---
title: "Dog Crate Floor Protector — $61K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dog-crate-floor-protector"
last_updated: "2026-07-21T17:29:25.662Z"
locale: en
meta:
description: "Niche score 51/100 · $61K/yr market · 132K searches/yr · $21.20 avg price. A small market ($61K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $61K/yr market · 132K searches/yr · $21.20 avg price. A small market ($61K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dog Crate Floor Protector — $61K/yr Amazon US Niche (2026) - Flapen"
---
# **dog crate floor protector**
**Worth a look**
Shows a sweet-spot price point ($21.20 avg), but a small market ($61K/yr) keeps it on the watch list.
Market size 15Growth 24Conversion 27Competition 70Returns 55Price range 79Avg price 91Brand share 80Review moat 47Quality gap 81
**Avg price**
**Great****$21.20**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$9.26–$38.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.8%**
return rate — above 6% kills the launch gate
**Review moat**
**Okay****1,830.89**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-1.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$61K**
$61K/yr · 132K searches
According to Flapen's Amazon United States niche tracking, dog crate floor protector is a $61K/yr Amazon United States market (132K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dog crate floor protector market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$64K–$85K**
- units × avg price
- **Launch success**
- **38%**
- 6 of 16 new (360d)
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#102**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**55%**
Top 20: 99%
**Top-5 click share**
**43%**
Top 20: 84%
**Open market**
**39%**
- RESILIA14% - Drymate14% - Wibeelee12% - Heliospark8% - LOOBANI7% - Wiojtry6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.
3K2KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/dog-crate-floor-protector/trend)
## **Top dog crate floor protector search terms**
- **mat for under dog crate**23K/yr+0.3%2.9% conv. - **dog crate floor protector**19K/yr+1.1%1.8% conv. - **under crate floor protector**12K/yr+35.1%2.3% conv. - **rubber mat for dog crate**15K/yr-17.8%1.2% conv. - **under dog crate mat floor protector**12K/yr+3.4%2.8% conv. - **under dog crate floor protector**10K/yr-4.5%1.7% conv. - **under kennel floor protective mat**9K/yr-17.0%2.5% conv. - **rubber mat for under dog crate**5K/yr+7.6%1.7% conv. - **under crate mats for dog cages**7K/yr-31.1%3.5% conv. - **under crate mat**4K/yr+18.1%3.0% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/dog-crate-floor-protector/search-terms)
## **Top dog crate floor protector products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$5K12%$7K16%$10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 36 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RESILIA Under Dog Crate and Kennel Mat to Protect Floors Water-Resistant Pad for Hard Floors and Surfaces 30 Inches x 48 Inches Black**RESILIA**$37.23**4.5★510 rev](https://www.amazon.com/dp/B091T1FKFN) [2**Wibeelee 46 X 60 X 0.23 Mat for Under Dog Crate Waterproof Non-Slip Kennel Mat to Protect Floors Extra Large Absorbs Urine Reusable Dog Playpen Mat**Wibeelee**$35.74**4.4★33 rev](https://www.amazon.com/dp/B0FLPJ1P1B) [3**LOOBANI 2 Packs Extra Large Reusable Dog Mat for Floor Non-Slip Washable Pee Pads for Dogs Fast Absorbent Pet Whelping Pads Puppy Playpen Mat for Incontinence Housebreak Crate (36x48-Gray)**LOOBANI**$28.97**4.3★3,684 rev](https://www.amazon.com/dp/B09P9QZ8B8) [4**Dog Crate Mat 24 in X 36 in Dog Playpen Mat Rubber Kennel Mat Extra Large Liner for Under Dogs Crate cages Absorbent Urine Puppy Pee Pad Reusable Washable Floor Protector Waterproof Non-Slip Black**Heliospark**$18.97**4.4★56 rev](https://www.amazon.com/dp/B0GCLGBKS9) [5**Drymate Dog Crate Mat Liner Absorbs Urine Waterproof Non-Slip Washable Puppy Pee Pad for Kennel Training - Use Under Pet Cage to Protect Floors Thin Cut to Fit Design (USA Made) (LGrey)(29x48)**Drymate**$14.37**4.3★2,124 rev](https://www.amazon.com/dp/B0BJW33SXL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wibeelee 29 X 48 X 0.23 Mat for Under Dog Crate Waterproof Non-Slip Kennel Mat to Protect Floors Large Absorbs Urine Reusable Dog Playpen Mat**Wibeelee**$21.81**33 rev3mo ago](https://www.amazon.com/dp/B0GXKFXDK3) [**Dog Crate Mat 29 in x 50 in Dog Playpen Mat Rubber Kennel Mat Extra Large Liner for Under Dog Crate cages Absorbent Urine Puppy Pee Pad Reusable Washable Floor Protector Waterproof Non-Slip Black**Heliospark**$24.48**56 rev4mo ago](https://www.amazon.com/dp/B0GCKNZXZF) [**Dog Crate Mat 24 in X 36 in Dog Playpen Mat Rubber Kennel Mat Extra Large Liner for Under Dogs Crate cages Absorbent Urine Puppy Pee Pad Reusable Washable Floor Protector Waterproof Non-Slip Black**Heliospark**$18.97**56 rev4mo ago](https://www.amazon.com/dp/B0GCLGBKS9) [**Mat for Under Dog Crate Washable Dog Crate Mat Pet Mats for Floor Waterproof Dog Mat Non-Slip Pads for Kennel Training Protect Floors (47 x 24 x 0.22)**Generic**$18.24**12 rev5mo ago](https://www.amazon.com/dp/B0GHV5MH14) [**TRINKA Dog Crate Mat Liner 46 X 60 X 0.2 Extra Large Waterproof Non-Slip Mat for Under Dog Kennel Absorbs Urine Washable Reusable Under Pet Crate Pad to Protect Floors (Dark Gray)**TRINKA**$35.40**34 rev6mo ago](https://www.amazon.com/dp/B0FYNDJ2XD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mat for Under Dog Crate Washable Dog Crate Mat Pet Mats for Floor Waterproof Dog Mat Non-Slip Pads for Kennel Training Protect Floors (47 x 24 x 0.22)**Generic**$18.24**4.2★**▲ 315%**](https://www.amazon.com/dp/B0GHV5MH14) [**Bartuke Silicone Dog Crate Mat 24 x 24 Crate Liner for Dog Cages Kennel Mat with Raised Edge Washable Waterproof Leakproof Protect Floors**Bartuke**$20.94**3.8★**▲ 306%**](https://www.amazon.com/dp/B0FJMCHKY9) [**Wibeelee 29 X 48 X 0.23 Mat for Under Dog Crate Waterproof Non-Slip Kennel Mat to Protect Floors Large Absorbs Urine Reusable Dog Playpen Mat**Wibeelee**$21.81**4.4★**▲ 306%**](https://www.amazon.com/dp/B0GXKFXDK3) [**Dog Crate Mat 24 in X 36 in Dog Playpen Mat Rubber Kennel Mat Extra Large Liner for Under Dogs Crate cages Absorbent Urine Puppy Pee Pad Reusable Washable Floor Protector Waterproof Non-Slip Black**Heliospark**$18.97**4.4★**▲ 274%**](https://www.amazon.com/dp/B0GCLGBKS9) [**Wiojtry Dog Crate Mat Pet Crate Floor Protection Mat Mat for Under Dog Crate 31.5 x 51.2 Cut To Fit Design Washable Floor Covering Reusable Waterproof Non Slip Rug Whelping Pad for Pet (XXX Large**Wiojtry**$25.80**4.4★**▲ 230%**](https://www.amazon.com/dp/B0FSRPDQFZ)
**~~View all trending →~~**
## **What buyers say about dog crate floor protector**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**18%
*“Its a generous size”*
**Ease Of Cleaning**12%
*“Easy clean up”*
**Quality-Overall**11%
*“This is a nice quality mat”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Value For Money**7%
*“Good deal”*
**Water Resistance**4%
*“water proof”*
**Leak-Proof**4%
*“No leaks”*
**Durability**4%
*“The material feels durable”*
**Efficiency**2%
*“works well for purpose”*
**Grip**2%
*“Its not slippery”*
### **What buyers complain about **
**Size-Overall**12%
*“It's also very short”*
**Thickness**12%
*“The material is thick”*
**Strength**6%
*“Too flimsy”*
**Leak-Proof**6%
*“Leaked Through”*
**Quality-Overall**6%
*“Bad quality”*
**Advertised Vs Actual Product**5%
*“Not as advertised”*
**Absorbency**4%
*“not absorbent at all”*
**Durability**3%
*“will break soon”*
**Ease Of Cleaning**3%
*“need something more simple like throwing it in the wash”*
**Water Resistance**2%
*“maybe too waterproof”*
### **Top return reasons **
**Size-Overall**67%
**Material Quality**5%
**Advertised Vs Actual Product**4%
**Strength**4%
**Thin**3%
**Color**3%
**Value For Money**2%
**Functionality-Overall**1%
**Thickness**1%
**Quality-Overall**1%
## **Common questions**
- **Is dog crate floor protector profitable to sell on Amazon United States?**
- The niche generates $61K/yr across 36 tracked products. 6 of 16 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the dog crate floor protector niche?**
- 22 brands and 28 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in dog crate floor protector?**
- Top complaints mined from reviews: Size-Overall, Thickness, Strength. The return rate is 2.8%.
- **When does demand for dog crate floor protector peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the dog crate floor protector niche?**
- Listings span $9.26–$38.27; the average listing price is $21.20 (sweet spot $15–$100). The average incumbent carries 1,831 reviews — the moat a new listing must climb.
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