---
title: "Products — dog football - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dog-football/products"
last_updated: "2026-08-09T14:42:23.106Z"
locale: en
meta:
  description: "Niche score 55/100 · $231K/yr market · 218K searches/yr · $13.47 avg price. Soft demand (-1.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $231K/yr market · 218K searches/yr · $13.47 avg price. Soft demand (-1.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — dog football - Flapen"
---

# **dog football**

**Worth a look**

Shows low returns (1.1%), but soft demand (-1.6% this quarter) keeps it on the watch list.

Market size 44Growth 24Conversion 78Competition 56Returns 93Price range 48Avg price 62Brand share 44Review moat 46Quality gap 72

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$13.47**

avg listing price — sweet spot $15–$100

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$4.76–$24.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,949.67**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$231K**

$231K/yr · 218K searches

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-1.6%**

90-day search growth — must beat 0% to launch

## Products