2% conv. - **dog toothpaste arm and hammer**7K/yr-18.6%16.2% conv. - **peanut butter dog toothpaste**6K/yr+20.0%12.9% conv. - **arm and hammer toothpaste for dogs**4K/yr-13.4%14.2% conv. - **arm & hammer dog toothpaste**3K/yr-15.0%15.2% conv. - **dog toothpaste peanut butter flavor**4K/yr-24.9%18.0% conv. - **peanut butter toothpaste dogs**3K/yr-6.5%12.7% conv. - **arm and hammer toothpaste dog**2K/yr-19.2%14.1% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/dog-toothpaste-peanut-butter/search-terms)
## **Top dog toothpaste peanut butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$22K30%$33K40%$43K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Arm & Hammer Complete Care Enzymatic Dog Toothpaste with Baking Soda and Calcium Fluoride-Free Chicken Flavor for Plaque Tartar and Fresh Breath 6.2 Oz Value Size**Arm & Hammer**$6.86**4.4★7,712 rev](https://www.amazon.com/dp/B08QJPJNGY) [2**Arm & Hammer Complete Care Enzymatic Dog Toothpaste Peanut Butter Flavor Baking Soda and Calcium Enzymatic Tartar Control Formula Non-Toxic Fluoride Free 6.2 Oz**Arm & Hammer**$6.58**4.5★4,118 rev](https://www.amazon.com/dp/B08QJFZCDK) [3**Arm & Hammer for Pets Fresh Breath Enzymatic Dog Toothpaste Vanilla Ginger Flavor Baking Soda Dental Gel Eliminates Bad Breath Safe Puppies Adult Dogs Daily Use 2.5 OZ Single at Home Dental Care**Arm & Hammer**$7.47**4.6★7,191 rev](https://www.amazon.com/dp/B01KD8725Y) [4**Arm & Hammer for Pets Tartar Control Dog Dental Care Kit Banana Mint Flavor Toothpaste with Baking Soda Double-Sided Toothbrush and Finger Brush Included 2.5 Oz 3-Piece**Arm & Hammer**$10.09**4.5★8,481 rev](https://www.amazon.com/dp/B01C37TEAO) [5**Arm & Hammer for Pets Tartar Control Enzymatic Dog Toothpaste Reduces Plaque & Tartar Buildup Infused with Baking Soda Safe for All Dogs and Puppies Beef Flavor 2.5 Oz**Arm & Hammer**$7.10**4.4★4,738 rev](https://www.amazon.com/dp/B00B5RFTE4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TropiClean Fresh Breath - Dog Toothpaste - Dog Teeth Cleaning Peanut Butter & Honey Flavor - Freshens Breath and Cleans Teeth - 2oz**TropiClean**$12.75**72 rev2y ago](https://www.amazon.com/dp/B0DQQF9RF7) [**Arm & Hammer Complete Care Enzymatic Dog Toothpaste with Baking Soda and Calcium Fluoride-Free Chicken Flavor for Plaque Tartar and Fresh Breath 6.2 Oz Value Size**Arm & Hammer**$6.86**7,712 rev5y ago](https://www.amazon.com/dp/B08QJPJNGY) [**Arm & Hammer Complete Care Enzymatic Dog Toothpaste Peanut Butter Flavor Baking Soda and Calcium Enzymatic Tartar Control Formula Non-Toxic Fluoride Free 6.2 Oz**Arm & Hammer**$6.58**4,118 rev5y ago](https://www.amazon.com/dp/B08QJFZCDK) [**Arm & Hammer Complete Care Dog Dental Kit Enzymatic Toothpaste 2.5 OZ Chicken Flavor Toothbrush Finger Brush Tartar Baking Soda Formula**Arm & Hammer**$6.63**3,158 rev5y ago](https://www.amazon.com/dp/B08QJNMHLZ) [**Vets Preferred Dog Enzymatic Toothpaste Safe and Natural Dog Oral Care Toothpaste Freshens Breath Fights Plaque and Reduces Tatar Tasty Peanut Butter Flavor 3 Oz**Vets Preferred**$13.47**800 rev8y ago](https://www.amazon.com/dp/B0764P1GWJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TropiClean Fresh Breath - Dog Toothpaste - Dog Teeth Cleaning Peanut Butter & Honey Flavor - Freshens Breath and Cleans Teeth - 2oz**TropiClean**$12.75**4.3★**▲ 115%**](https://www.amazon.com/dp/B0DQQF9RF7) [**Arm & Hammer Complete Care Dog Dental Kit Enzymatic Toothpaste 2.5 OZ Chicken Flavor Toothbrush Finger Brush Tartar Baking Soda Formula**Arm & Hammer**$6.63**4.5★**▲ 25%**](https://www.amazon.com/dp/B08QJNMHLZ) [**Arm & Hammer Complete Care Enzymatic Dog Toothpaste Peanut Butter Flavor Baking Soda and Calcium Enzymatic Tartar Control Formula Non-Toxic Fluoride Free 6.2 Oz**Arm & Hammer**$6.58**4.5★**▲ 15%**](https://www.amazon.com/dp/B08QJFZCDK) [**Virbac C.E.T. Enzymatic Toothpaste| Tartar & Plaque Control for Fresh Breath | Pet Dental Care Toothpaste | Poultry Flavor 2.5 oz**Virbac**$11.21**4.6★**▲ 12%**](https://www.amazon.com/dp/B00RZDXA7K) [**Arm & Hammer for Pets Tartar Control Enzymatic Dog Toothpaste Reduces Plaque & Tartar Buildup Infused with Baking Soda Safe for All Dogs and Puppies Beef Flavor 2.5 Oz**Arm & Hammer**$7.10**4.4★**▲ 10%**](https://www.amazon.com/dp/B00B5RFTE4)
**~~View all trending →~~**
## **What buyers say about dog toothpaste peanut butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**19%
*“Dog Approved”*
**Flavor**17%
*“My dog really likes the flavour of this”*
**Taste-Overall**15%
*“My dogs love the taste”*
**Breathability**13%
*“Helped my dogs breath”*
**Quality-Overall**6%
*“Great product”*
**Smell**6%
*“his breath smells clean”*
**Value For Money**5%
*“Great value”*
**Ease Of Use**5%
*“Easy to use”*
**Soothing/Teething**2%
*“It helps clean the teeth”*
**Advertised Vs Actual Product**2%
*“As expected”*
### **What buyers complain about **
**Smell**20%
*“Awful smell”*
**Taste-Overall**12%
*“It tasted horrible”*
**Indigestion**10%
*“Was giving my dog diarrhea”*
**Flavor**7%
*“My pup did not like the supposed chicken flavor”*
**Breathability**6%
*“Didnt work on my puppies breath”*
**Ingredients-Overall**6%
*“The idea that all chemicals are bad is not helpful”*
**Functionality-Overall**5%
*“it barely works”*
**Size-Overall**4%
*“Dog hates it finger brush too big”*
**Value For Money**2%
*“Not cheap”*
**Ease Of Use**2%
*“Made it super difficult to use”*
### **Top return reasons **
**Flavor**31%
**Smell**9%
**Quality-Overall**9%
**Value For Money**7%
**Product Condition**7%
**Functionality-Overall**6%
**Advertised Vs Actual Product**5%
**Taste-Overall**5%
**Leak-Proof**5%
**Size-Overall**3%
## **Common questions**
- **Is dog toothpaste peanut butter profitable to sell on Amazon United States?**
- The niche generates $109K/yr across 13 tracked products. 90-day search growth is -11.8%. Flapen's verdict: Skip it (37/100).
- **How competitive is the dog toothpaste peanut butter niche?**
- 6 brands and 45 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in dog toothpaste peanut butter?**
- Top complaints mined from reviews: Smell, Taste-Overall, Indigestion. The return rate is 0.4%.
- **What does it cost to enter the dog toothpaste peanut butter niche?**
- Listings span $4.61–$13.47; the average listing price is $8.35 (sweet spot $15–$100). The average incumbent carries 7,337 reviews — the moat a new listing must climb.
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