---
title: "Crickets — $463K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/crickets"
last_updated: "2026-07-21T15:51:46.817Z"
locale: en
meta:
description: "Niche score 61/100 · $463K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $463K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Crickets — $463K/yr Amazon US Niche (2026) - Flapen"
---
# **crickets**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 58Growth 36Conversion 54Competition 60Returns 99Price range 60Avg price 90Brand share 27Review moat 52Quality gap 96
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$21.01**
avg listing price — sweet spot $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$2.48–$33.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$463K**
$463K/yr · 495K searches
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,438.69**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+9.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United States niche tracking, crickets is a $463K/yr Amazon United States market (495K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May. Verdict: Worth a look — 61/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crickets market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$420K–$525K**
- units × avg price
- **Launch success**
- **—**
- 0 of 1 new (360d)
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#196**
- **Page quality**
- **0%**
- **Prime**
- **31%**
- **Sponsored**
- **45%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 89%
**Open market**
**6%**
- Josh's Frogs40% - Fluker's20% - NutriCricket14% - BASSETT'S CRICKET RANCH9% - JADINGSFARM6% - Generic5% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.2% search growth over the last 90 days.
18K13KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/crickets/trend)
## **Top crickets search terms**
- **live crickets**174K/yr+12.3%2.8% conv. - **crickets**104K/yr+16.0%4.2% conv. - **live crickets for reptiles**80K/yr+11.5%3.4% conv. - **crickets for reptiles**45K/yr+8.2%5.1% conv. - **crickets live**16K/yr+23.9%2.7% conv. - **live cricket**11K/yr-26.9%1.7% conv. - **small crickets live**7K/yr+37.1%3.0% conv. - **feeder crickets live**8K/yr-20.2%1.6% conv. - **live crickets small**8K/yr+1.0%3.3% conv. - **live crickets for bearded dragons**3K/yr+86.7%2.9% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/crickets/search-terms)
## **Top crickets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$23K10%$46K15%$69K20%$93K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 29 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Joshs Frogs 3/4 Banded Feeder Crickets for Pets (500 Count)**Josh's Frogs**$26.57**4.2★2,890 rev](https://www.amazon.com/dp/B01017N5LC) [2**Flukers Gourmet Canned Food for Reptiles Fish Birds and Small Animals Crickets 1.2 oz**Fluker's**$3.83**3.9★2,239 rev](https://www.amazon.com/dp/B000YFGS52) [3**NutriCricket 110 Live Banded Crickets (Small (1/4 - 3/8))**NutriCricket**$17.93**4.2★155 rev](https://www.amazon.com/dp/B09Y7K26DZ) [4**BASSETTS CRICKET RANCH 500 Large (1) Banded Crickets**BASSETT'S CRICKET RANCH**$19.99**2.2★202 rev](https://www.amazon.com/dp/B0719JXKQ8) [5**Joshs Frogs 1 Large Adult Banded Crickets (500 Count)**Josh's Frogs**$28.82**4.2★2,338 rev](https://www.amazon.com/dp/B01017IRBU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JADINGSFARM 2 Pack Canned Crickets for Reptiles - High Protein Natural Pet Food for Turtles Lizards Birds and Small Animals 5.5 oz Total**JADINGSFARM**$16.05**9 rev2mo ago](https://www.amazon.com/dp/B0GS932Q1Y) [**Multi Purpose Insect Habitat for Crickets Dubia Cockroaches breadworms and Silkworms with Ventilation and Breathability**NOMOY**$30.43**123 rev1y ago](https://www.amazon.com/dp/B0F6BKD2PN) [**JADINGSFARM Freeze Dried Crickets 4.5 Oz High Protein Freeze Dried Crickets Food for Reptiles Bearded Dragons Lizards Geckos Birds Fish Hedgehogs Bearded Dragon Food**JADINGSFARM**$18.05**75 rev1y ago](https://www.amazon.com/dp/B0DCG52N26) [**JADINGSFARM 6 Pack Canned Crickets for Reptiles Fish Birds and Small Animals Crickets Healthy High Protein Treat Reptile Bird Fish Food 7.2 Ounces Total**JADINGSFARM**$21.03**27 rev2y ago](https://www.amazon.com/dp/B0D4R7LHL5) [**Flukers Live Crickets 1000 Count Feeder Insects for Reptiles Chickens and Birds Medium (Approx. 1/2)**Fluker's**$26.22**680 rev2y ago](https://www.amazon.com/dp/B0CY6XDFHD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JADINGSFARM 2 Pack Canned Crickets for Reptiles - High Protein Natural Pet Food for Turtles Lizards Birds and Small Animals 5.5 oz Total**JADINGSFARM**$16.05**3.5★**▲ 312%**](https://www.amazon.com/dp/B0GS932Q1Y) [**Flukers Live Crickets 1000 Count Feeder Insects for Reptiles Chickens and Birds Medium (Approx. 1/2)**Fluker's**$26.22**3.9★**▲ 300%**](https://www.amazon.com/dp/B0CY6XDFHD) [**500 Count Live Large Adult Banded Crickets (1) - Gut Loaded**Generic**$22.67**3.7★**▲ 297%**](https://www.amazon.com/dp/B0GDYF65YF) [**Timberline Vita-Bugs 1/4 Live Crickets Count of 250 250 CT**Timberline**$24.18**4.5★**▲ 270%**](https://www.amazon.com/dp/B00DDSH9BE) [**Flukers Live Crickets 500 Count Feeder Insects for Reptiles Chickens and Birds Large (Approx. 3/4)**Fluker's**$21.81**3.9★**▲ 74%**](https://www.amazon.com/dp/B0CY6XFVKT)
**~~View all trending →~~**
## **What buyers say about crickets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good seller, good product”*
**Value For Money**15%
*“Great price”*
**Size-Overall**10%
*“They are sized exactly as promised”*
**Durability**9%
*“A week later and they are still alive and active”*
**Freshness**7%
*“Fresh is best”*
**Advertised Vs Actual Product**7%
*“Making it RIGHT”*
**Ease Of Use**5%
*“Otherwise, it is very convenient and easy to use”*
**Taste-Overall**3%
*“Jerimiah, my bullfrog, loves the taste”*
**Fun/Entertainment Experience**2%
*“the frog is enjoying them”*
**Ease Of Cleaning**2%
*“Easy to clean”*
### **What buyers complain about **
**Size-Overall**28%
*“Sizing isn't correct either”*
**Smell**15%
*“They smelled rotten”*
**Durability**12%
*“easy to break up”*
**Stale/Rotten/Spoiled**10%
*“Not fresh”*
**Value For Money**9%
*“it is too expensive for what you get”*
**Ease Of Use**5%
*“hard to count”*
**Quality-Overall**5%
*“Poor quality control”*
**Ease Of Cleaning**3%
*“However, cleaning the terrarium of dead crickets or leftovers becomes a chore in itself”*
**Charging**1%
*“The cricket delivered were dead I wont be charged for this one right”*
**Weather Proof**1%
*“it was not hot outside or cold outside pretty disappointed”*
### **Top return reasons **
**Size-Overall**50%
**Advertised Vs Actual Product**9%
**Ease Of Use**8%
**Quality-Overall**6%
**Smell**5%
**Ease Of Cleaning**5%
**Functionality-Overall**5%
**Product Condition**3%
**Hard Feel**2%
**Durability**2%
## **Common questions**
- **Is crickets profitable to sell on Amazon United States?**
- The niche generates $463K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.2%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the crickets niche?**
- 9 brands and 23 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in crickets?**
- Top complaints mined from reviews: Size-Overall, Smell, Durability. The return rate is 0.1%.
- **When does demand for crickets peak?**
- Demand peaks in May; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the crickets niche?**
- Listings span $2.48–$33.68; the average listing price is $21.01 (sweet spot $15–$100). The average incumbent carries 1,439 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 73 [**phosphate test kit**](https://flapen.com/research/us/pet-supplies/phosphate-test-kit)$194K/yr+152.5%**Worth a look**- 73 [**flea repellent for dogs**](https://flapen.com/research/us/pet-supplies/flea-repellent-for-dogs)$1.7M/yr+136.7%**Launch it**- 73 [**kitten bottles for nursing**](https://flapen.com/research/us/pet-supplies/kitten-bottles-for-nursing)$457K/yr+166.2%**Worth a look**- 73 [**dog stake**](https://flapen.com/research/us/pet-supplies/dog-stake)$573K/yr+55.9%**Worth a look**- 73 [**bully sticks**](https://flapen.com/research/us/pet-supplies/bully-sticks)$12.4M/yr-6.9%**Worth a look**- 73 [**pet oral tartar remover spray**](https://flapen.com/research/us/pet-supplies/pet-oral-tartar-remover-spray)$100K/yr>1,000%**Worth a look**[**All Pet Supplies niches **](https://flapen.com/research/us/pet-supplies)