---
title: "Crave Cat Food — $367K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/crave-cat-food"
last_updated: "2026-07-21T17:41:04.434Z"
locale: en
meta:
description: "Niche score 58/100 · $367K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $367K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Crave Cat Food — $367K/yr Amazon US Niche (2026) - Flapen"
---
# **crave cat food**
**Worth a look**
Shows searches that convert (21.0% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 54Growth 96Conversion 100Competition 10Returns 100Price range 90Avg price 91Brand share 0Review moat 46Quality gap 32
**Conversion**
**Incredible****21.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Growth**
**Incredible****+143.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$21.35**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.44–$36.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$367K**
$367K/yr · 82K searches
**Review moat**
**Okay****1,894.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, crave cat food is a $367K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 58/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crave cat food market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$267K–$320K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **21.0%**
- **Avg BSR**
- **#209**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **103 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- CRAVE91% - Crave9%
## **Demand & seasonality**
Weekly Amazon search volume, last 95 weeks — +143.9% search growth over the last 90 days.
5K4KSpike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/crave-cat-food/trend)
## **Top crave cat food search terms**
- **crave cat food**65K/yr+116.9%11.9% conv. - **crave cat food dry**12K/yr+392.3%12.2% conv. - **crave dry cat food**4K/yr+143.4%9.8% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/crave-cat-food/search-terms)
## **Top crave cat food products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$37K20%$73K30%$110K40%$147K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CRAVE Grain Free Indoor Adult High Protein Natural Dry Cat Food with Protein from Chicken & Salmon 2 lb. Bag**CRAVE**$13.44**4.6★2,760 rev](https://www.amazon.com/dp/B0713YT2TS) [2**CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Chicken 4 lb. Bag**CRAVE**$20.21**4.6★2,760 rev](https://www.amazon.com/dp/B0716KVGHB) [3**CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Salmon & Ocean Fish 2 lb. Bag**CRAVE**$13.58**4.4★656 rev](https://www.amazon.com/dp/B07194MD3X) [4**CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Chicken 2 lb. Bag**CRAVE**$13.57**4.4★670 rev](https://www.amazon.com/dp/B071DWHS2K) [5**CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Chicken 10 lb. Bag**CRAVE**$35.59**4.6★1,315 rev](https://www.amazon.com/dp/B071HGT9YB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CRAVE Grain Free Indoor Adult High Protein Natural Dry Cat Food with Protein from Chicken & Salmon 2 lb. Bag**CRAVE**$13.44**2,760 rev9y ago](https://www.amazon.com/dp/B0713YT2TS) [**CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Chicken 4 lb. Bag**CRAVE**$20.21**2,760 rev9y ago](https://www.amazon.com/dp/B0716KVGHB) [**CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Salmon & Ocean Fish 2 lb. Bag**CRAVE**$13.58**656 rev9y ago](https://www.amazon.com/dp/B07194MD3X) [**CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Chicken 2 lb. Bag**CRAVE**$13.57**670 rev9y ago](https://www.amazon.com/dp/B071DWHS2K) [**CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Chicken 10 lb. Bag**CRAVE**$35.59**1,315 rev9y ago](https://www.amazon.com/dp/B071HGT9YB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CRAVE Grain Free Indoor Adult High Protein Natural Dry Cat Food with Protein from Chicken & Salmon 2 lb. Bag**CRAVE**$13.44**4.6★**▲ 41%**](https://www.amazon.com/dp/B0713YT2TS) [**CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Salmon & Ocean Fish 2 lb. Bag**CRAVE**$13.58**4.4★**▲ 35%**](https://www.amazon.com/dp/B07194MD3X) [**CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Chicken 2 lb. Bag**CRAVE**$13.57**4.4★**▲ 23%**](https://www.amazon.com/dp/B071DWHS2K) [**CRAVE Grain Free Adult High Protein Natural Dry Cat Food with Protein from Chicken 4 lb. Bag**CRAVE**$20.21**4.6★**▲ 21%**](https://www.amazon.com/dp/B0716KVGHB) [**CRAVE Grain Free Indoor Adult High Protein Natural Dry Cat Food with Protein from Chicken & Salmon 4 lb. Bag**Crave**$20.09**4.6★**▼ 16%**](https://www.amazon.com/dp/B072BJ9VWM)
**~~View all trending →~~**
## **What buyers say about crave cat food**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**41%
*“My Dog Loves It”*
**Taste-Overall**12%
*“Excellent food”*
**Quality-Overall**11%
*“Excellent product”*
**Flavor**6%
*“Best thing is that he loves the flavor”*
**Moist/Dry**6%
*“Best Dry Food EVER”*
**Ingredients-Overall**6%
*“The ingredients are on par or better than brands such as Wellness, Instinct,Merrick etc and my cats really prefer this one”*
**Value For Money**4%
*“inexpensive as you can get”*
**Nutritional Content**3%
*“Has all the nutrients a cat needs”*
**Smell**2%
*“Looks good smells the way it should”*
**Size-Overall**2%
*“size of the pieces is good”*
### **What buyers complain about **
**Value For Money**25%
*“It is a little on the expensive side”*
**Smell**14%
*“they dont like the smell”*
**Weight Heavy**14%
*“its really heavy”*
**Flavor**7%
*“They stopped production for the two flavors early 2026 so I had to switch to another compatible brand”*
**Ease Of Chewing/Swallowing**7%
*“pieces when chewing it”*
**Size-Overall**7%
*“the size is too big”*
**Advertised Vs Actual Product**7%
*“Not the same”*
### **Top return reasons **
**Flavor**50%
**Ease Of Use**50%
## **Common questions**
- **Is crave cat food profitable to sell on Amazon United States?**
- The niche generates $367K/yr across 8 tracked products. 90-day search growth is +143.9%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the crave cat food niche?**
- 2 brands and 57 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in crave cat food?**
- Top complaints mined from reviews: Value For Money, Smell, Weight Heavy. The return rate is 0.0%.
- **When does demand for crave cat food peak?**
- Demand peaks in Apr–May; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the crave cat food niche?**
- Listings span $13.44–$36.67; the average listing price is $21.35 (sweet spot $15–$100). The average incumbent carries 1,895 reviews — the moat a new listing must climb.
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