---
title: "Trend — dog beanie - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dog-beanie/trend"
last_updated: "2026-07-21T20:45:39.786Z"
locale: en
meta:
  description: "Niche score 40/100 · $18K/yr market · 229K searches/yr · $11.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · $18K/yr market · 229K searches/yr · $11.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — dog beanie - Flapen"
---

# **dog beanie**

**Skip it**

Soft demand (-91.5% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 0Conversion 9Competition 80Returns 4Price range 24Avg price 44Brand share 89Review moat 84Quality gap 91

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Great****46%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****319.14**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Avg price**

**Okay****$11.30**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$5.37–$17.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$18K**

$18K/yr · 229K searches

**Returns**

**Bad****11.1%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-91.5%**

90-day search growth — must beat 0% to launch