---
title: "Products — dog blanket - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dog-blanket/products"
last_updated: "2026-07-21T20:49:27.927Z"
locale: en
meta:
  description: "Niche score 60/100 · $2.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $2.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — dog blanket - Flapen"
---

# **dog blanket**

**Worth a look**

Shows a $2.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 95Growth 17Conversion 50Competition 83Returns 68Price range 68Avg price 62Brand share 59Review moat 24Quality gap 53

**Market size**

**Incredible****$2.2M**

$2.2M/yr · 4.1M searches

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Returns**

**Good****2.3%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$5.73–$34.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.39**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****4.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****5,111.42**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-15.9%**

90-day search growth — must beat 0% to launch