---
title: "dog brush — $6.3M/yr Amazon United States Niche, Score 71/100 - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dog-brush"
last_updated: "2026-07-20T18:46:23.697Z"
locale: en
meta:
description: "dog brush clears our launch bar: a $6.3M/yr market growing +50.3% this quarter with returns at 1.5%. Data updated Jul 2026."
"og:description": "dog brush clears our launch bar: a $6.3M/yr market growing +50.3% this quarter with returns at 1.5%. Data updated Jul 2026."
"og:title": "dog brush — $6.3M/yr Amazon United States Niche, Score 71/100 - Flapen"
---
# **dog brush**
**Launch it**
A $6.3M/yr market growing +50.3% this quarter with returns at 1.5% — clears our launch bar.
Market size 99Growth 69Conversion 82Competition 59Returns 84Price range 69Avg price 67Brand share 84Review moat 21Quality gap 37
**Market size**
**Incredible****$6.3M**
$6.3M/yr · 5.1M searches
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.5%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+50.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$5.83–$35.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.07**
avg listing price — sweet spot $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****11,179.94**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, dog brush is a $6.3M/yr Amazon United States market (5.1M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 71/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **400K–500K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **$5.6M–$7.0M**
- units × avg price
- **Launch success**
- **100%**
- 6 of 6 new (360d)
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **145 days**
## **Competition**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**31 **▲rising
**Sellers**
**61**
**Top-5 brand share**
**51%**
Top 20: 90%
**Top-5 click share**
**49%**
Top 20: 87%
**Open market**
**43%**
- Swihauk14% - SleekEZ13% - Maxpower Planet9% - Dipoo8% - Docrok7% - UGNEL6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +50.3% search growth over the last 90 days.
175K125KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/dog-brush/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$252K8%$505K12%$757K16%$1.0M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 34 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Swihauk Self Cleaning Slicker Brush - Skin Friendly Deshedding Grooming Tool for Dogs & Cats Suitable for Shedding & Haired Pets with Pet Supplies Accessories Blue**Swihauk**$14.88**4.6★13,077 rev](https://www.amazon.com/dp/B0CLLPVZRV) [2**SleekEZ Dog Brush for Shedding | Patented Deshedding Dog Brush | Pet Hair Remover for Short Medium & Long Coats | Made in USA | 5 Inch**SleekEZ**$19.92**4.6★35,196 rev](https://www.amazon.com/dp/B00VC8DQX2) [3**Dipoo Self Cleaning Shedding Brush - Skin Friendly Grooming Tool for Dogs Cats and Puppies Deshedding and Hair Removal for Long and Short Haired Pets Black**Dipoo**$9.70**4.6★6,946 rev](https://www.amazon.com/dp/B0D1N9PXD8) [4**Maxpower Planet Original Pet Grooming Rake - Double-Sided Deshedding Dematting Tool Undercoat Rake for Dogs & Cats Extra-Wide Dog Grooming Brush & Deshedder Comb for Long Hair Reduces Shedding 95%**Maxpower Planet**$11.58**4.6★58,052 rev](https://www.amazon.com/dp/B07P2N8HQH) [5**Docrok Pet Grooming Combo - Blue Deshedding Brush with Metal Comb for Detangling and Dematting Long Matted Fur on Cats and Dogs**Docrok**$15.74**4.6★11,251 rev](https://www.amazon.com/dp/B0BZZC5PMF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Professional 3PCS Self Cleaning Slicker Brush & Pet Grooming Rake & Flea Comb for Dogs Cats and Horses | Double-Sided Dematting Comb & Skin Friendly Deshedding Grooming Tool | Pet Supplies (Blue)**Augwind**$10.06**900 rev1mo ago](https://www.amazon.com/dp/B0GZW5Z9TN) [**Dematting Comb for Dogs and Cats Undercoat Rake Pet Brush for Long Hair Deshedding Dog Brush Removes Tangles Knots and Loose Fur Grooming Tool for Thick Coats (Blue L)**ROVIA**$9.77**123 rev2mo ago](https://www.amazon.com/dp/B0GZ3BM2GM) [**Self Cleaning Shedding Brush - 5-in-1 Professional Pet Grooming Kit Skin Friendly Grooming Tool for Dogs Cats and Puppies Deshedding and Hair Removal for Long and Short Haired Pets Blue**AUSRKI**$9.12**322 rev9mo ago](https://www.amazon.com/dp/B0FR4R79RT) [**Pet Steam Brush for Dog & Cat - 3-in-1 Steam Grooming Brush for Shedding & Hair Removal - Self Cleaning Spray Comb with Mist for Long Haired Pets - Includes 1*Waterless Shampoo Blue.**LetsFeed**$19.38**1,413 rev11mo ago](https://www.amazon.com/dp/B0FGPLYLXM) [**Deshedding Dog Brush for Shedding Self Clean Cat Brush Deshedding & Grooming Tool for Long Haired and Short Haired Dogs Slicker Brushes for Dogs Skin-Friendly Retractable Bristles Easy to Clean**Pawradise**$10.43**5,094 rev11mo ago](https://www.amazon.com/dp/B0FHT33SC5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Professional 3PCS Self Cleaning Slicker Brush & Pet Grooming Rake & Flea Comb for Dogs Cats and Horses | Double-Sided Dematting Comb & Skin Friendly Deshedding Grooming Tool | Pet Supplies (Blue)**Augwind**$10.06**4.7★**▲ 198%**](https://www.amazon.com/dp/B0GZW5Z9TN) [**Dematting Comb for Dogs and Cats Undercoat Rake Pet Brush for Long Hair Deshedding Dog Brush Removes Tangles Knots and Loose Fur Grooming Tool for Thick Coats (Blue L)**ROVIA**$9.77**4.2★**▲ 190%**](https://www.amazon.com/dp/B0GZ3BM2GM) [**3PCS Self Cleaning Slicker Brush & Pet Grooming Rake & Flea Comb for Dogs Cats and Horses | Double-Sided Dematting Comb & Skin Friendly Deshedding Grooming Tool | Premium Pet Supplies (Black)**Augwind**$13.99**4.7★**▲ 166%**](https://www.amazon.com/dp/B0DHQM3GBN) [**Pat Your Pet Deshedding Dog Brush For Shedding Cat Brushes For Indoor Cats Double-Sided Cat Brush Deshedding & Grooming Tool For Long Haired And Short Haired Dogs Skin-Friendly**Pat Your Pet**$13.14**4.6★**▲ 138%**](https://www.amazon.com/dp/B0FK71C59Y) [**Deshedding Dog Brush for Shedding Self Clean Cat Brush Deshedding & Grooming Tool for Long Haired and Short Haired Dogs Slicker Brushes for Dogs Skin-Friendly Retractable Bristles Easy to Clean**Pawradise**$10.43**4.5★**▲ 136%**](https://www.amazon.com/dp/B0FHT33SC5)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Removal**32%
*“easy hair removal”*
**Pet Friendly**11%
*“dog loves it”*
**Quality-Overall**10%
*“EXCELLENT PRODUCT”*
**Ease Of Use**9%
*“Convenient and easy”*
**Ease Of Cleaning**8%
*“It cleans easily”*
**Value For Money**7%
*“very affordable”*
**Advertised Vs Actual Product**6%
*“Exactly as advertised”*
**Soft Feel**4%
*“feels softer”*
**Strength**1%
*“It seems very strong material”*
**Size-Overall**1%
*“Perfect size for my puppy”*
### **What buyers complain about **
**Functionality-Overall**19%
*“Poor Performance”*
**Quality-Overall**8%
*“Regret buying it; The cheapest quality”*
**Durability**8%
*“Broke after one use”*
**Advertised Vs Actual Product**8%
*“False advertising”*
**Size-Overall**6%
*“Too big”*
**Value For Money**6%
*“Not worth the money”*
**Ease Of Use**5%
*“its hard to get through it”*
**Hair Removal**3%
*“Didnt do much hair removal for me”*
**Ease Of Cleaning**3%
*“not easy to clean”*
**Sharpness**3%
*“Not as sharp as I would have liked”*
### **Top return reasons **
**Functionality-Overall**31%
**Size-Overall**21%
**Advertised Vs Actual Product**13%
**Hard Feel**6%
**Sharpness**5%
**Hair Removal**4%
**Value For Money**3%
**Compatibility-Overall**3%
**Defective Material/Parts**2%
**Quality-Overall**2%
## **Common questions**
- **Is dog brush profitable to sell on Amazon United States?**
- The niche generates $6.3M/yr across 34 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +50.3%. Flapen's verdict: Launch it (71/100).
- **How competitive is the dog brush niche?**
- 31 brands and 61 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in dog brush?**
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Durability. The return rate is 1.5%.
- **When does demand for dog brush peak?**
- Demand peaks in Jun–Jul; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the dog brush niche?**
- Listings span $5.83–$35.70; the average listing price is $14.07 (sweet spot $15–$100). The average incumbent carries 11,180 reviews — the moat a new listing must climb.
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