---
title: "Products — dog shampoo - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dog-shampoo/products"
last_updated: "2026-07-21T09:46:27.652Z"
locale: en
meta:
  description: "dog shampoo clears our launch bar: a $11.9M/yr market growing +9.2% this quarter with returns at 0.7%. Data updated Jul 2026."
  "og:description": "dog shampoo clears our launch bar: a $11.9M/yr market growing +9.2% this quarter with returns at 0.7%. Data updated Jul 2026."
  "og:title": "Products — dog shampoo - Flapen"
---

# **dog shampoo**

**Launch it**

A $11.9M/yr market growing +9.2% this quarter with returns at 0.7% — clears our launch bar.

Market size 100Growth 36Conversion 96Competition 72Returns 97Price range 62Avg price 70Brand share 69Review moat 19Quality gap 28

**Market size**

**Incredible****$11.9M**

$11.9M/yr · 6.1M searches

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****13.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$14.35**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$5.17–$31.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+9.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****14,321.51**

avg incumbent reviews — the moat a new listing must climb