---
title: "Search terms — dm-01 - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dm-01/search-terms"
last_updated: "2026-07-21T20:33:18.030Z"
locale: en
meta:
  description: "Niche score 57/100 · $31K/yr market · 11K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $31K/yr market · 11K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — dm-01 - Flapen"
---

# **dm-01**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 8Growth 66Conversion 81Competition 15Returns 100Price range 95Avg price 95Brand share 31Review moat 71Quality gap 95

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Incredible****$33.01**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$22.60–$35.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****660.7**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+46.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****82%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$31K**

$31K/yr · 11K searches