---
title: "Dog Biscuits for Medium Dogs — $645K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dog-biscuits-for-medium-dogs"
last_updated: "2026-07-22T21:33:39.316Z"
locale: en
meta:
description: "Niche score 51/100 · $645K/yr market · 360K searches/yr. A deep review moat (23,859 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $645K/yr market · 360K searches/yr. A deep review moat (23,859 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dog Biscuits for Medium Dogs — $645K/yr Amazon US Niche (2026) - Flapen"
---
# **dog biscuits for medium dogs**
**Worth a look**
Shows low returns (0.0%), but a deep review moat (23,859 avg reviews) keeps it on the watch list.
Market size 66Growth 24Conversion 98Competition 59Returns 100Price range 48Avg price 39Brand share 18Review moat 14Quality gap 19
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****16.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$645K**
$645K/yr · 360K searches
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$3.31–$25.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.64**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-1.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****23,858.68**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, dog biscuits for medium dogs is a $645K/yr Amazon United States market (360K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dog biscuits for medium dogs market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$532K–$638K**
- units × avg price
- **Launch success**
- **—**
- 3 of 3 new (360d)
- **Conversion rate**
- **16.8%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **90 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**110**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 89%
**Open market**
**5%**
- Milk-Bone47% - Amazon Basics20% - Blue Buffalo13% - Old Mother Hubbard9% - Blue Dog Bakery3% - CRAFTED BY HUMANS LOVED BY DOGS2% - Open — no brand owns it (4 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.
50K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/dog-biscuits-for-medium-dogs/trend)
## **Top dog biscuits for medium dogs search terms**
- **dog biscuits**246K/yr-0.6%11.1% conv. - **dog biscuits for large dogs**48K/yr-6.8%13.9% conv. - **dog treats organic**24K/yr+1.2%3.6% conv. - **dog biscuit**12K/yr-2.8%9.3% conv. - **natural dog treats for large dogs**10K/yr+0.1%2.7% conv. - **large dog treat**10K/yr+11.6%1.9% conv. - **pitbull treats**4K/yr+14.7%2.3% conv. - **german shepherd treats**4K/yr-5.9%2.1% conv. - **organic dog treats large breed**1K/yr-32.0%3.1% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/dog-biscuits-for-medium-dogs/search-terms)
## **Top dog biscuits for medium dogs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$26K8%$52K12%$77K16%$103K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 31 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Crunchy Dog Biscuits Gravy Basted Flavor Dog Treats 5 lb. Box**Amazon Basics**$8.39**4.5★676 rev](https://www.amazon.com/dp/B0DCWN9QWW) [2**Milk-Bone Crunchy Medium Dog Treats 10 Lb. Box Original Beef Flavor**Milk-Bone**$14.38**4.8★81,293 rev](https://www.amazon.com/dp/B000I82DTU) [3**Milk-Bone Crunchy Large Dog Treats 10 Lb. Box Original Beef Flavor**Milk-Bone**$14.10**4.8★81,293 rev](https://www.amazon.com/dp/B0018CLXTG) [4**Milk-Bone Flavor Snacks Small Dog Biscuits Flavored Crunchy Dog Treats 24 Oz. Box**Milk-Bone**$3.41**4.8★48,692 rev](https://www.amazon.com/dp/B0043OX542) [5**Wellness Old Mother Hubbard Classic P-Nuttier Dog Biscuits Natural Training Treats Peanut Butter Flavor Large Size 6 lb Box**Old Mother Hubbard**$16.62**4.5★6,284 rev](https://www.amazon.com/dp/B084S9BYHS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Crunchy Dog Biscuits Gravy Basted Flavor Dog Treats 5 lb. Box**Amazon Basics**$8.39**676 rev12mo ago](https://www.amazon.com/dp/B0DCWN9QWW) [**Amazon Basics Crunchy Dog Biscuits Multi Flavor Dog Treats 5 lb. Box**Amazon Basics**$8.36**827 rev12mo ago](https://www.amazon.com/dp/B0DCWPL25H) [**Amazon Basics Crunchy Dog Biscuits Peanut Butter Flavor Dog Treats 5 lb. Box**Amazon Basics**$8.39**1,374 rev12mo ago](https://www.amazon.com/dp/B0DCWRRJ6Z) [**Blue Dog Bakery More Crunch Assorted Flavors Dog Biscuits Healthy Treats All Natural Bacon Chicken Cheese Peanut Butter 5 lb (Pack of 1)**Blue Dog Bakery**$20.02**9,634 rev1y ago](https://www.amazon.com/dp/B0FG8MM8D2) [**Jinx Oven-Baked Salmon Bone Broth Biscuit Dog Treats - Crunchy All Natural Superfood-Rich with High-Protein Salmon Dog Biscuits for Puppies Adults & Seniors - 16oz**Jinx**$4.89**387 rev1y ago](https://www.amazon.com/dp/B0F5LVMHZ4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Milk-Bone Flavor Snacks Large Dog Biscuits Flavored Crunchy Dog Treats 24 Oz. Box**Milk-Bone**$3.31**4.8★**▲ 140%**](https://www.amazon.com/dp/B0DK469CN2) [**Jinx Oven-Baked Salmon Bone Broth Biscuit Dog Treats - Crunchy All Natural Superfood-Rich with High-Protein Salmon Dog Biscuits for Puppies Adults & Seniors - 16oz**Jinx**$4.89**4.7★**▲ 102%**](https://www.amazon.com/dp/B0F5LVMHZ4) [**Blue Dog Bakery More Crunch Assorted Flavors Dog Biscuits Healthy Treats All Natural Bacon Chicken Cheese Peanut Butter 5 lb (Pack of 1)**Blue Dog Bakery**$20.02**4.6★**▲ 93%**](https://www.amazon.com/dp/B0FG8MM8D2) [**Wellness Old Mother Hubbard Classic P-Nuttier Dog Biscuits Natural Training Treats Peanut Butter Flavor Mini Size 6 lb Box**Old Mother Hubbard**$16.45**4.8★**▲ 72%**](https://www.amazon.com/dp/B07D9X5JG3) [**Portland Pet Food Company Pumpkin Dog Treats Healthy Biscuits for Small Medium & Large Dogs - Grain-Free Human-Grade All Natural Cookies Snacks & Training Treats - Made in The USA - 3 Pack (5 oz)**CRAFTED BY HUMANS LOVED BY DOGS**$25.68**4.6★**▲ 53%**](https://www.amazon.com/dp/B08BG9KZFV)
**~~View all trending →~~**
## **What buyers say about dog biscuits for medium dogs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**43%
*“Dog happy”*
**Value For Money**13%
*“Great Deal”*
**Taste-Overall**8%
*“apparently taste amazing”*
**Size-Overall**6%
*“Good size”*
**Quality-Overall**6%
*“Decent quality”*
**Flavor**4%
*“natural flavors”*
**Smell**3%
*“Very mild scent”*
**Ingredients-Overall**3%
*“HEALTHY INGREDIENTS”*
**Ease Of Chewing/Swallowing**1%
*“perfect chew treat”*
**Advertised Vs Actual Product**1%
*“Just as described”*
### **What buyers complain about **
**Size-Overall**16%
*“Small size”*
**Smell**9%
*“Bad smell”*
**Indigestion**7%
*“Diarrhea”*
**Hard Feel**7%
*“very hard and dry”*
**Quality-Overall**5%
*“Poor quality control”*
**Value For Money**4%
*“too expensive”*
**Allergies**4%
*“They both have allergies”*
**Taste-Overall**3%
*“No real PB taste”*
**Ease Of Chewing/Swallowing**3%
*“Too hard to chew”*
**Stale/Rotten/Spoiled**3%
*“Old and Stale”*
### **Top return reasons **
**Size-Overall**68%
**Hard Feel**6%
**Smell**5%
**Ease Of Chewing/Swallowing**5%
**Ingredients-Overall**2%
**Advertised Vs Actual Product**2%
**Value For Money**2%
**Indigestion**2%
**Escape Proof**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is dog biscuits for medium dogs profitable to sell on Amazon United States?**
- The niche generates $645K/yr across 31 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the dog biscuits for medium dogs niche?**
- 10 brands and 110 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in dog biscuits for medium dogs?**
- Top complaints mined from reviews: Size-Overall, Smell, Indigestion. The return rate is 0.0%.
- **When does demand for dog biscuits for medium dogs peak?**
- Demand peaks in Aug–Sep–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the dog biscuits for medium dogs niche?**
- Listings span $3.31–$25.68; the average listing price is $10.64 (sweet spot $15–$100). The average incumbent carries 23,859 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 73 [**phosphate test kit**](https://flapen.com/research/us/pet-supplies/phosphate-test-kit)$194K/yr+152.5%**Worth a look**- 73 [**flea repellent for dogs**](https://flapen.com/research/us/pet-supplies/flea-repellent-for-dogs)$1.7M/yr+136.7%**Launch it**- 73 [**kitten bottles for nursing**](https://flapen.com/research/us/pet-supplies/kitten-bottles-for-nursing)$457K/yr+166.2%**Worth a look**- 73 [**dog stake**](https://flapen.com/research/us/pet-supplies/dog-stake)$573K/yr+55.9%**Worth a look**- 73 [**bully sticks**](https://flapen.com/research/us/pet-supplies/bully-sticks)$12.4M/yr-6.9%**Worth a look**- 73 [**pet oral tartar remover spray**](https://flapen.com/research/us/pet-supplies/pet-oral-tartar-remover-spray)$100K/yr>1,000%**Worth a look**[**All Pet Supplies niches **](https://flapen.com/research/us/pet-supplies)