---
title: "Search terms — dog food - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dog-food/search-terms"
last_updated: "2026-07-21T07:45:10.413Z"
locale: en
meta:
  description: "dog food clears our launch bar: a $65.5M/yr market growing +4.5% this quarter with returns at 0.0%. Data updated Jul 2026."
  "og:description": "dog food clears our launch bar: a $65.5M/yr market growing +4.5% this quarter with returns at 0.0%. Data updated Jul 2026."
  "og:title": "Search terms — dog food - Flapen"
---

# **dog food**

**Launch it**

A $65.5M/yr market growing +4.5% this quarter with returns at 0.0% — clears our launch bar.

Market size 100Growth 31Conversion 92Competition 93Returns 100Price range 81Avg price 95Brand share 51Review moat 21Quality gap 22

**Market size**

**Incredible****$65.5M**

$65.5M/yr · 21.5M searches

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$26.92**

avg listing price — sweet spot $15–$100

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Conversion**

**Great****11.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$3.27–$72.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+4.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****11,005.49**

avg incumbent reviews — the moat a new listing must climb