---
title: "Trend — dog appeasing pheromone - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dog-appeasing-pheromone/trend"
last_updated: "2026-07-21T20:17:24.247Z"
locale: en
meta:
  description: "Niche score 67/100 · $121K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 67/100 · $121K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dog appeasing pheromone - Flapen"
---

# **dog appeasing pheromone**

**Worth a look**

Shows beatable incumbent ratings (3.6★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 28Growth 45Conversion 80Competition 73Returns 97Price range 88Avg price 95Brand share 56Review moat 58Quality gap 99

**Quality gap**

**Incredible****3.6★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$25.21**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.44–$53.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,175.5**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+15.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$121K**

$121K/yr · 58K searches