---
title: "Search terms — dog advent calendar 2022 - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dog-advent-calendar-2022/search-terms"
last_updated: "2026-07-21T21:01:35.752Z"
locale: en
meta:
  description: "Niche score 54/100 · $148K/yr market · 604K searches/yr · $26.07 avg price. Soft demand (-36.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $148K/yr market · 604K searches/yr · $26.07 avg price. Soft demand (-36.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — dog advent calendar 2022 - Flapen"
---

# **dog advent calendar 2022**

**Worth a look**

Shows low returns (0.3%), but soft demand (-36.6% this quarter) keeps it on the watch list.

Market size 32Growth 7Conversion 12Competition 49Returns 99Price range 87Avg price 95Brand share 78Review moat 93Quality gap 84

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$26.07**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****145.78**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$10.54–$56.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$148K**

$148K/yr · 604K searches

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-36.6%**

90-day search growth — must beat 0% to launch