---
title: "Dog Advent Calendar 2022 — $148K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dog-advent-calendar-2022"
last_updated: "2026-07-21T17:41:02.503Z"
locale: en
meta:
description: "Niche score 54/100 · $148K/yr market · 604K searches/yr · $26.07 avg price. Soft demand (-36.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $148K/yr market · 604K searches/yr · $26.07 avg price. Soft demand (-36.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dog Advent Calendar 2022 — $148K/yr Amazon US Niche (2026) - Flapen"
---
# **dog advent calendar 2022**
**Worth a look**
Shows low returns (0.3%), but soft demand (-36.6% this quarter) keeps it on the watch list.
Market size 32Growth 7Conversion 12Competition 49Returns 99Price range 87Avg price 95Brand share 78Review moat 93Quality gap 84
**Returns**
**Incredible****0.3%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$26.07**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****145.78**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$10.54–$56.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$148K**
$148K/yr · 604K searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-36.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dog advent calendar 2022 is a $148K/yr Amazon United States market (604K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dog advent calendar 2022 market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$521K–$652K**
- units × avg price
- **Launch success**
- **—**
- 0 of 4 new (360d)
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#30,631**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **33%**
- **Out of stock**
- **27.6%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **—flat
**Sellers**
**36**
**Top-5 brand share**
**57%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 100%
**Open market**
**34%**
- Dr. Seuss13% - Trader Joe12% - Himalayan Dog Chew12% - WUFERS11% - BarkBox10% - ORNACELE9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -36.6% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 215.2×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/dog-advent-calendar-2022/trend)
## **Top dog advent calendar 2022 search terms**
- **dog advent calendar**153K/yr-25.9%1.1% conv. - **dog advent calendar 2025**217K/yr-51.5%0.0% conv. - **advent calendar for dogs**53K/yr-43.4%0.0% conv. - **dog treat advent calendar**20K/yr-28.8%2.5% conv. - **advent calendar dog**10K/yr+31.1%1.3% conv. - **advent calendar dogs**6K/yr+15.5%1.5% conv. - **dog advent calendars**6K/yr+100.0%0.0% conv. - **puppy advent calendar**5K/yr+22.9%2.3% conv. - **advent calendar for dog**6K/yr-15.2%0.0% conv. - **dog advent calendar treats**6K/yr-29.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/dog-advent-calendar-2022/search-terms)
## **Top dog advent calendar 2022 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$12K12%$18K16%$24K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Advent Calendar for Dogs - 24 Days of Salmon & Sweet Potato Dog Treats**Trader Joe**$21.85**3.2★52 rev](https://www.amazon.com/dp/B0812BMVBX) [2**Himalayan Dog Chew Advent Calendar for Pets - Natural Treats Dog Advent Calendar 2025 Flavored Yogurt Sticks and Churros Christmas Holiday Gift Box for All Breeds 12 Full Sized Chews for Dogs**Himalayan Dog Chew**$22.81**4.2★219 rev](https://www.amazon.com/dp/B0FDNG4WNH) [3**Wufers Singing Snow Globe Dog Advent Calendar 24 Gourmet Holiday Dog Cookies Christmas Countdown Dog Treats Human-Grade Ingredients Made in North America**WUFERS**$44.38**4.6★21 rev](https://www.amazon.com/dp/B0FW7HZGRJ) [4**Dr. Seuss for Pets How The Grinch Stole Christmas Dog Treat Advent Calendar 24 Surprise Treats for Dogs Holiday Themed Dog Treats Stocking Stuffer**Dr. Seuss**$13.78**3.5★207 rev](https://www.amazon.com/dp/B0DJ1B6PQ2) [5**Barkbox Dog Advent Calendar Holiday Gift Box with 8 Festive Plush Dog Toys & 16 Bakery-Style Treats Squeaky Fluffy & Crunchy Surprises for Small to Large Dogs**BarkBox**$56.12**4.7★139 rev](https://www.amazon.com/dp/B0FN181VQG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Advent Calendar for Dogs Freeze Dried Chicken Holiday Treats for Dogs**Generic**$26.98**0 rev8mo ago](https://www.amazon.com/dp/B0FY4XG565) [**Wufers Singing Snow Globe Dog Advent Calendar 24 Gourmet Holiday Dog Cookies Christmas Countdown Dog Treats Human-Grade Ingredients Made in North America**WUFERS**$44.38**21 rev9mo ago](https://www.amazon.com/dp/B0FW7HZGRJ) [**Dog Advent Calendar 2025 24 Days Pet Toy Christmas Countdown Calendar with Chew Ropes Toys Squeaky Balls Teething Toys for Xmas Small Puppy Terrier**ORNACELE**$17.49**117 rev10mo ago](https://www.amazon.com/dp/B0FPCQG6SK) [**Barkbox Dog Advent Calendar Holiday Gift Box with 8 Festive Plush Dog Toys & 16 Bakery-Style Treats Squeaky Fluffy & Crunchy Surprises for Small to Large Dogs**BarkBox**$56.12**139 rev11mo ago](https://www.amazon.com/dp/B0FN181VQG) [**Himalayan Dog Chew Advent Calendar for Pets - Natural Treats Dog Advent Calendar 2025 Flavored Yogurt Sticks and Churros Christmas Holiday Gift Box for All Breeds 12 Full Sized Chews for Dogs**Himalayan Dog Chew**$22.81**219 rev1y ago](https://www.amazon.com/dp/B0FDNG4WNH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Advent Calendar for Dogs Freeze Dried Chicken Holiday Treats for Dogs**Generic**$26.98**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0FY4XG565) [**SmartBones Furry Christmas Advent Calendar Chews for Small Dogs 24 Count Treat Your Dog to Easy-to-Digest Rawhide-Free Mini Bones Candy Canes and Mini Sticks**SmartBones**$14.75**4.3★**▲ 1000%**](https://www.amazon.com/dp/B097FCQ1MK) [**SKIPPERS Christmas Advent Calendar for Dogs - White Fish Treats Luxury Fish Skin Cubes & Salmon Supreme Cubes Christmas Fishy Advent Calendar 2025 Premium Nutrition for Your Dog | (2.82 Oz)**SKIPPER'S**$10.54**4.5★**▲ 315%**](https://www.amazon.com/dp/B09JBLL7TZ) [**Advent Calendar for Dogs - 24 Days of Salmon & Sweet Potato Dog Treats**Trader Joe**$21.85**3.2★**▲ 297%**](https://www.amazon.com/dp/B0812BMVBX) [**Wufers Singing Snow Globe Dog Advent Calendar 24 Gourmet Holiday Dog Cookies Christmas Countdown Dog Treats Human-Grade Ingredients Made in North America**WUFERS**$44.38**4.6★**▲ 195%**](https://www.amazon.com/dp/B0FW7HZGRJ)
**~~View all trending →~~**
## **What buyers say about dog advent calendar 2022**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**35%
*“The toys were cute”*
**Value For Money**20%
*“Great value”*
**Gifting Purpose**12%
*“Our dog Millie received this as a Christmas gift”*
**Quality-Overall**9%
*“I was really pleased with the quality of the items included in this advent calendar”*
**Pet Friendly**8%
*“Great for dogs at Christmas”*
**Durability**3%
*“We will see how durable they are because most of them are very light weight with fluff and a squeaker”*
**Ease Of Use**2%
*“it was just fun for him to open even if the toys didnt last as long for him”*
**Size-Overall**2%
*“Love that the treats were different each day in shapes and sizes”*
**Taste-Overall**2%
*“Taste seems good and no smell”*
**Ease Of Chewing/Swallowing**1%
*“The treats seemed to be easy to chew”*
### **What buyers complain about **
**Hard Feel**25%
*“Hard as a rock”*
**Value For Money**16%
*“Too expensive”*
**Size-Overall**14%
*“Not for small dogs”*
**Allergies**8%
*“Made my dog have an allergic reaction”*
**Quality-Overall**8%
*“Not the best”*
**Stale/Rotten/Spoiled**6%
*“half the treats were stale”*
**Indigestion**6%
*“This product caused our dog extreme discomfort and bloody diarrhea”*
**Natural Resource Wastage**3%
*“Waste of money”*
**Ease Of Chewing/Swallowing**3%
*“My little Boston Terrier couldn't chew them”*
**Moist/Dry**3%
*“Dried out Rock Hard Treats”*
### **Top return reasons **
**Size-Overall**50%
**Advertised Vs Actual Product**50%
## **Common questions**
- **Is dog advent calendar 2022 profitable to sell on Amazon United States?**
- The niche generates $148K/yr across 18 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -36.6%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the dog advent calendar 2022 niche?**
- 17 brands and 36 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in dog advent calendar 2022?**
- Top complaints mined from reviews: Hard Feel, Value For Money, Size-Overall. The return rate is 0.3%.
- **When does demand for dog advent calendar 2022 peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 215.2× the quietest.
- **What does it cost to enter the dog advent calendar 2022 niche?**
- Listings span $10.54–$56.12; the average listing price is $26.07 (sweet spot $15–$100). The average incumbent carries 146 reviews — the moat a new listing must climb.
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