---
title: "Search terms — dog dna test - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dog-dna-test/search-terms"
last_updated: "2026-07-21T20:48:14.808Z"
locale: en
meta:
  description: "Niche score 48/100 · $10.5M/yr market · 1.9M searches/yr · $94.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $10.5M/yr market · 1.9M searches/yr · $94.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — dog dna test - Flapen"
---

# **dog dna test**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 100Growth 28Conversion 64Competition 0Returns 94Price range 55Avg price 77Brand share 0Review moat 18Quality gap 55

**Market size**

**Incredible****$10.5M**

$10.5M/yr · 1.9M searches

**Returns**

**Great****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$94.72**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****5.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$64.74–$128.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+2.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****17,655.6**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand