---
title: "Do Not Pet Patch — $104K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/do-not-pet-patch"
last_updated: "2026-07-21T17:36:14.101Z"
locale: en
meta:
description: "Niche score 44/100 · $104K/yr market · 628K searches/yr · $30.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $104K/yr market · 628K searches/yr · $30.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Do Not Pet Patch — $104K/yr Amazon US Niche (2026) - Flapen"
---
# **do not pet patch**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 26Growth 77Conversion 7Competition 38Returns 23Price range 87Avg price 95Brand share 11Review moat 22Quality gap 88
**Avg price**
**Incredible****$30.56**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$11.91–$41.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+64.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$104K**
$104K/yr · 628K searches
**Returns**
**Bad****6.4%**
return rate — above 6% kills the launch gate
**Review moat**
**Bad****10,120.95**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, do not pet patch is a $104K/yr Amazon United States market (628K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Skip it — 44/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **do not pet patch market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$122K–$153K**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **62%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 99%
**Open market**
**3%**
- Dog Friendly Co69% - SlowTon13% - Annchwool8% - PLUTUS PET4% - Dnallrino1% - Lukovee1% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +64.9% search growth over the last 90 days.
25K15KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/do-not-pet-patch/trend)
## **Top do not pet patch search terms**
- **dog friendly co harness**303K/yr+49.9%0.5% conv. - **dog friendly co no pull harness**66K/yr+230.0%0.6% conv. - **dog friendly co**64K/yr+53.8%0.3% conv. - **dogfriendlyco harness**33K/yr+94.7%0.4% conv. - **do not pet dog harness**54K/yr+15.1%0.3% conv. - **dog friendly harness**18K/yr+95.3%0.3% conv. - **dogfriendlyco**14K/yr+38.8%0.2% conv. - **dog friendly co harness no pull**9K/yr+26.3%0.2% conv. - **do not pet dog vest**12K/yr+63.7%0.1% conv. - **dog friendly company harness**11K/yr+33.6%0.3% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/do-not-pet-patch/search-terms)
## **Top do not pet patch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$10K15%$16K20%$21K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dog Friendly Co. Dog Harness | Chafe Resistant Webbing Adjustable Neck & Chest and Heavy Duty D-Ring | Sturdy Comfortable Easy to Use | Pink Size L**Dog Friendly Co**$40.53**4.0★416 rev](https://www.amazon.com/dp/B0CTL2H26P) [2**Dog Friendly Co. Dog Harness | Chafe Resistant Webbing Adjustable Neck & Chest and Heavy Duty D-Ring | Sturdy Comfortable Easy to Use | Sky Blue Size S**Dog Friendly Co**$37.36**4.0★416 rev](https://www.amazon.com/dp/B0CTL2LRD7) [3**SlowTon No Pull Dog Harness - Heavy Duty Dog Harness and Leash Set for Medium Large Dogs Reflective Tactical Harness with Soft Padded and Front Clip for Easy Walk and Training (Black L)**SlowTon**$21.43**4.1★894 rev](https://www.amazon.com/dp/B0DGXJWK9J) [4**Annchwool No Pull Dog Harness with Soft Padded Handle Reflective Strip Escape Proof and Quick Fit to Adjust Dog Harness Easy for Training Walking for Small & Medium and Large Dogs(Brown L)**Annchwool**$18.05**4.4★5,896 rev](https://www.amazon.com/dp/B09Y113PZK) [5**Dog Friendly Co. Dog Harness | Chafe Resistant Webbing Adjustable Neck & Chest and Heavy Duty D-Ring | Sturdy Comfortable Easy to Use | Sky Blue Size M**Dog Friendly Co**$37.41**4.0★416 rev](https://www.amazon.com/dp/B0CTL2C89Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**indink Personalized No Pull Dog Harness with Custom Name Patch**indink**$28.32**26 rev3mo ago](https://www.amazon.com/dp/B0GX61RTKT) [**Lukovee No Pull Dog Harness and Leash Set - Adjustable Soft Padded Vest with Front Clip for Easy Control Reflective Durable Harness for Safe Daily Training Walking for Medium Large Dogs (L Green)**Lukovee**$19.66**362 rev1y ago](https://www.amazon.com/dp/B0F1TJ52RY) [**Forestpaw No Pull Dog Harness with Large Handle Slip on Reflective Vest with Quick Release Buckle Comfortable Flannel Lining for Medium Dogs Walking Training (Includes 3 Patches) Brown M**Forestpaw**$22.39**365 rev1y ago](https://www.amazon.com/dp/B0DXNTMG9L) [**DNALLRINO Tactical Dog Harness for Medium and Large Breeds Air Dog Vest No Pull with Reflective Do Not Pet Patches Breathable Dog Molle Vests for Training Walking Hunting Brown**Dnallrino**$26.73**143 rev1y ago](https://www.amazon.com/dp/B0DSW6S1CH) [**SlowTon No Pull Dog Harness - Heavy Duty Dog Harness and Leash Set for Medium Large Dogs Reflective Tactical Harness with Soft Padded and Front Clip for Easy Walk and Training (Black L)**SlowTon**$21.43**894 rev1y ago](https://www.amazon.com/dp/B0DGXJWK9J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**indink Personalized No Pull Dog Harness with Custom Name Patch**indink**$28.32**3.8★**▲ 114%**](https://www.amazon.com/dp/B0GX61RTKT) [**Dog Friendly Co. Dog Harness | Chafe Resistant Webbing Adjustable Neck & Chest and Heavy Duty D-Ring | Sturdy Comfortable Easy to Use | Pink Size L**Dog Friendly Co**$40.53**4.0★**▲ 111%**](https://www.amazon.com/dp/B0CTL2H26P) [**Dog Friendly Co. Dog Harness | Chafe Resistant Webbing Adjustable Neck & Chest and Heavy Duty D-Ring | Sturdy Comfortable Easy to Use | Sky Blue Size M**Dog Friendly Co**$37.41**4.0★**▲ 108%**](https://www.amazon.com/dp/B0CTL2C89Q) [**Dog Friendly Co. Bungee Dog Leash | Strain Free & Shock Resistant for Control | Neoprene Padded Handle Heavy-Duty Carabiner Clip and D-Ring | Neon Green Size Regular**Dog Friendly Co**$41.38**4.4★**▲ 99%**](https://www.amazon.com/dp/B0CTLPGNST) [**Annchwool No Pull Dog Harness with Soft Padded Handle Reflective Strip Escape Proof and Quick Fit to Adjust Dog Harness Easy for Training Walking for Small & Medium and Large Dogs(Brown L)**Annchwool**$18.05**4.4★**▲ 66%**](https://www.amazon.com/dp/B09Y113PZK)
**~~View all trending →~~**
## **What buyers say about do not pet patch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“The length of the leash is perfect”*
**Quality-Overall**18%
*“the quality is firm”*
**Ease Of Use**10%
*“Ease of use”*
**Value For Money**6%
*“Excellent value”*
**Strength**6%
*“Very strong and sturdy harness”*
**Comfort-Overall**5%
*“Comfy and sturdy”*
**Pet Friendly**5%
*“Our dog loves it”*
**Advertised Vs Actual Product**4%
*“Exactly as described”*
**Durability**4%
*“The material feels durable”*
**Adjustability/Rotatability/Reclining**3%
*“Very adjustable”*
### **What buyers complain about **
**Size-Overall**24%
*“Runs small”*
**Durability**10%
*“Falling apart”*
**Functionality-Overall**7%
*“Does NOT work”*
**Quality-Overall**6%
*“Not well made”*
**Ease Of Use**5%
*“he was hard to control”*
**Strength**4%
*“Flimsy product”*
**Grip**3%
*“Its no-pull up to a certain point”*
**Escape Proof**3%
*“the dog pulled out of it easily”*
**Ease Of Chewing/Swallowing**2%
*“It not good for a dog that like to chew things up”*
**Advertised Vs Actual Product**2%
*“very small Picture is very different then what was sent”*
### **Top return reasons **
**Size-Overall**86%
**Advertised Vs Actual Product**4%
**Escape Proof**2%
**Functionality-Overall**2%
**Weight Heavy**1%
**Value For Money**1%
**Defective Material/Parts**1%
**Material Quality**1%
**Product Condition**1%
**Color**1%
## **Common questions**
- **Is do not pet patch profitable to sell on Amazon United States?**
- The niche generates $104K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +64.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the do not pet patch niche?**
- 9 brands and 13 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in do not pet patch?**
- Top complaints mined from reviews: Size-Overall, Durability, Functionality-Overall. The return rate is 6.4% — above our launch gate.
- **When does demand for do not pet patch peak?**
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the do not pet patch niche?**
- Listings span $11.91–$41.38; the average listing price is $30.56 (sweet spot $15–$100). The average incumbent carries 10,121 reviews — the moat a new listing must climb.
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