---
title: "Trend — dog leash - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dog-leash/trend"
last_updated: "2026-07-21T22:28:21.852Z"
locale: en
meta:
  description: "Niche score 57/100 · $5.8M/yr market · 9.7M searches/yr · $12.80 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $5.8M/yr market · 9.7M searches/yr · $12.80 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — dog leash - Flapen"
---

# **dog leash**

**Launch it**

A $5.8M/yr market growing +6.5% this quarter with returns at 2.9% — clears our launch bar.

Market size 98Growth 33Conversion 56Competition 63Returns 53Price range 51Avg price 57Brand share 70Review moat 17Quality gap 40

**Market size**

**Incredible****$5.8M**

$5.8M/yr · 9.7M searches

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$12.80**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****2.9%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$4.19–$26.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+6.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****18,946.93**

avg incumbent reviews — the moat a new listing must climb