---
title: "Dog Crate — $21.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dog-crate"
last_updated: "2026-07-21T20:41:40.950Z"
locale: en
meta:
description: "Niche score 52/100 · $21.2M/yr market · 19.0M searches/yr. A deep review moat (20,161 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $21.2M/yr market · 19.0M searches/yr. A deep review moat (20,161 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dog Crate — $21.2M/yr Amazon US Niche (2026) - Flapen"
---
# **dog crate**
**Worth a look**
Shows a $21.2M/yr market, but a deep review moat (20,161 avg reviews) keeps it on the watch list.
Market size 100Growth 22Conversion 18Competition 84Returns 26Price range 38Avg price 83Brand share 63Review moat 16Quality gap 38
**Market size**
**Incredible****$21.2M**
$21.2M/yr · 19.0M searches
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Avg price**
**Great****$76.83**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$14.74–$237.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****5.9%**
return rate — above 6% kills the launch gate
**Growth**
**Bad****-5.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****20,160.68**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, dog crate is a $21.2M/yr Amazon United States market (19.0M searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dog crate market data**
- **Units sold / yr**
- **250K–300K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$19.2M–$23.0M**
- units × avg price
- **Launch success**
- **100%**
- 14 of 14 new (360d)
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **94%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**32 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**67%**
Top 20: 93%
**Top-5 click share**
**31%**
Top 20: 64%
**Open market**
**30%**
- MidWest Homes for Pets28% - Amazon Basics24% - FDW8% - Sweetcrispy4% - Hzuaneri3% - DUMOS3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.
500K300KHoliday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/dog-crate/trend)
## **Top dog crate search terms**
- **dog crate**4.3M/yr-6.6%1.1% conv. - **dog kennel**1.9M/yr+5.7%0.8% conv. - **dog cage**1.6M/yr-0.4%0.9% conv. - **dog crate furniture**1.5M/yr-12.1%0.1% conv. - **large dog crate**1.1M/yr-7.2%1.7% conv. - **dog kennel indoor**1.1M/yr-15.1%0.9% conv. - **dog crates for medium dogs**1.0M/yr-4.6%1.8% conv. - **dog crates for large dogs**1.0M/yr-14.1%1.5% conv. - **small dog crate**679K/yr-3.2%2.5% conv. - **dog kennel furniture**639K/yr-13.9%0.1% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/dog-crate/search-terms)
## **Top dog crate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$635K6%$1.3M9%$1.9M12%$2.5M101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 69 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MidWest Homes for Pets 36-Inch iCrate for Medium-Large Breeds 41-70 lbs Single Door Folding Dog Crate with Divider Panel Leak-Proof Tray & Secure Latches Portable Durable & Easy to Assemble**MidWest Homes for Pets**$55.12**4.7★111,630 rev](https://www.amazon.com/dp/B000OXAES6) [2**MidWest Homes for Pets 30-Inch iCrate for Medium Breeds 21-40 lbs Single Door Folding Dog Crate with Divider Panel Leak-Proof Tray & Secure Latch Portable Durable & Easy to Assemble**MidWest Homes for Pets**$38.99**4.7★111,630 rev](https://www.amazon.com/dp/B000OXAERM) [3**Amazon Basics Portable Foldable Metal Wire Dog Crate with Removable Tray Single Door Divider Panel Collapsible for Travel 22 x 13 x 16 in Black**Amazon Basics**$25.72**4.7★17,879 rev](https://www.amazon.com/dp/B09G4P3ZGM) [4**Amazon Basics Portable Foldable Metal Wire Small Dog Crate with Removable Tray Divider Panel Single Door Easy to Assemble 24 x 18 x 20 Black**Amazon Basics**$30.31**4.7★17,879 rev](https://www.amazon.com/dp/B09G4C8PNB) [5**Amazon Basics Portable Foldable Metal Wire Dog Crate with Removable Tray Single Door Divider Panel Quick Setup 30 x 19 x 21 in Black**Amazon Basics**$37.90**4.7★17,879 rev](https://www.amazon.com/dp/B09G4Y2C7D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DUMOS Dog Crate 24 Inch Small Single Door Dog Cage with Plastic Leak-Proof Pan Tray Folding Metal Wire Pet Kennel for Indoor Outdoor Travel Black**DUMOS**$19.64**1,150 rev5mo ago](https://www.amazon.com/dp/B0GMWYR4QY) [**Dog Crate 36x25x25 Inch Large Dog Crate for Large or Medium Dogs Portable and Foldable Design of Dog Cage Perfect for Travel or Home Use Dog Kennel with 3-Door and Durable Mesh Windows Light Grey**XVISHX**$58.57**246 rev5mo ago](https://www.amazon.com/dp/B0GJDF851V) [**Sweetcrispy 36 Inch Dog Crate Medium Crates Double Door Folding Metal Wire Dog Cage with Plastic Leak-Proof Pan Tray Pet Kennel for Indoor Outdoor Travel**Sweetcrispy**$34.29**2,293 rev6mo ago](https://www.amazon.com/dp/B0GH23LB8T) [**Sweetcrispy 24 Inch Single Door Dog Crate Metal Pet Kennel with Secure Lock Foldable Design Removable Tray for Easy Cleaning Portable Puppy Cage for Small Dogs Ideal for Training & Travel**Sweetcrispy**$19.56**873 rev6mo ago](https://www.amazon.com/dp/B0GGS7FV63) [**Sweetcrispy 42 Inch Dog Crate Medium Large Crates Double Door Folding Metal Wire Dog Cage with Plastic Leak-Proof Pan Tray Pet Kennel for Indoor Outdoor Travel**Sweetcrispy**$52.23**2,293 rev6mo ago](https://www.amazon.com/dp/B0GGRYTBWM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DUMOS Dog Crate 24 Inch Small Single Door Dog Cage with Plastic Leak-Proof Pan Tray Folding Metal Wire Pet Kennel for Indoor Outdoor Travel Black**DUMOS**$19.64**4.5★**▲ 355%**](https://www.amazon.com/dp/B0GMWYR4QY) [**Dog Crate 36x25x25 Inch Large Dog Crate for Large or Medium Dogs Portable and Foldable Design of Dog Cage Perfect for Travel or Home Use Dog Kennel with 3-Door and Durable Mesh Windows Light Grey**XVISHX**$58.57**4.1★**▲ 341%**](https://www.amazon.com/dp/B0GJDF851V) [**Sweetcrispy 36 Inch Dog Crate Medium Crates Double Door Folding Metal Wire Dog Cage with Plastic Leak-Proof Pan Tray Pet Kennel for Indoor Outdoor Travel**Sweetcrispy**$34.29**4.5★**▲ 333%**](https://www.amazon.com/dp/B0GH23LB8T) [**Sweetcrispy 42 Inch Dog Crate Medium Large Crates Double Door Folding Metal Wire Dog Cage with Plastic Leak-Proof Pan Tray Pet Kennel for Indoor Outdoor Travel**Sweetcrispy**$52.23**4.5★**▲ 320%**](https://www.amazon.com/dp/B0GGRYTBWM) [**Amazon Basics Portable Collapsible Metal Wire Dog Crate with Removable Tray Double Door Easy to Assemble Divider Panel for Large Dogs 42 x 28 x 30 Black**Amazon Basics**$74.16**4.7★**▲ 275%**](https://www.amazon.com/dp/B09G4MP29H)
**~~View all trending →~~**
## **What buyers say about dog crate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Excellent build quality”*
**Strength**12%
*“It's very sturdy”*
**Size-Overall**12%
*“Correct size”*
**Value For Money**9%
*“Great buy”*
**Pet Friendly**7%
*“Dog approved”*
**Assembly/Installation**6%
*“Assembly was easy”*
**Ease Of Use**6%
*“Easy Peasy”*
**Durability**4%
*“Durable and highly functional”*
**Design-Overall**3%
*“This is well built”*
**Advertised Vs Actual Product**3%
*“Exactly as advertised”*
### **What buyers complain about **
**Durability**12%
*“Did not last”*
**Size-Overall**12%
*“It's 2 too short”*
**Strength**7%
*“Its not sturdy”*
**Quality-Overall**6%
*“Cheap quality”*
**Escape Proof**5%
*“dogs can easily escape”*
**Assembly/Installation**5%
*“difficult to assemble”*
**Locking Mechanism**4%
*“Does not lock correctly”*
**Value For Money**3%
*“Too expensive”*
**Weight Heavy**3%
*“It's a bit heavier than I expected”*
**Ease Of Use**3%
*“difficult to tighten even then”*
### **Top return reasons **
**Size-Overall**76%
**Value For Money**3%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**3%
**Escape Proof**3%
**Locking Mechanism**2%
**Strength**2%
**Assembly/Installation**1%
**Weight Heavy**1%
**Functionality-Overall**1%
## **Common questions**
- **Is dog crate profitable to sell on Amazon United States?**
- The niche generates $21.2M/yr across 69 tracked products. 14 of 14 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the dog crate niche?**
- 32 brands and 43 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in dog crate?**
- Top complaints mined from reviews: Durability, Size-Overall, Strength. The return rate is 5.9%.
- **When does demand for dog crate peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the dog crate niche?**
- Listings span $14.74–$237.83; the average listing price is $76.83 (sweet spot $15–$100). The average incumbent carries 20,161 reviews — the moat a new listing must climb.
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