---
title: "Dog Costume — $307K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dog-costume"
last_updated: "2026-07-22T21:32:37.586Z"
locale: en
meta:
description: "Niche score 33/100 · $307K/yr market · 8.6M searches/yr · $11.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $307K/yr market · 8.6M searches/yr · $11.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dog Costume — $307K/yr Amazon US Niche (2026) - Flapen"
---
# **dog costume**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 51Growth 56Conversion 4Competition 9Returns 9Price range 13Avg price 46Brand share 10Review moat 55Quality gap 79
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+28.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,285.3**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$307K**
$307K/yr · 8.6M searches
**Avg price**
**Okay****$11.54**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$7.37–$16.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Returns**
**Bad****9.9%**
return rate — above 6% kills the launch gate
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, dog costume is a $307K/yr Amazon United States market (8.6M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 33/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dog costume market data**
- **Units sold / yr**
- **50K–60K**
- avg 250–500/product
- **Revenue / yr**
- **$577K–$692K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#116**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **7.5%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**2%**
- Paiaite83% - ISMARTEN6% - Rubies3% - NACOCO2% - Onmygogo2% - Fishboy2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +28.8% search growth over the last 90 days.
1.5M1.0MSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 98.1×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/dog-costume/trend)
## **Top dog costume search terms**
- **dog costume**2.0M/yr+10.6%0.1% conv. - **dog costumes**861K/yr+19.4%0.1% conv. - **dog halloween costumes**2.0M/yr+111.8%0.0% conv. - **dog costumes for small dogs**408K/yr+39.0%0.2% conv. - **dog costumes for large dogs**597K/yr+18.8%0.1% conv. - **dog costumes for medium dogs**417K/yr+11.2%0.1% conv. - **halloween costumes for dogs**368K/yr+197.1%0.0% conv. - **costumes for dogs**116K/yr+21.3%0.1% conv. - **small dog costume**168K/yr+20.8%0.2% conv. - **costume for dogs**88K/yr+43.3%0.1% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/dog-costume/search-terms)
## **Top dog costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$31K20%$61K30%$92K40%$123K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XL**Paiaite**$14.07**4.3★113 rev](https://www.amazon.com/dp/B0DJ5CN65T) [2**Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay (Yellow Bumble Bee Medium)**Paiaite**$11.69**4.3★113 rev](https://www.amazon.com/dp/B0DJ5FC2NB) [3**Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XXS**Paiaite**$8.49**4.3★113 rev](https://www.amazon.com/dp/B0DJ5FBW81) [4**Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XS**Paiaite**$9.75**4.3★113 rev](https://www.amazon.com/dp/B0DJ5D81XD) [5**Pet Deadly Doll Dog Costume Cosplay Halloween Christmas Funny Clothes Party Costume for Small Medium and Large Dogs (Small)**ISMARTEN**$16.13**4.0★793 rev](https://www.amazon.com/dp/B0B6J5ZFJL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XL**Paiaite**$14.07**113 rev1y ago](https://www.amazon.com/dp/B0DJ5CN65T) [**Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay (Yellow Bumble Bee Medium)**Paiaite**$11.69**113 rev1y ago](https://www.amazon.com/dp/B0DJ5FC2NB) [**Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XXS**Paiaite**$8.49**113 rev1y ago](https://www.amazon.com/dp/B0DJ5FBW81) [**Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XS**Paiaite**$9.75**113 rev1y ago](https://www.amazon.com/dp/B0DJ5D81XD) [**GOYOSWA Dog Tuxedo Suit Wedding Bandana Collar with Bow Tie Adjustable Formal Dog Tux Engagement Birthday Tuxedo for Small Medium Large Dogs Pets (Large: Neck 15-25)**GOYOSWA**$9.74**1,095 rev3y ago](https://www.amazon.com/dp/B0BJZ1KYR9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XL**Paiaite**$14.07**4.3★**▲ 435%**](https://www.amazon.com/dp/B0DJ5CN65T) [**Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay (Yellow Bumble Bee Medium)**Paiaite**$11.69**4.3★**▲ 399%**](https://www.amazon.com/dp/B0DJ5FC2NB) [**Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XXS**Paiaite**$8.49**4.3★**▲ 375%**](https://www.amazon.com/dp/B0DJ5FBW81) [**Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XS**Paiaite**$9.75**4.3★**▲ 301%**](https://www.amazon.com/dp/B0DJ5D81XD) [**Rubies Walking Teddy Bear Pet Costume for Dogs or Cats Medium**Rubies**$7.37**3.5★**— 8%**](https://www.amazon.com/dp/B01C4K93TW)
**~~View all trending →~~**
## **What buyers say about dog costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“Good size”*
**Quality-Overall**19%
*“it looked well made”*
**Value For Money**12%
*“Worth the money”*
**Fun/Entertainment Experience**7%
*“Great entertainment everyone gets a kick out of them”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Strength**3%
*“The mane itself is sturdy just not the elastic cord or clasp”*
**Sharpness**3%
*“He looked sharp and well turned out”*
**Color**3%
*“Very colorful”*
**Material Quality**3%
*“Good quality sweatshirt type material”*
**Weight Light**2%
*“Very lightweight and easy to adjust”*
### **What buyers complain about **
**Size-Overall**46%
*“Take note and size up two sizes”*
**Allergies**7%
*“Weird and itchy”*
**Advertised Vs Actual Product**7%
*“Measurements by seller is not correct”*
**Ease Of Use**6%
*“hard to put on”*
**Durability**4%
*“HILARIOUS, BUT it fell apart after my dog gave one little shake in his mouth when it inevitably fell off he grabbed it and tore it to shreds”*
### **Top return reasons **
**Size-Overall**83%
**Advertised Vs Actual Product**7%
**Quality-Overall**3%
**Functionality-Overall**2%
**Material Quality**1%
**Defective Material/Parts**1%
**Escape Proof**1%
**Shape/Style**1%
**Color**1%
**Value For Money**1%
## **Common questions**
- **Is dog costume profitable to sell on Amazon United States?**
- The niche generates $307K/yr across 10 tracked products. 90-day search growth is +28.8%. Flapen's verdict: Skip it (33/100).
- **How competitive is the dog costume niche?**
- 7 brands and 14 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in dog costume?**
- Top complaints mined from reviews: Size-Overall, Allergies, Advertised Vs Actual Product. The return rate is 9.9% — above our launch gate.
- **When does demand for dog costume peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 98.1× the quietest.
- **What does it cost to enter the dog costume niche?**
- Listings span $7.37–$16.13; the average listing price is $11.54 (sweet spot $15–$100). The average incumbent carries 1,285 reviews — the moat a new listing must climb.
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