---
title: "Trend — dog biscuits for medium dogs - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dog-biscuits-for-medium-dogs/trend"
last_updated: "2026-07-21T23:12:54.505Z"
locale: en
meta:
  description: "Niche score 51/100 · $645K/yr market · 360K searches/yr. A deep review moat (23,859 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $645K/yr market · 360K searches/yr. A deep review moat (23,859 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dog biscuits for medium dogs - Flapen"
---

# **dog biscuits for medium dogs**

**Worth a look**

Shows low returns (0.0%), but a deep review moat (23,859 avg reviews) keeps it on the watch list.

Market size 66Growth 24Conversion 98Competition 59Returns 100Price range 48Avg price 39Brand share 18Review moat 14Quality gap 19

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****16.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$645K**

$645K/yr · 360K searches

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$3.31–$25.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.64**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-1.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****23,858.68**

avg incumbent reviews — the moat a new listing must climb