---
title: "Trend — deshedding dog shampoo - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/deshedding-dog-shampoo/trend"
last_updated: "2026-07-21T22:28:44.312Z"
locale: en
meta:
  description: "Niche score 59/100 · $1.2M/yr market · 554K searches/yr · $19.84 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $1.2M/yr market · 554K searches/yr · $19.84 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — deshedding dog shampoo - Flapen"
---

# **deshedding dog shampoo**

**Launch it**

A $1.2M/yr market growing +34.8% this quarter with returns at 0.6% — clears our launch bar.

Market size 81Growth 59Conversion 91Competition 23Returns 97Price range 84Avg price 87Brand share 26Review moat 23Quality gap 28

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.1%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$19.84**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.81–$59.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.2M**

$1.2M/yr · 554K searches

**Growth**

**Good****+34.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****7,794.92**

avg incumbent reviews — the moat a new listing must climb