---
title: "Dog Hair Dye — $227K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dog-hair-dye"
last_updated: "2026-07-22T21:43:17.931Z"
locale: en
meta:
description: "Niche score 54/100 · $227K/yr market. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $227K/yr market. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dog Hair Dye — $227K/yr Amazon US Niche (2026) - Flapen"
---
# **dog hair dye**
**Worth a look**
Shows sweet-spot pricing room ($9.32–$59.84), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Market size 43Growth 53Conversion 29Competition 55Returns 79Price range 86Avg price 81Brand share 16Review moat 49Quality gap 80
**Price range**
**Great****$9.32–$59.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$17.33**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.8%**
return rate — above 6% kills the launch gate
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+24.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,584.27**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$227K**
$227K/yr · 562K searches
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dog hair dye is a $227K/yr Amazon United States market (562K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct. Verdict: Worth a look — 54/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dog hair dye market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$173K–$217K**
- units × avg price
- **Launch success**
- **—**
- 0 of 1 new (360d)
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#265**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **54%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 90%
**Open market**
**4%**
- OPAWZ51% - WELYEME18% - CRAZY LIBERTY15% - AOFEGRLT6% - Jim&Gloria3% - Warren London2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +24.1% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/dog-hair-dye/trend)
## **Top dog hair dye search terms**
- **dog hair dye**169K/yr+27.8%1.7% conv. - **dog dye**58K/yr+22.4%1.4% conv. - **opawz dog hair dye**59K/yr+26.2%2.7% conv. - **opawz**34K/yr+5.1%1.9% conv. - **opawz pet dye**19K/yr+11.1%2.5% conv. - **pet safe dye**24K/yr+18.2%1.3% conv. - **dog safe hair dye**23K/yr+57.7%1.4% conv. - **pet hair dye**24K/yr+21.7%1.7% conv. - **pet dye**19K/yr+32.3%1.5% conv. - **hair dye for dogs**17K/yr+28.0%1.3% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/dog-hair-dye/search-terms)
## **Top dog hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$23K20%$45K30%$68K40%$91K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 26 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OPAWZ Permanent Dog Hair Dye Pet Hair Dye Safely Used by Grooming Salons for a Decade Pet Safe Dye Lasts Over 20 Washes Bright Color for Dogs and Horses (Adorable Pink)**OPAWZ**$18.03**4.5★2,898 rev](https://www.amazon.com/dp/B09QDVHW4P) [2**WELYEME Dog Hair Dye - Permanent Professional Bright Pink Color for Dogs and Horses**WELYEME**$13.21**4.3★579 rev](https://www.amazon.com/dp/B0B51QMQSG) [3**OPAWZ Permanent Dog Hair Dye Pet Hair Dye Safely Used by Grooming Salons for a Decade Pet Safe Dye Lasts Over 20 Washes Bright Color for Dogs and Horses (Adrian Pink)**OPAWZ**$18.01**4.5★2,898 rev](https://www.amazon.com/dp/B0D49J5MSB) [4**WELYEME Rainbow Pet Hair Dye Permanent Professional Bright Color for Dogs and Horses**WELYEME**$40.10**4.3★579 rev](https://www.amazon.com/dp/B09WKLFQM8) [5**OPAWZ Semi-Permanent Dog Hair Dye Food-Grade Pigment Dog Dye Non-Toxic Pet Hair Dye for Dogs Cats and All Pets Can be Bathed (Dahlia Purple)**OPAWZ**$18.00**4.5★1,222 rev](https://www.amazon.com/dp/B09P3FT5HZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UNIPUP Semi-Permanent Dog Hair Dye Safe and Gentle Pet Hair Dye for Dogs Cats and All Pets U-PHD02Cotton Candy**UNIPUP**$14.50**56 rev11mo ago](https://www.amazon.com/dp/B0FKB9NGYX) [**Pack of 6 Dog Hair Color Dye Temporary Non-Toxic Washable Pet Safe Paint for Dogs Cats Animals**AOFEGRLT**$10.03**333 rev1y ago](https://www.amazon.com/dp/B0DSFYJZTJ) [**WELYEME Semi-Permanent Dog Hair Dye Food-Grade Pigment Dog Dye Pet Hair Dye Used by Grooming Salons Cats and All Pets Can be Bathed**WELYEME**$14.54**77 rev1y ago](https://www.amazon.com/dp/B0DJYKG2FR) [**Crazy Liberty Permanent Pet Hair Dye for Dogs and Horses (Dark Blue) - Professional Grooming Color Gel For Creative Groomers 2.8 Fl Oz**CRAZY LIBERTY**$9.36**286 rev2y ago](https://www.amazon.com/dp/B0D182MGC1) [**Crazy Liberty Permanent Pet Hair Dye for Dogs and Horses (Pink) Professional Grooming Color Gel for Creative Groomers 4 Fl Oz**CRAZY LIBERTY**$13.01**286 rev2y ago](https://www.amazon.com/dp/B0D1859K9T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crazy Liberty Permanent Pet Hair Dye for Dogs and Horses (Magenta) Professional Grooming Color Gel for Creative Groomers 2.8 Fl Oz**CRAZY LIBERTY**$9.43**4.3★**▲ 278%**](https://www.amazon.com/dp/B087X9N4KW) [**Crazy Liberty Permanent Pet Hair Dye for Dogs and Horses (Dark Blue) - Professional Grooming Color Gel For Creative Groomers 2.8 Fl Oz**CRAZY LIBERTY**$9.36**3.7★**▲ 277%**](https://www.amazon.com/dp/B0D182MGC1) [**Crazy Liberty Permanent Pet Hair Dye for Dogs and Horses (Violet) Professional Grooming Color Gel for Creative Groomers 4 Fl Oz**CRAZY LIBERTY**$13.03**4.3★**▲ 270%**](https://www.amazon.com/dp/B01M7XDVEY) [**CRAZY LIBERTY Dog Hair dye (Light Pink) 4 Fl Oz Pet Safe Permanent Hair Dye for Dogs and Horses last more 16 washes.**CRAZY LIBERTY**$13.04**4.3★**▲ 182%**](https://www.amazon.com/dp/B08Y75MXXB) [**Crazy Liberty Permanent Pet Hair Dye for Dogs and Horses (Light Blue) Professional Grooming Color Gel for Creative roomers 4 Fl Oz**CRAZY LIBERTY**$13.06**4.3★**▲ 159%**](https://www.amazon.com/dp/B01M4QYR4G)
**~~View all trending →~~**
## **What buyers say about dog hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**43%
*“Bright color”*
**Ease Of Use**10%
*“Easy to use”*
**Quality-Overall**6%
*“Good quality and definitely use gloves”*
**Fun/Entertainment Experience**6%
*“so funnyyyy and fun to do with pets”*
**Durability**6%
*“Long-lasting and easy”*
**Smell**5%
*“It smells so amazing”*
**Brightness/Shine/Glow**2%
*“very bright”*
**Advertised Vs Actual Product**2%
*“Works as advertised”*
**Value For Money**2%
*“Its so affordable too”*
**Ease Of Cleaning**2%
*“Super easy clean up”*
### **What buyers complain about **
**Color**34%
*“Color is not right”*
**Durability**10%
*“fades within a few days”*
**Ease Of Use**5%
*“its hard to do any kind of detail”*
**Size-Overall**4%
*“For the price the container is very small”*
**Allergies**3%
*“theyre also incredibly itchy over a week later”*
**Leak-Proof**3%
*“Arrived leaking and made a mess inside the package”*
**Smell**3%
*“smells like berrys”*
**Ease Of Cleaning**3%
*“PSA: Stains hands and very messy”*
**Functionality-Overall**2%
*“Didnt work”*
**Quality-Overall**2%
*“Garbage”*
### **Top return reasons **
**Color**45%
**Functionality-Overall**10%
**Leak-Proof**8%
**Advertised Vs Actual Product**8%
**Value For Money**6%
**Size-Overall**3%
**Product Condition**3%
**Adhesion/Stickiness**2%
**Defective Material/Parts**2%
**Durability**2%
## **Common questions**
- **Is dog hair dye profitable to sell on Amazon United States?**
- The niche generates $227K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +24.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the dog hair dye niche?**
- 8 brands and 11 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in dog hair dye?**
- Top complaints mined from reviews: Color, Durability, Ease Of Use. The return rate is 1.8%.
- **When does demand for dog hair dye peak?**
- Demand peaks in Oct; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the dog hair dye niche?**
- Listings span $9.32–$59.84; the average listing price is $17.33 (sweet spot $15–$100). The average incumbent carries 1,584 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 73 [**phosphate test kit**](https://flapen.com/research/us/pet-supplies/phosphate-test-kit)$194K/yr+152.5%**Worth a look**- 73 [**flea repellent for dogs**](https://flapen.com/research/us/pet-supplies/flea-repellent-for-dogs)$1.7M/yr+136.7%**Launch it**- 73 [**kitten bottles for nursing**](https://flapen.com/research/us/pet-supplies/kitten-bottles-for-nursing)$457K/yr+166.2%**Worth a look**- 73 [**dog stake**](https://flapen.com/research/us/pet-supplies/dog-stake)$573K/yr+55.9%**Worth a look**- 73 [**bully sticks**](https://flapen.com/research/us/pet-supplies/bully-sticks)$12.4M/yr-6.9%**Worth a look**- 73 [**pet oral tartar remover spray**](https://flapen.com/research/us/pet-supplies/pet-oral-tartar-remover-spray)$100K/yr>1,000%**Worth a look**[**All Pet Supplies niches **](https://flapen.com/research/us/pet-supplies)