---
title: "Search terms — dog fetch toy - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dog-fetch-toy/search-terms"
last_updated: "2026-08-09T13:34:00.408Z"
locale: en
meta:
  description: "Niche score 55/100 · $176K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $176K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — dog fetch toy - Flapen"
---

# **dog fetch toy**

**Worth a look**

Shows low returns (1.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Market size 36Growth 28Conversion 54Competition 82Returns 95Price range 73Avg price 79Brand share 13Review moat 24Quality gap 80

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$16.40**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.49–$120.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$176K**

$176K/yr · 241K searches

**Growth**

**Okay****+2.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,566.37**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

## Search terms