---
title: "Dematting Comb for Dogs — $590K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dematting-comb-for-dogs"
last_updated: "2026-07-21T12:14:13.426Z"
locale: en
meta:
description: "Niche score 60/100 · $590K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $590K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dematting Comb for Dogs — $590K/yr Amazon US Niche (2026) - Flapen"
---
# **dematting comb for dogs**
**Worth a look**
Shows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 64Growth 53Conversion 80Competition 39Returns 86Price range 77Avg price 74Brand share 62Review moat 22Quality gap 57
**Returns**
**Great****1.5%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$9.01–$35.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.86**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$590K**
$590K/yr · 483K searches
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+24.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****9,404**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, dematting comb for dogs is a $590K/yr Amazon United States market (483K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dematting comb for dogs market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$594K–$743K**
- units × avg price
- **Launch success**
- **—**
- 3 of 3 new (360d)
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**28%**
- Docrok22% - Maxpower Planet19% - POODLIE13% - Freshly Bailey8% - Pat Your Pet6% - Skip the Groomer5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +24.3% search growth over the last 90 days.
15K10KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/dematting-comb-for-dogs/trend)
## **Top dematting comb for dogs search terms**
- **dematting comb for dogs**133K/yr+13.2%7.2% conv. - **dematting comb for cats**60K/yr+49.9%7.8% conv. - **dematting tool for dogs**48K/yr+8.1%6.5% conv. - **cat dematting tool**31K/yr+20.1%7.8% conv. - **dog dematting tools**29K/yr+7.7%5.9% conv. - **dematting brush for dogs**20K/yr+42.6%5.5% conv. - **dematting comb**22K/yr+27.5%4.5% conv. - **cat brush for matted fur**19K/yr+50.0%5.4% conv. - **dematting rake for dogs**13K/yr+31.9%4.8% conv. - **severe matted dog hair removal**5K/yr+251.9%2.5% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/dematting-comb-for-dogs/search-terms)
## **Top dematting comb for dogs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$59K20%$118K30%$177K40%$236K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Docrok Pet Grooming Combo - Blue Deshedding Brush with Metal Comb for Detangling and Dematting Long Matted Fur on Cats and Dogs**Docrok**$15.74**4.6★11,251 rev](https://www.amazon.com/dp/B0BZZC5PMF) [2**Maxpower Planet Original Pet Grooming Rake - Double-Sided Deshedding Dematting Tool Undercoat Rake for Dogs & Cats Extra-Wide Dog Grooming Brush & Deshedder Comb for Long Hair Reduces Shedding 95%**Maxpower Planet**$11.58**4.6★58,052 rev](https://www.amazon.com/dp/B07P2N8HQH) [3**Poodle Dematting Fur Rake Comb Brush for Dogs and Cats - Long 2.5 Steel Safety Blades Metal Comb for Detangling Matted or Knotted Undercoat Hair**POODLIE**$13.11**4.6★13,323 rev](https://www.amazon.com/dp/B0731NJKCG) [4**Pat Your Pet Deshedding Dog Brush For Shedding Cat Brushes For Indoor Cats Double-Sided Cat Brush Deshedding & Grooming Tool For Long Haired And Short Haired Dogs Skin-Friendly**Pat Your Pet**$13.14**4.6★42,449 rev](https://www.amazon.com/dp/B0FK71C59Y) [5**Emergency Dematter Cream for Dogs Dematting Cream for Goldendoodles Poodles & Doodles Helps Remove Tight Mats & Tangles Apply Wait Brush Technique At-Home Grooming 8 oz**Skip the Groomer**$22.48**4.0★184 rev](https://www.amazon.com/dp/B0FQL56V99)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dematting Comb for Dogs and Cats Undercoat Rake Pet Brush for Long Hair Deshedding Dog Brush Removes Tangles Knots and Loose Fur Grooming Tool for Thick Coats (Blue L)**ROVIA**$9.77**123 rev2mo ago](https://www.amazon.com/dp/B0GZ3BM2GM) [**Emergency Dematter Cream for Dogs Dematting Cream for Goldendoodles Poodles & Doodles Helps Remove Tight Mats & Tangles Apply Wait Brush Technique At-Home Grooming 8 oz**Skip the Groomer**$22.48**184 rev10mo ago](https://www.amazon.com/dp/B0FQL56V99) [**Pat Your Pet Deshedding Dog Brush For Shedding Cat Brushes For Indoor Cats Double-Sided Cat Brush Deshedding & Grooming Tool For Long Haired And Short Haired Dogs Skin-Friendly**Pat Your Pet**$13.14**42,449 rev11mo ago](https://www.amazon.com/dp/B0FK71C59Y) [**PETHROOM Easy Tangle Cutter for Dogs & Cats | Professional Dematting Tool with Steel Blade | Cat Matted Fur Remover | Safe & Gentle Pet Grooming Comb for Long & Medium Coats**PETHROOM**$11.23**526 rev1y ago](https://www.amazon.com/dp/B0F1F3ZM2W) [**Dematting Comb for Dogs - Dematting Tool for Grooming Dog Matting - Serrated Matted Hair Removal Brush - Easily Remove Knots Mats and Tangles - Designed for Wavy & Curly Coats - Freshly Bailey**Freshly Bailey**$14.89**342 rev1y ago](https://www.amazon.com/dp/B0DWTTS8ZK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dematting Comb for Dogs and Cats Undercoat Rake Pet Brush for Long Hair Deshedding Dog Brush Removes Tangles Knots and Loose Fur Grooming Tool for Thick Coats (Blue L)**ROVIA**$9.77**4.2★**▲ 238%**](https://www.amazon.com/dp/B0GZ3BM2GM) [**Pat Your Pet Deshedding Dog Brush For Shedding Cat Brushes For Indoor Cats Double-Sided Cat Brush Deshedding & Grooming Tool For Long Haired And Short Haired Dogs Skin-Friendly**Pat Your Pet**$13.14**4.6★**▲ 190%**](https://www.amazon.com/dp/B0FK71C59Y) [**7 Pack Pets Grooming Brush Comb Kit Double-Side Deshedding Dematting Dog Brush Undercoat Rake for Dogs & Cats with Metal Comb Flea Comb Open Knot Comb Fine-Teeth Comb Tear Stain Remover Comb**GUBCUB**$11.95**4.3★**▲ 140%**](https://www.amazon.com/dp/B0DQ3BS579) [![Pet Dematting Comb for Dogs and Cats with Wood Handle Deshedding Undercoat Rake with Stainless Steel Blades Pet Comb for Detangling Thinning and Shedding All Hair Types [We Love Doodles]](https://m.media-amazon.com/images/I/51QXyw3nKhL.jpg)**Pet Dematting Comb for Dogs and Cats with Wood Handle Deshedding Undercoat Rake with Stainless Steel Blades Pet Comb for Detangling Thinning and Shedding All Hair Types \[We Love Doodles\]**We Love Doodles**$14.16**4.4★**▲ 131%**](https://www.amazon.com/dp/B0BL431BDR) [**Emergency Dematter Cream for Dogs Dematting Cream for Goldendoodles Poodles & Doodles Helps Remove Tight Mats & Tangles Apply Wait Brush Technique At-Home Grooming 8 oz**Skip the Groomer**$22.48**4.0★**▲ 51%**](https://www.amazon.com/dp/B0FQL56V99)
**~~View all trending →~~**
## **What buyers say about dematting comb for dogs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Removal**37%
*“Great for grooming”*
**Quality-Overall**12%
*“The product appears to be of good quality and performs as described”*
**Advertised Vs Actual Product**8%
*“As expected”*
**Ease Of Use**8%
*“Easy to hold”*
**Pet Friendly**8%
*“Dog Approved”*
**Value For Money**7%
*“Best money spent”*
**Ease Of Cleaning**4%
*“This cleans up perfectly”*
**Soft Feel**3%
*“Very gentle”*
**Strength**2%
*“It's very sturdy”*
**Comfort-Overall**1%
*“Comfortable to use”*
### **What buyers complain about **
**Functionality-Overall**25%
*“Poor Performance”*
**Advertised Vs Actual Product**14%
*“False advertisement”*
**Ease Of Use**8%
*“Difficult to use”*
**Value For Money**7%
*“It was a waste of money”*
**Sharpness**7%
*“Not as sharp as I would have liked”*
**Quality-Overall**4%
*“Poor Quality”*
**Size-Overall**3%
*“Too small”*
**Thickness**3%
*“Its just really thick”*
**Durability**2%
*“Broke during first use”*
**Hair Removal**2%
*“Ineffective at getting through dogs coat”*
### **Top return reasons **
**Functionality-Overall**37%
**Advertised Vs Actual Product**20%
**Size-Overall**14%
**Sharpness**5%
**Hair Removal**5%
**Compatibility-Overall**4%
**Value For Money**3%
**Defective Material/Parts**3%
**Hard Feel**2%
**Ease Of Use**1%
## **Common questions**
- **Is dematting comb for dogs profitable to sell on Amazon United States?**
- The niche generates $590K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +24.3%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the dematting comb for dogs niche?**
- 18 brands and 32 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in dematting comb for dogs?**
- Top complaints mined from reviews: Functionality-Overall, Advertised Vs Actual Product, Ease Of Use. The return rate is 1.5%.
- **When does demand for dematting comb for dogs peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the dematting comb for dogs niche?**
- Listings span $9.01–$35.70; the average listing price is $14.86 (sweet spot $15–$100). The average incumbent carries 9,404 reviews — the moat a new listing must climb.
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