---
title: "dog shampoo — $11.9M/yr Amazon United States Niche, Score 68/100 - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dog-shampoo"
last_updated: "2026-07-20T19:45:53.224Z"
locale: en
meta:
description: "dog shampoo clears our launch bar: a $11.9M/yr market growing +9.2% this quarter with returns at 0.7%. Data updated Jul 2026."
"og:description": "dog shampoo clears our launch bar: a $11.9M/yr market growing +9.2% this quarter with returns at 0.7%. Data updated Jul 2026."
"og:title": "dog shampoo — $11.9M/yr Amazon United States Niche, Score 68/100 - Flapen"
---
# **dog shampoo**
**Launch it**
A $11.9M/yr market growing +9.2% this quarter with returns at 0.7% — clears our launch bar.
Market size 100Growth 36Conversion 96Competition 72Returns 97Price range 62Avg price 70Brand share 69Review moat 19Quality gap 28
**Market size**
**Incredible****$11.9M**
$11.9M/yr · 6.1M searches
**Returns**
**Incredible****0.7%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****13.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$14.35**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$5.17–$31.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+9.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****14,321.51**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, dog shampoo is a $11.9M/yr Amazon United States market (6.1M searches/yr). The top 5 brands hold 64% of demand. Verdict: Launch it — 68/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **600K–800K**
- avg 20,000–25,000/product
- **Revenue / yr**
- **$8.6M–$11.5M**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **13.6%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **140 days**
## **Competition**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**73**
**Top-5 brand share**
**64%**
Top 20: 99%
**Top-5 click share**
**42%**
Top 20: 86%
**Open market**
**30%**
- Wahl31% - Paw Fume11% - Mrs. MEYER'S9% - Arm & Hammer7% - TropiClean6% - earthbath6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.2% search growth over the last 90 days.
150K100KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/dog-shampoo/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$476K8%$953K12%$1.4M16%$1.9M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 35 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wahl USA Dry Skin & Itch Relief Pet Shampoo for Dogs Oatmeal Formula with Coconut Lime Verbena Scent & Pet Friendly Formula 24 Oz - Model 820004A**Wahl**$8.53**4.6★42,945 rev](https://www.amazon.com/dp/B005CUTWDE) [2**Wahl USA 4-in-1 Calming Dog Shampoo with Lavender Chamomile Scent Cleans Conditions Detangles & Moisturizes - Pet Friendly Formula - 24 Oz - Model 820000A**Wahl**$8.50**4.7★34,475 rev](https://www.amazon.com/dp/B005CUTW8O) [3**PAWFUME Deshedding Dog Shampoo and Conditioner Show Dog 1-Pack Nourish & Detangle for Silky Soft Coat Probiotic Deep-Cleaning pH-Balanced Formula Salon-Quality Shampoo for Dogs**Paw Fume**$13.54**4.5★6,748 rev](https://www.amazon.com/dp/B0791LY9MW) [4**Arm & Hammer Deodorizing Dog Shampoo with Baking Soda for Odor Control Tearless Moisturizing Formula for Sensitive Skin Fresh Kiwi Blossom Scent Safe for Dogs and Puppies 20 Fl Oz**Arm & Hammer**$5.25**4.6★22,463 rev](https://www.amazon.com/dp/B07RVD63J1) [5**MRS. MEYERS Clean Day 3 in 1 Dog Shampoo White Peach Scent 14oz**Mrs. MEYER'S**$11.40**4.6★2,351 rev](https://www.amazon.com/dp/B0DF3S2ZFQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oatmeal Dog Shampoo and Conditioner for Itchy Skin Relief | Puppy Shampoo for Sensitive Skin 5-in-1 | Cleans Deodorizes & Detangles | Dog Wash for All Breeds | 16 fl oz | ALFIES CHOICE**ALFIE'S CHOICE**$15.25**209 rev6mo ago](https://www.amazon.com/dp/B0FX317CVL) [**MRS. MEYERS Clean Day 3 in 1 Dog Shampoo Sweet Chamomile Scent 14oz**Mrs. MEYER'S**$12.10**2,351 rev1y ago](https://www.amazon.com/dp/B0DF3W6L1Y) [**MRS. MEYERS Clean Day 3 in 1 Dog Shampoo White Peach Scent 14oz**Mrs. MEYER'S**$11.40**2,351 rev1y ago](https://www.amazon.com/dp/B0DF3S2ZFQ) [**6PCS Grooming & Bath Supplies for Dogs Cats | Dog Washing Gloves | Dog Bath Brush | Dog Shower Brush | Pet Grooming Gloves | Dog Grooming kit | Pet Supplies for Showerhead & Sprayer (Navy Blue)**Augwind**$9.65**2,361 rev1y ago](https://www.amazon.com/dp/B0DG2W9JHV) [**Miracle Vet Medicated Dog Shampoo for Itchy Skin Relief - Antifungal for Dog Allergy Relief Yeast Infection Hot Spot & Dry Skin Anti-Itch Treatment Wash - Hydrocortisone (16 oz)**Miracle Vet**$24.90**932 rev1y ago](https://www.amazon.com/dp/B0DNR259TF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Natural Dog Company Sensitive Skin Dog Shampoo Hypoallergenic Oatmeal Anti Itch Shampoo for Dogs Gentle Puppy & Dog Wash with Aloe Vera Manuka Honey & Chamomile Odor Control 12 oz**Natural Dog Company**$13.70**4.6★**▲ 94%**](https://www.amazon.com/dp/B00W1QTLZG) [**TropiClean 2-in-1 Dog Shampoo and Conditioner Moisturizing Dog Detangler Puppy Safe Made in the USA Papaya Scent Cat & Kitten Safe 20oz.**TropiClean**$14.43**4.6★**▲ 60%**](https://www.amazon.com/dp/B002GPD8BU) [**Wahl USA Dry Skin & Itch Relief Pet Shampoo for Dogs Oatmeal Formula with Coconut Lime Verbena Scent - 64 Oz - Model 821004-050**Wahl**$18.15**4.6★**▲ 39%**](https://www.amazon.com/dp/B079T44C3J) [**Hartz UltraGuard Rid Flea & Tick Oatmeal Dog Shampoo 18 oz Bottle**Hartz**$5.17**4.5★**▲ 38%**](https://www.amazon.com/dp/B000OXCUCO) [**Douxo S3 Calm Dog Shampoo for Itchy Skin Relief Dog Shampoo for Allergies and Itching Soothes Itchy Irritated or Allergic Skin For Dogs and Cats 6.7 fl oz**Douxo**$23.13**4.6★**▲ 36%**](https://www.amazon.com/dp/B09478KGJZ)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**44%
*“Smells Fresh”*
**Allergies**8%
*“Less irritation”*
**Quality-Overall**8%
*“Excellent product”*
**Soft Feel**7%
*“Gentle on skin”*
**Ease Of Cleaning**4%
*“Cleans great”*
**Value For Money**4%
*“Good value for money”*
**Pet Friendly**3%
*“Good for dog”*
**Hair Removal**2%
*“Great for hair removal and massage”*
**Advertised Vs Actual Product**2%
*“As expected”*
**Moist/Dry**2%
*“Helped with dry skin”*
### **What buyers complain about **
**Smell**25%
*“Scent is too Strong”*
**Allergies**22%
*“Skin irritation”*
**Value For Money**5%
*“Too expensive”*
**Size-Overall**4%
*“Too large”*
**Leak-Proof**3%
*“Leaked”*
**Functionality-Overall**3%
*“Doesnt work as well as I hoped”*
**Durability**3%
*“it doesnt last”*
**Ease Of Cleaning**2%
*“What a mess”*
**Quality-Overall**2%
*“The quality was cheap to me”*
**Moist/Dry**2%
*“Makes skin more dry”*
### **Top return reasons **
**Smell**26%
**Leak-Proof**21%
**Size-Overall**11%
**Functionality-Overall**10%
**Value For Money**9%
**Advertised Vs Actual Product**8%
**Ingredients-Overall**2%
**Defective Material/Parts**2%
**Moist/Dry**2%
**Product Condition**1%
## **Common questions**
- **Is dog shampoo profitable to sell on Amazon United States?**
- The niche generates $11.9M/yr across 35 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.2%. Flapen's verdict: Launch it (68/100).
- **How competitive is the dog shampoo niche?**
- 21 brands and 73 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in dog shampoo?**
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.7%.
- **When does demand for dog shampoo peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the dog shampoo niche?**
- Listings span $5.17–$31.04; the average listing price is $14.35 (sweet spot $15–$100). The average incumbent carries 14,322 reviews — the moat a new listing must climb.
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