---
title: "Search terms — dentastix small dog - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dentastix-small-dog/search-terms"
last_updated: "2026-07-21T23:13:02.316Z"
locale: en
meta:
  description: "Niche score 42/100 · $66K/yr market · 55K searches/yr · $10.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · $66K/yr market · 55K searches/yr · $10.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — dentastix small dog - Flapen"
---

# **dentastix small dog**

**Skip it**

Soft demand (-21.1% this quarter) — this niche doesn't clear our bar today.

Market size 17Growth 14Conversion 91Competition 37Returns 99Price range 49Avg price 41Brand share 25Review moat 16Quality gap 53

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$5.03–$24.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.95**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****$66K**

$66K/yr · 55K searches

**Review moat**

**Bad****19,651.18**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-21.1%**

90-day search growth — must beat 0% to launch