---
title: "Trend — dog sunscreen - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dog-sunscreen/trend"
last_updated: "2026-07-21T23:08:20.548Z"
locale: en
meta:
  description: "Niche score 67/100 · $285K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 67/100 · $285K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dog sunscreen - Flapen"
---

# **dog sunscreen**

**Worth a look**

Shows demand growing +183.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 50Growth 97Conversion 80Competition 34Returns 93Price range 72Avg price 77Brand share 64Review moat 62Quality gap 58

**Growth**

**Incredible****+183.1%**

90-day search growth — must beat 0% to launch

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****8.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$15.77**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.70–$33.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,019.5**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$285K**

$285K/yr · 219K searches

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse