---
title: "Dog Sheep Costume — $7K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dog-sheep-costume"
last_updated: "2026-07-21T17:14:11.488Z"
locale: en
meta:
description: "Niche score 36/100 · $7K/yr market · 90K searches/yr · $23.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $7K/yr market · 90K searches/yr · $23.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dog Sheep Costume — $7K/yr Amazon US Niche (2026) - Flapen"
---
# **dog sheep costume**
**Skip it**
High returns (24.9%) — this niche doesn't clear our bar today.
Market size 2Growth 32Conversion 4Competition 33Returns 0Price range 75Avg price 95Brand share 39Review moat 76Quality gap 93
**Avg price**
**Incredible****$23.50**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****472.8**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$8.49–$34.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+5.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$7K**
$7K/yr · 90K searches
**Returns**
**Bad****24.9%**
return rate — above 6% kills the launch gate
According to Flapen's Amazon United States niche tracking, dog sheep costume is a $7K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 36/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dog sheep costume market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$24K–$29K**
- units × avg price
- **Launch success**
- **—**
- 0 of 2 new (360d)
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#10,135**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **35%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**13%**
- California Costumes31% - Multipet29% - Rubies9% - Onmygogo8% - Fitwarm5% - COSUSKET5% - Open — no brand owns it (6 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — +5.4% search growth over the last 90 days.
10K6KHoliday '24Spike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 42.5×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/dog-sheep-costume/trend)
## **Top dog sheep costume search terms**
- **sheep costume for dog**18K/yr+25.8%0.9% conv. - **dog sheep costume**15K/yr+49.7%1.1% conv. - **sheep dog costume**12K/yr+56.6%1.0% conv. - **lamb chop costume**3K/yr+46.6%1.0% conv. - **lambchop dog costume**9K/yr-24.1%0.8% conv. - **lamb chop dog costume**12K/yr-41.4%1.3% conv. - **dog lamb costume**6K/yr-37.5%1.0% conv. - **lamb costume for dog**4K/yr-46.1%0.0% conv. - **lamb dog costume**4K/yr-33.6%1.0% conv. - **dog lamb chop costume**3K/yr+17.3%1.1% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/dog-sheep-costume/search-terms)
## **Top dog sheep costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$67420%$1K30%$2K40%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LAMBCHOP Apparel Outfit for Dogs Size Large**Multipet**$20.14**3.5★2 rev](https://www.amazon.com/dp/B0GGCJFZ17) [2**California Costumes Sheep Dog Size Large for Small/Medium Dogs**California Costumes**$21.35**3.5★35 rev](https://www.amazon.com/dp/B0CJ1QL8CX) [3**Lamb Chop: Pet Costume for For Dogs or Cats by Rubies Medium**Rubies**$25.94**4.0★87 rev](https://www.amazon.com/dp/B09PJ4WXHY) [4**Funny Sheep Pet Costumes for Dog Cute Furry Pet Wig for Halloween Christmas Pet Clothing Accessories (Sheep Size L)**Onmygogo**$18.52**4.2★1,265 rev](https://www.amazon.com/dp/B07D8TPL8V) [5**COSUSKET Snug Fit Adult Alpaca Oneise Pajamas Halloween Sherpa Womens Cosplay One Piece Animal Costume Beige**COSUSKET**$29.80**4.7★4,267 rev](https://www.amazon.com/dp/B097JTZ4VM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LAMBCHOP Apparel Outfit for Dogs Size Large**Multipet**$20.14**2 rev5mo ago](https://www.amazon.com/dp/B0GGCJFZ17) [**LAMBCHOP Apparel Outfit for Dogs Size Extra Small (XS)**Multipet**$20.86**2 rev5mo ago](https://www.amazon.com/dp/B0GGCG92VB) [**ABENCA Lamb Onesie Adult Animal Costume Women Pajamas One Piece Sleepwear Cospaly Halloween Christmas.Lamb.M**ABENCA**$34.72**35 rev1y ago](https://www.amazon.com/dp/B0FFS9SQYN) [**Fitwarm Halloween Sheep Dog Costumes Funny Clothes for Small Dogs Boy Girl Pet Apparel White Pink XXL**Fitwarm**$22.08**1,025 rev1y ago](https://www.amazon.com/dp/B0FDWMF57Z) [**Fitwarm Halloween Sheep Dog Costumes Funny Clothes for Small Dogs Boy Girl Pet Apparel White Pink Medium**Fitwarm**$20.55**1,025 rev1y ago](https://www.amazon.com/dp/B0FDWG5NC9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NAMHTOM Adult Goat Onesie Costume Sheep Animal Halloween Cosplay Women Men**NAMHTOM**$32.30**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0FCRD5WXQ) [**COSUSKET Snug Fit Adult Alpaca Oneise Pajamas Halloween Sherpa Womens Cosplay One Piece Animal Costume Beige**COSUSKET**$29.80**4.7★**▲ 1000%**](https://www.amazon.com/dp/B097JTZ4VM) [**LAMBCHOP Apparel Outfit for Dogs Size Large**Multipet**$20.14**3.5★**▲ 901%**](https://www.amazon.com/dp/B0GGCJFZ17) [**ABENCA Lamb Onesie Adult Animal Costume Women Pajamas One Piece Sleepwear Cospaly Halloween Christmas.Lamb.M**ABENCA**$34.72**4.2★**▲ 880%**](https://www.amazon.com/dp/B0FFS9SQYN) [**Fun Costumes Pet Sheep Outfit for Dogs and Cats Lamb Farm Animal Costume & Hood Collar Access By Us**Fun Costumes**$29.32**3.7★**▲ 646%**](https://www.amazon.com/dp/B0BK7H2TTB)
**~~View all trending →~~**
## **What buyers say about dog sheep costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**38%
*“Love this soft and fluffy and comfy”*
**Soft Feel**25%
*“Love this soft and fluffy and comfy”*
**Adjustability/Rotatability/Reclining**13%
*“Love that it is easily adjustable with a drawstring that is very concealable”*
**Value For Money**13%
*“Best purchase, way worth it”*
**Material Quality**13%
*“Is great quality of fabric and very sturdy, does not feel cheap”*
### **What buyers complain about **
**Advertised Vs Actual Product**100%
*“Not as pictured”*
### **Top return reasons **
**Size-Overall**70%
**Length**6%
**Advertised Vs Actual Product**4%
**Neck Fit**3%
**Width**2%
**Chest Fit**2%
**Arm Fit**1%
**Escape Proof**1%
**Sleeve Fit**1%
**Material Quality**1%
## **Common questions**
- **Is dog sheep costume profitable to sell on Amazon United States?**
- The niche generates $7K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Skip it (36/100).
- **How competitive is the dog sheep costume niche?**
- 12 brands and 31 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in dog sheep costume?**
- Top complaints mined from reviews: Advertised Vs Actual Product. The return rate is 24.9% — above our launch gate.
- **When does demand for dog sheep costume peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 42.5× the quietest.
- **What does it cost to enter the dog sheep costume niche?**
- Listings span $8.49–$34.72; the average listing price is $23.50 (sweet spot $15–$100). The average incumbent carries 473 reviews — the moat a new listing must climb.
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