---
title: "Reviews — dog detangler spray dematting - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dog-detangler-spray-dematting/reviews"
last_updated: "2026-07-21T22:17:13.515Z"
locale: en
meta:
  description: "Niche score 55/100 · $1.2M/yr market · 694K searches/yr · $14.10 avg price. Soft demand (-21.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $1.2M/yr market · 694K searches/yr · $14.10 avg price. Soft demand (-21.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — dog detangler spray dematting - Flapen"
---

# **dog detangler spray dematting**

**Worth a look**

Shows searches that convert (12.0% search→purchase), but soft demand (-21.0% this quarter) keeps it on the watch list.

Market size 81Growth 14Conversion 95Competition 33Returns 95Price range 61Avg price 68Brand share 43Review moat 26Quality gap 43

**Conversion**

**Incredible****12.0%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Market size**

**Great****$1.2M**

$1.2M/yr · 694K searches

**Avg price**

**Good****$14.10**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.92–$29.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,856.81**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-21.0%**

90-day search growth — must beat 0% to launch