---
title: "Dog Digging Deterrent — $174K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dog-digging-deterrent"
last_updated: "2026-07-21T18:18:39.257Z"
locale: en
meta:
description: "Niche score 53/100 · $174K/yr market · 193K searches/yr · $37.04 avg price. Soft demand (-10.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $174K/yr market · 193K searches/yr · $37.04 avg price. Soft demand (-10.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dog Digging Deterrent — $174K/yr Amazon US Niche (2026) - Flapen"
---
# **dog digging deterrent**
**Worth a look**
Shows beatable incumbent ratings (3.7★), but soft demand (-10.6% this quarter) keeps it on the watch list.
Market size 36Growth 20Conversion 31Competition 39Returns 89Price range 95Avg price 95Brand share 54Review moat 46Quality gap 98
**Quality gap**
**Incredible****3.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****$37.04**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.89–$92.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.3%**
return rate — above 6% kills the launch gate
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,872.5**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$174K**
$174K/yr · 193K searches
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-10.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dog digging deterrent is a $174K/yr Amazon United States market (193K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 53/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dog digging deterrent market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$185K–$222K**
- units × avg price
- **Launch success**
- **—**
- 1 of 3 new (360d)
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#324**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **100%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**41**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**20%**
- Zone32% - Nature's MACE14% - Fresh Finest9% - EVSPWI9% - Prima Gourmet Spices9% - pomeat7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.
5K3KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/dog-digging-deterrent/trend)
## **Top dog digging deterrent search terms**
- **dog digging stopper**60K/yr+27.4%1.4% conv. - **dog digging deterrent**23K/yr-31.8%1.7% conv. - **no holes dog digging prevention**12K/yr-10.8%7.6% conv. - **digging stopper for dogs**7K/yr+43.3%1.2% conv. - **stop dogs from digging in the yard**19K/yr-50.4%1.6% conv. - **anti digging for dogs**14K/yr-51.8%1.6% conv. - **stop digging holes for dogs**8K/yr-28.1%2.8% conv. - **fence deterrent for dogs**6K/yr+39.0%0.1% conv. - **dog digging**6K/yr-45.2%1.3% conv. - **stop dogs from digging**4K/yr+29.2%3.7% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/dog-digging-deterrent/search-terms)
## **Top dog digging deterrent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$35K30%$52K40%$70K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zone Protects No Holes Digging Dog Prevention Spray Gallon Trigger Sprayer Stop Dogs from Digging Prevents Holes Under Fences in Yards and Flower Beds**Zone**$33.73**2.9★1,077 rev](https://www.amazon.com/dp/B09G7DXMTM) [2**Cayenne Pepper Powder Bulk 5 LB all Natural Red Pepper Spice 50 000 SHU Heat Commercial and Home Cooking**Fresh Finest**$29.59**4.6★3,870 rev](https://www.amazon.com/dp/B09P9LY77W) [3**Prima Spice Cayenne Pepper Powder 5 LBS Bulk Kitchen Jug | 60 000 SHU (Extra Hot) | All Natural Gluten Free | Red Ground Pepper | Bold Heat For Cooking Rubs Home Or Commercial Use**Prima Gourmet Spices**$30.44**4.5★2,034 rev](https://www.amazon.com/dp/B08HMGLSX1) [4**Pomeat 10 PCS Scat Mat for Cats Indoor 16 x 12 with Spikes Sprickle Digging Deterrent for Dogs Outdoor for Garden and Fence with 7 Staples**pomeat**$20.40**4.2★1,492 rev](https://www.amazon.com/dp/B08P4XL3KC) [5**EVSPWI Dog Repellent Dog Deterrent for Yard Keep Dogs Away Dog Digging Deterrent Stool Eating Deterrent for Dogs Outdoor Dog Repellent for Lawn and Garden Easy to Use 8 Packs**EVSPWI**$29.12**3.8★32 rev](https://www.amazon.com/dp/B0GQS533Y9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EVSPWI Dog Repellent for Yard & Lawn Dog Repellent Outdoor Keep Dogs Away Dog Digging Deterrent Dog Pee Repellent Indoor Dog Urine Deterrent Safe Around People Pets & Plants 10 Packs**EVSPWI**$34.98**7 rev1mo ago](https://www.amazon.com/dp/B0GQGQY9SQ) [**EVSPWI Dog Repellent for Yard & Lawn Dog Deterrentfor Garden and Entry Areas Extended Use Indoor & Outdoor Use Covers 120 Sq Ft 8 Packs**EVSPWI**$27.70**33 rev1mo ago](https://www.amazon.com/dp/B0GLZ2878P) [**EVSPWI Dog Repellent Dog Deterrent for Yard Keep Dogs Away Dog Digging Deterrent Stool Eating Deterrent for Dogs Outdoor Dog Repellent for Lawn and Garden Easy to Use 8 Packs**EVSPWI**$29.12**32 rev4mo ago](https://www.amazon.com/dp/B0GQS533Y9) [**LAKNUAL Original Gate Plate Metal Anti Animal Digging Fence Dog Digging Deterrent Hot-dip Galvanized Underground Gap Filler 2 Pack with 4 Animal Fence Barrier**LAKNUAL**$68.32**15 rev1y ago](https://www.amazon.com/dp/B0DXL3YWV5) [**42.5ft(L) x 13in(H) Animal Barrier Fence 30 Panels No Dig Garden Fence for Dog Rabbit Rustproof Anti Digging Barrier Garden Edging Border Ground Defense for Outdoor Yard Patio**AVELOTUUG**$54.13**733 rev1y ago](https://www.amazon.com/dp/B0DNYH8WCF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EVSPWI Dog Repellent Dog Deterrent for Yard Keep Dogs Away Dog Digging Deterrent Stool Eating Deterrent for Dogs Outdoor Dog Repellent for Lawn and Garden Easy to Use 8 Packs**EVSPWI**$29.12**3.8★**▲ 361%**](https://www.amazon.com/dp/B0GQS533Y9) [**EVSPWI Dog Repellent for Yard & Lawn Dog Repellent Outdoor Keep Dogs Away Dog Digging Deterrent Dog Pee Repellent Indoor Dog Urine Deterrent Safe Around People Pets & Plants 10 Packs**EVSPWI**$34.98**2.4★**▲ 360%**](https://www.amazon.com/dp/B0GQGQY9SQ) [**EVSPWI Dog Repellent for Yard & Lawn Dog Deterrentfor Garden and Entry Areas Extended Use Indoor & Outdoor Use Covers 120 Sq Ft 8 Packs**EVSPWI**$27.70**3.4★**▲ 359%**](https://www.amazon.com/dp/B0GLZ2878P) [**Adavin Small/Medium Animal Barrier Fence 15 Pack 24 in(L)X 15 in(H) Underground Decorative Garden Fencing Dog Rabbits fences Black Metal Fence Panel Ground Stakes for Outdoor Patio.Total length 30 Ft**ADAVIN**$92.62**4.5★**▲ 264%**](https://www.amazon.com/dp/B09PYK13VW) [**Animal Barrier Fence 10 Pcs Upgrade 1.26 in Gap Decorative Fences No Dig Fence for Rabbits and Dog Ground Defense Rustproof Metal Wire Garden Fence Border for Garden & Patio Landscaping**Blingluck**$25.69**4.6★**▲ 85%**](https://www.amazon.com/dp/B0BHW61Y3C)
**~~View all trending →~~**
## **What buyers say about dog digging deterrent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**15%
*“Easy and effective”*
**Quality-Overall**14%
*“Quality easy to install”*
**Value For Money**11%
*“Worth it”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Strength**6%
*“Look strong and easy to install”*
**Assembly/Installation**4%
*“Easy to install”*
**Smell**3%
*“The scent was clear at first”*
**Size-Overall**3%
*“Nice look & fit”*
**Spiciness**3%
*“Nice pepper”*
**Safety Standards**3%
*“Protects Outdoor Spaces from Dogs”*
### **What buyers complain about **
**Functionality-Overall**42%
*“Not Effective”*
**Value For Money**9%
*“These aren't cheap”*
**Smell**7%
*“It smells worse than the pee”*
**Pest/Insect Control**6%
*“Does not repel/work”*
**Quality-Overall**5%
*“These are low quality”*
**Strength**4%
*“Flimsy”*
**Advertised Vs Actual Product**3%
*“Didn't work as advertised”*
**Size-Overall**2%
*“A little shorter than I needed”*
**Spray/Flow**2%
*“The sprayer does not work”*
**Product Condition**1%
*“Opened product and used”*
### **Top return reasons **
**Functionality-Overall**16%
**Advertised Vs Actual Product**15%
**Size-Overall**15%
**Strength**10%
**Product Condition**6%
**Leak-Proof**6%
**Value For Money**4%
**Defective Material/Parts**3%
**Metal Quality**3%
**Quality-Overall**2%
## **Common questions**
- **Is dog digging deterrent profitable to sell on Amazon United States?**
- The niche generates $174K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the dog digging deterrent niche?**
- 13 brands and 41 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in dog digging deterrent?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Smell. The return rate is 1.3%.
- **When does demand for dog digging deterrent peak?**
- Demand peaks in Mar–Apr; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the dog digging deterrent niche?**
- Listings span $19.89–$92.62; the average listing price is $37.04 (sweet spot $15–$100). The average incumbent carries 1,873 reviews — the moat a new listing must climb.
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