---
title: "Search terms — dog mace - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dog-mace/search-terms"
last_updated: "2026-07-21T22:06:40.138Z"
locale: en
meta:
  description: "Niche score 50/100 · $84K/yr market · 71K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $84K/yr market · 71K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — dog mace - Flapen"
---

# **dog mace**

**Worth a look**

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 21Growth 52Conversion 71Competition 15Returns 100Price range 80Avg price 83Brand share 0Review moat 46Quality gap 94

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$18.27**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.14–$39.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+22.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****1,898.33**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$84K**

$84K/yr · 71K searches

**Competition**

**Bad****83%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand