---
title: "Dentastix — $500K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dentastix"
last_updated: "2026-07-21T16:05:08.646Z"
locale: en
meta:
description: "Niche score 45/100 · $500K/yr market · 123K searches/yr · $16.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $500K/yr market · 123K searches/yr · $16.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dentastix — $500K/yr Amazon US Niche (2026) - Flapen"
---
# **dentastix**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 60Growth 24Conversion 100Competition 16Returns 100Price range 76Avg price 79Brand share 0Review moat 21Quality gap 15
**Conversion**
**Incredible****24.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****$16.51**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.53–$39.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$500K**
$500K/yr · 123K searches
**Growth**
**Bad****-2.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****11,961.33**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dentastix is a $500K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Sep–Oct–Dec. Verdict: Skip it — 45/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dentastix market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$413K–$495K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **24.6%**
- **Avg BSR**
- **#82**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**52**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Pedigree98% - Dentalife2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -2.2% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/dentastix/trend)
## **Top dentastix search terms**
- **dentastix large dog**73K/yr-0.4%20.1% conv. - **dentastix medium dog**25K/yr-9.5%13.4% conv. - **denta stix large dog**9K/yr+8.1%19.5% conv. - **denta stix**8K/yr+15.3%12.2% conv. - **dentisticks for dogs large**6K/yr-27.6%17.3% conv. - **dentisticks for dogs medium**2K/yr-21.2%13.5% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/dentastix/search-terms)
## **Top dentastix products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$50K20%$100K30%$150K40%$200K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pedigree Dentastix Large Dog Treats Original Beef & Fresh 2.73 lb. Variety Pack (51 Treats Total)**Pedigree**$21.29**4.8★22,117 rev](https://www.amazon.com/dp/B00CU2CMOI) [2**Pedigree Dentastix Dog Dental Treats Large Breed Dog Treats Fresh Flavor 1.87 lb. Bag (36 Treats Total)**Pedigree**$15.06**4.8★22,020 rev](https://www.amazon.com/dp/B07NJLMDNQ) [3**Pedigree Dentastix Dog Dental Treats Large Breed Dog Treats Bacon Flavor 2.08 lb. Bag (40 Treats Total)**Pedigree**$15.26**4.7★4,374 rev](https://www.amazon.com/dp/B08QXZDFB2) [4**Pedigree Dentastix Small & Medium Breed Dog Treats Original with Real Chicken Dog Dental Treats 21.1 oz. Bag (45 Treats Total)**Pedigree**$16.25**4.7★8,420 rev](https://www.amazon.com/dp/B01BSXELX4) [5**Pedigree Dentastix Dog Dental Treats Large Breed Dog Treats Beef Flavor 2.08 lb. Bag (40 Treats Total)**Pedigree**$15.55**4.8★7,977 rev](https://www.amazon.com/dp/B00I9N3AXO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pedigree Dentastix Dog Dental Treats Large Breed Dog Treats Bacon Flavor 2.08 lb. Bag (40 Treats Total)**Pedigree**$15.26**4,374 rev6y ago](https://www.amazon.com/dp/B08QXZDFB2) [**Pedigree Dentastix 65 Piece Variety Pack 3.5 Pound**Pedigree**$39.45**4,797 rev7y ago](https://www.amazon.com/dp/B07NGZHSXK) [**Pedigree Dentastix Dog Dental Treats Dual Flavor Large Breed Dog Treats Bacon & Chicken Flavor 1.47 lb. Bag (32 Treats Total)**Pedigree**$14.13**3,948 rev7y ago](https://www.amazon.com/dp/B07MWSTLY6) [**Pedigree Dentastix Dog Dental Treats Large Breed Dog Treats Fresh Flavor 1.87 lb. Bag (36 Treats Total)**Pedigree**$15.06**22,020 rev9y ago](https://www.amazon.com/dp/B07NJLMDNQ) [**Pedigree Dentastix Dental Chews for Dogs Small and Toy Breed Dog Treats Fresh Flavor 1.54 lb. Bag (102 Treats Total)**Pedigree**$15.77**16,968 rev9y ago](https://www.amazon.com/dp/B01MRXAYR5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pedigree Dentastix Dog Dental Treats Large Breed Dog Treats Bacon Flavor 2.08 lb. Bag (40 Treats Total)**Pedigree**$15.26**4.7★**▲ 75%**](https://www.amazon.com/dp/B08QXZDFB2) [**Pedigree Dentastix Small & Medium Breed Dog Treats Original with Real Chicken Dog Dental Treats 13.9 oz. Bag (25 Treats Total)**Pedigree**$8.29**4.7★**▲ 13%**](https://www.amazon.com/dp/B0040V20X0) [**Pedigree Dentastix Large Dog Treats Original Flavor with Real Chicken 2.08 lb. Bag (40 Treats Total)**Pedigree**$15.45**4.8★**▲ 11%**](https://www.amazon.com/dp/B00I9N3AZ2) [**Pedigree Dentastix Large Dog Treats Original Beef & Fresh 2.73 lb. Variety Pack (51 Treats Total)**Pedigree**$21.29**4.8★**— 3%**](https://www.amazon.com/dp/B00CU2CMOI) [**Pedigree Dentastix Dog Dental Treats Large Breed Dog Treats Beef Flavor 2.08 lb. Bag (40 Treats Total)**Pedigree**$15.55**4.8★**— 1%**](https://www.amazon.com/dp/B00I9N3AXO)
**~~View all trending →~~**
## **What buyers say about dentastix**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**38%
*“good for my dog”*
**Value For Money**12%
*“Good value for price”*
**Breathability**8%
*“keeps breath fresh”*
**Quality-Overall**6%
*“No complaints”*
**Taste-Overall**6%
*“Taste good”*
**Ease Of Chewing/Swallowing**4%
*“Good Chews”*
**Flavor**4%
*“no artificial flavors or colors”*
**Soothing/Teething**4%
*“Good for dogs teeth”*
**Smell**2%
*“good breath smelling good”*
**Ease Of Cleaning**2%
*“Keep em clean”*
### **What buyers complain about **
**Indigestion**9%
*“Diarrhea”*
**Smell**8%
*“It has a chemical smell”*
**Value For Money**7%
*“Theyre expensive,”*
**Ingredients-Overall**6%
*“I know they're not the best ingredients”*
**Ease Of Chewing/Swallowing**6%
*“Not for the Super chewer”*
**Allergies**5%
*“Only draw back is she's allergic to them”*
**Size-Overall**5%
*“Long”*
**Durability**5%
*“Easy to break in half”*
**Quality-Overall**4%
*“Bad bag”*
**Stale/Rotten/Spoiled**4%
*“This package we received are stale”*
### **Top return reasons **
**Size-Overall**60%
**Ease Of Chewing/Swallowing**7%
**Ingredients-Overall**6%
**Functionality-Overall**6%
**Smell**6%
**Stale/Rotten/Spoiled**5%
**Advertised Vs Actual Product**3%
**Escape Proof**2%
**Indigestion**2%
**Durability**2%
## **Common questions**
- **Is dentastix profitable to sell on Amazon United States?**
- The niche generates $500K/yr across 12 tracked products. 90-day search growth is -2.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the dentastix niche?**
- 2 brands and 52 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dentastix?**
- Top complaints mined from reviews: Indigestion, Smell, Value For Money. The return rate is 0.0%.
- **When does demand for dentastix peak?**
- Demand peaks in Jan–Sep–Oct–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the dentastix niche?**
- Listings span $7.53–$39.45; the average listing price is $16.51 (sweet spot $15–$100). The average incumbent carries 11,961 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 73 [**phosphate test kit**](https://flapen.com/research/us/pet-supplies/phosphate-test-kit)$194K/yr+152.5%**Worth a look**- 73 [**flea repellent for dogs**](https://flapen.com/research/us/pet-supplies/flea-repellent-for-dogs)$1.7M/yr+136.7%**Launch it**- 73 [**kitten bottles for nursing**](https://flapen.com/research/us/pet-supplies/kitten-bottles-for-nursing)$457K/yr+166.2%**Worth a look**- 73 [**dog stake**](https://flapen.com/research/us/pet-supplies/dog-stake)$573K/yr+55.9%**Worth a look**- 73 [**bully sticks**](https://flapen.com/research/us/pet-supplies/bully-sticks)$12.4M/yr-6.9%**Worth a look**- 73 [**pet oral tartar remover spray**](https://flapen.com/research/us/pet-supplies/pet-oral-tartar-remover-spray)$100K/yr>1,000%**Worth a look**[**All Pet Supplies niches **](https://flapen.com/research/us/pet-supplies)