---
title: "Search terms — diagel - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/diagel/search-terms"
last_updated: "2026-07-21T21:58:40.440Z"
locale: en
meta:
  description: "Niche score 51/100 · $180K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $180K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — diagel - Flapen"
---

# **diagel**

**Worth a look**

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 36Growth 50Conversion 97Competition 13Returns 100Price range 95Avg price 95Brand share 0Review moat 87Quality gap 27

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****14.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$29.22**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$15.49–$49.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****254.8**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+20.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$180K**

$180K/yr · 41K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****85%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand