---
title: "Products — dog crate - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dog-crate/products"
last_updated: "2026-07-21T23:11:39.033Z"
locale: en
meta:
  description: "Niche score 52/100 · $21.2M/yr market · 19.0M searches/yr. A deep review moat (20,161 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $21.2M/yr market · 19.0M searches/yr. A deep review moat (20,161 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — dog crate - Flapen"
---

# **dog crate**

**Worth a look**

Shows a $21.2M/yr market, but a deep review moat (20,161 avg reviews) keeps it on the watch list.

Market size 100Growth 22Conversion 18Competition 84Returns 26Price range 38Avg price 83Brand share 63Review moat 16Quality gap 38

**Market size**

**Incredible****$21.2M**

$21.2M/yr · 19.0M searches

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Avg price**

**Great****$76.83**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$14.74–$237.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****5.9%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-5.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****20,160.68**

avg incumbent reviews — the moat a new listing must climb