---
title: "Dog Mace — $84K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dog-mace"
last_updated: "2026-07-21T19:35:03.223Z"
locale: en
meta:
description: "Niche score 50/100 · $84K/yr market · 71K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $84K/yr market · 71K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dog Mace — $84K/yr Amazon US Niche (2026) - Flapen"
---
# **dog mace**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 21Growth 52Conversion 71Competition 15Returns 100Price range 80Avg price 83Brand share 0Review moat 46Quality gap 94
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$18.27**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.14–$39.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+22.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,898.33**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$84K**
$84K/yr · 71K searches
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dog mace is a $84K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dog mace market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$91K–$110K**
- units × avg price
- **Launch success**
- **—**
- 2 of 3 new (360d)
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Guard Dog Security61% - SABRE13% - Nature's MACE10% - mace8% - Halt8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +22.5% search growth over the last 90 days.
2K1KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/dog-mace/trend)
## **Top dog mace search terms**
- **dog mace**47K/yr+21.9%4.8% conv. - **dog mace spray self defense**17K/yr+28.6%4.8% conv. - **mace for dogs**6K/yr+13.1%4.6% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/dog-mace/search-terms)
## **Top dog mace products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$13K30%$25K45%$38K60%$51K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Citronella Dog Deterrent Spray Dog Spray Self Defense Training and Barking Long-Range Dog Repellent Portable Canister (0.5oz / 2oz)**Guard Dog Security**$12.01**4.1★195 rev](https://www.amazon.com/dp/B0FTT1J3CW) [2**SABRE Protector Dog Pepper Spray with Key Ring 14 Bursts 12-Foot (4-Meter) Range Humane Dog Attack Deterrent for Aggressive Dogs Max Strength Allowed By EPA Dog Spray Self Defense 0.75 fl oz**SABRE**$12.94**4.4★2,145 rev](https://www.amazon.com/dp/B008SBO9FU) [3**Mace Dog Repellent Spray - 2-Pack Dog Deterrent & Self Defense Spray 0.63 oz 10 Feet Range Max Strength 10% OC Canine Safe Formula Flip Top Safety Cap Adjustable Hand Strap**mace**$20.04**4.2★615 rev](https://www.amazon.com/dp/B0FX5WYY4D) [4**Halt Dog Repellant Spray (2)**Halt**$13.57**4.5★1,068 rev](https://www.amazon.com/dp/B07HM6W3ZZ) [5**Natures MACE Dog MACE Granular Dog Repellent 2.5 lb Outdoor Dog Deterrent for Lawn Yard Garden and Plants Helps Keep Dogs Away from Bushes and Flower Beds Covers up to 1 400 Sq. Ft.**Nature's MACE**$23.81**2.8★2,041 rev](https://www.amazon.com/dp/B0719TZWDF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mace Dog Repellent Spray - 2-Pack Dog Deterrent & Self Defense Spray 0.63 oz 10 Feet Range Max Strength 10% OC Canine Safe Formula Flip Top Safety Cap Adjustable Hand Strap**mace**$20.04**615 rev8mo ago](https://www.amazon.com/dp/B0FX5WYY4D) [**Citronella Dog Deterrent Spray Dog Spray Self Defense Training and Barking Long-Range Dog Repellent Portable Canister (0.5oz / 2oz)**Guard Dog Security**$12.01**195 rev9mo ago](https://www.amazon.com/dp/B0FTT1J3CW) [**Citronella Dog Deterrent Spray Dog Spray Self Defense Training and Barking Long-Range Dog Repellent Portable Canister (0.5oz / 2oz)**Guard Dog Security**$17.10**195 rev9mo ago](https://www.amazon.com/dp/B0FSSJL7DW) [**GUARD DOG SECURITY Quick Action Pepper Spray Maximum Strength 16-ft Range Belt Clip For Easy Carry & Fast Access keychain ready Made in USA**Guard Dog Security**$9.14**7,625 rev7y ago](https://www.amazon.com/dp/B09V3J1ZY8) [**Halt Dog Repellant Spray (2)**Halt**$13.57**1,068 rev7y ago](https://www.amazon.com/dp/B07HM6W3ZZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Citronella Dog Deterrent Spray Dog Spray Self Defense Training and Barking Long-Range Dog Repellent Portable Canister (0.5oz / 2oz)**Guard Dog Security**$12.01**4.1★**▲ 68%**](https://www.amazon.com/dp/B0FTT1J3CW) [**Citronella Dog Deterrent Spray Dog Spray Self Defense Training and Barking Long-Range Dog Repellent Portable Canister (0.5oz / 2oz)**Guard Dog Security**$17.10**4.1★**▲ 51%**](https://www.amazon.com/dp/B0FSSJL7DW) [**Mace Dog Repellent Spray - 2-Pack Dog Deterrent & Self Defense Spray 0.63 oz 10 Feet Range Max Strength 10% OC Canine Safe Formula Flip Top Safety Cap Adjustable Hand Strap**mace**$20.04**4.2★**▲ 32%**](https://www.amazon.com/dp/B0FX5WYY4D) [**GUARD DOG SECURITY Quick Action Pepper Spray Maximum Strength 16-ft Range Belt Clip For Easy Carry & Fast Access keychain ready Made in USA**Guard Dog Security**$9.14**4.6★**▼ 20%**](https://www.amazon.com/dp/B09V3J1ZY8) [**SABRE RED SABRE Protector Dog Pepper Spray & Belt Clip Fast Flip Top Safety 7 Bursts 15-Foot (4.6-Meter) Range Humane Dog Attack Deterrent Max Strength Allowed By EPA for Self Defense 1.8 fl oz**SABRE**$15.99**4.6★**▼ 26%**](https://www.amazon.com/dp/B00AU6J68Q)
**~~View all trending →~~**
## **What buyers say about dog mace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**21%
*“Easy to use”*
**Quality-Overall**10%
*“Very good quality, fast shipping”*
**Size-Overall**9%
*“Good size”*
**Spray/Flow**8%
*“This spray works really well”*
**Safety Standards**5%
*“It gives me extra peace of mind when Im out walking or traveling”*
**Value For Money**5%
*“its really worth it”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Smell**4%
*“I've sprayed it and smells good”*
**Protection**4%
*“Protecting my dog without having to hurt another dog”*
**Efficiency**2%
*“how well the clip works”*
### **What buyers complain about **
**Functionality-Overall**47%
*“Does not work well”*
**Value For Money**10%
*“Not Worth The Price”*
**Quality-Overall**7%
*“Garbage”*
**Size-Overall**7%
*“Very very very very small”*
**Advertised Vs Actual Product**5%
*“Product did not perform as advertised”*
**Smell**5%
*“Really stinks”*
**Pest/Insect Control**3%
*“not much of a repellent”*
**Durability**3%
*“fell off after only having for a couple of days”*
**Strength**2%
*“Falls apart easily”*
**Spray/Flow**2%
*“Does not spray”*
### **Top return reasons **
**Functionality-Overall**65%
**Advertised Vs Actual Product**20%
**Pest/Insect Control**10%
**Smell**5%
## **Common questions**
- **Is dog mace profitable to sell on Amazon United States?**
- The niche generates $84K/yr across 9 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +22.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the dog mace niche?**
- 5 brands and 19 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dog mace?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Quality-Overall. The return rate is 0.1%.
- **When does demand for dog mace peak?**
- Demand peaks in Apr; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the dog mace niche?**
- Listings span $9.14–$39.85; the average listing price is $18.27 (sweet spot $15–$100). The average incumbent carries 1,898 reviews — the moat a new listing must climb.
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