---
title: "Trend — daphnia - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/daphnia/trend"
last_updated: "2026-07-21T21:25:16.918Z"
locale: en
meta:
  description: "Niche score 59/100 · $97K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $97K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — daphnia - Flapen"
---

# **daphnia**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 24Growth 30Conversion 62Competition 55Returns 100Price range 62Avg price 80Brand share 61Review moat 82Quality gap 88

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****357.46**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$16.90**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$4.98–$31.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+3.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$97K**

$97K/yr · 106K searches