---
title: "Trend — discus fish food - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/discus-fish-food/trend"
last_updated: "2026-07-21T21:44:04.823Z"
locale: en
meta:
  description: "Niche score 45/100 · $128K/yr market · 59K searches/yr · $20.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · $128K/yr market · 59K searches/yr · $20.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — discus fish food - Flapen"
---

# **discus fish food**

**Skip it**

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 29Growth 19Conversion 89Competition 24Returns 100Price range 83Avg price 89Brand share 12Review moat 56Quality gap 23

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****10.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$20.63**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.83–$67.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,240.44**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$128K**

$128K/yr · 59K searches

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-11.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand