---
title: "Diagel — $180K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/diagel"
last_updated: "2026-07-21T17:29:25.943Z"
locale: en
meta:
description: "Niche score 51/100 · $180K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $180K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Diagel — $180K/yr Amazon US Niche (2026) - Flapen"
---
# **diagel**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 36Growth 50Conversion 97Competition 13Returns 100Price range 95Avg price 95Brand share 0Review moat 87Quality gap 27
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****14.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$29.22**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.49–$49.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****254.8**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+20.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$180K**
$180K/yr · 41K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, diagel is a $180K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **diagel market data**
- **Units sold / yr**
- **6K–8K**
- avg 750–1,000/product
- **Revenue / yr**
- **$175K–$234K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **14.9%**
- **Avg BSR**
- **#223**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **86 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Van Beek-Natural Science37% - Van Beek31% - DiaGel26% - FLORA-PECTIN6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +20.8% search growth over the last 90 days.
1K600Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/diagel/trend)
## **Top diagel search terms**
- **diagel for dogs**26K/yr+24.3%11.9% conv. - **diagel**13K/yr+23.7%12.1% conv. - **diagel for small dogs**3K/yr-24.4%19.2% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/diagel/search-terms)
## **Top diagel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$18K20%$36K30%$54K40%$72K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DiaGel for Medium Dogs (31-60 lbs.) - Orally Administered Gel for Occasional Loose Stools and Digestive Upset - Natural Pet Products - Van Beek Natural Science**Van Beek-Natural Science**$28.08**4.7★60 rev](https://www.amazon.com/dp/B09B276XPY) [2**Diagel for Dogs (1mL)**Van Beek**$25.03**4.7★393 rev](https://www.amazon.com/dp/B00061MQSW) [3**DiaGel Diarrhea Control Gel for Dogs (Large) 5 mL Syringe 2 Pack**DiaGel**$49.37**4.8★133 rev](https://www.amazon.com/dp/B077P2N1DL) [4**DiaGel Diarrhea Control Gel for Small Sized Dogs 1-30 Pounds 1 mL Syringes 2 Pack**DiaGel**$44.84**4.7★126 rev](https://www.amazon.com/dp/B077SNLG8N) [5**DiaGel for Small Dogs (1-30 lbs.) - Orally Administered Gel for Occasional Loose Stools and Digestive Upset - Natural Pet Products - Van Beek Natural Science**Van Beek-Natural Science**$25.42**4.9★21 rev](https://www.amazon.com/dp/B09B25YRZH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oral Paste for Dogs & Cats Fast Diarrhea Relief & Firm Stool Support Helps Upset Stomach Reduces Occasional Loose Stool Balances Gut pH & Supports Normal Digestion (30 CC Tasty Chicken Flavor)**FLORA-PECTIN**$20.69**464 rev1y ago](https://www.amazon.com/dp/B0DC1K9DYZ) [**FLORA-PECTIN Oral Paste for Dogs & Cats-Helps Reduce Occasional Loose Stool & Diarrhea Balance Gut pH Support Normal Digestion & Intestinal Flora-Fast Acting (15 CC - Tasty Chicken Flavor)**FLORA-PECTIN**$15.49**742 rev1y ago](https://www.amazon.com/dp/B0DBXXXM94) [**DiaGel for Medium Dogs (31-60 lbs.) - Orally Administered Gel for Occasional Loose Stools and Digestive Upset - Natural Pet Products - Van Beek Natural Science**Van Beek-Natural Science**$28.08**60 rev4y ago](https://www.amazon.com/dp/B09B276XPY) [**DiaGel for Small Dogs (1-30 lbs.) - Orally Administered Gel for Occasional Loose Stools and Digestive Upset - Natural Pet Products - Van Beek Natural Science**Van Beek-Natural Science**$25.42**21 rev4y ago](https://www.amazon.com/dp/B09B25YRZH) [**DiaGel for Large Dogs (61+ lbs.) - Orally Administered Gel for Occasional Loose Stools and Digestive Upset - Natural Pet Products - Van Beek Natural Science**Van Beek-Natural Science**$30.30**30 rev4y ago](https://www.amazon.com/dp/B09B25SG6J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oral Paste for Dogs & Cats Fast Diarrhea Relief & Firm Stool Support Helps Upset Stomach Reduces Occasional Loose Stool Balances Gut pH & Supports Normal Digestion (30 CC Tasty Chicken Flavor)**FLORA-PECTIN**$20.69**4.5★**▲ 128%**](https://www.amazon.com/dp/B0DC1K9DYZ) [**DiaGel for Large Dogs (61+ lbs.) - Orally Administered Gel for Occasional Loose Stools and Digestive Upset - Natural Pet Products - Van Beek Natural Science**Van Beek-Natural Science**$30.30**4.0★**▲ 126%**](https://www.amazon.com/dp/B09B25SG6J) [**DiaGel for Small Dogs (1-30 lbs.) - Orally Administered Gel for Occasional Loose Stools and Digestive Upset - Natural Pet Products - Van Beek Natural Science**Van Beek-Natural Science**$25.42**4.9★**▲ 125%**](https://www.amazon.com/dp/B09B25YRZH) [**DiaGel for Medium Dogs (31-60 lbs.) - Orally Administered Gel for Occasional Loose Stools and Digestive Upset - Natural Pet Products - Van Beek Natural Science**Van Beek-Natural Science**$28.08**4.7★**▲ 45%**](https://www.amazon.com/dp/B09B276XPY) [**DiaGel Diarrhea Control Gel for Small Sized Dogs 1-30 Pounds 1 mL Syringes 2 Pack**DiaGel**$44.84**4.7★**▲ 21%**](https://www.amazon.com/dp/B077SNLG8N)
**~~View all trending →~~**
## **What buyers say about diagel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Excellent product”*
**Ease Of Use**14%
*“Such a handy thing to have”*
**Pet Friendly**8%
*“My dog loves this”*
**Flavor**7%
*“Dog loved the flavor”*
**Advertised Vs Actual Product**6%
*“Just as advertised”*
**Taste-Overall**6%
*“It is suitable for dogs and digestible and easy to apply and they seem to like the taste”*
**Value For Money**6%
*“Its an affordable option”*
**Ease Of Chewing/Swallowing**5%
*“Easy on the stomache”*
**Soothing/Teething**5%
*“Helped my dogs with discomfort from upset tummies”*
**Time Taken**5%
*“Works fast”*
### **What buyers complain about **
**Indigestion**25%
*“Cat vomit and diarrhea”*
**Functionality-Overall**14%
*“Doesnt work”*
**Smell**11%
*“it doesnt smell like chicken so much”*
**Value For Money**7%
*“a lot cheaper than the vet when we saw this I ordered”*
**Taste-Overall**6%
*“My dog didnt like the taste”*
**Quality-Overall**5%
*“Quality control is terrible”*
**Ease Of Use**5%
*“Difficult to Use”*
**Ease Of Chewing/Swallowing**3%
*“Went to Chewy”*
**Size-Overall**3%
*“I can right away report this product is smaller than the proviable product”*
**Thickness**3%
*“Cat doesn't seem to like it too thick”*
### **Top return reasons **
**Defective Material/Parts**25%
**Leak-Proof**25%
**Escape Proof**13%
**Value For Money**13%
**Functionality-Overall**13%
**Instructions/User Manual/Troubleshooting**13%
## **Common questions**
- **Is diagel profitable to sell on Amazon United States?**
- The niche generates $180K/yr across 10 tracked products. 90-day search growth is +20.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the diagel niche?**
- 4 brands and 21 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in diagel?**
- Top complaints mined from reviews: Indigestion, Functionality-Overall, Smell. The return rate is 0.1%.
- **When does demand for diagel peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the diagel niche?**
- Listings span $15.49–$49.37; the average listing price is $29.22 (sweet spot $15–$100). The average incumbent carries 255 reviews — the moat a new listing must climb.
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