---
title: "Search terms — costumes for horses to wear - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/costumes-for-horses-to-wear/search-terms"
last_updated: "2026-07-21T20:14:48.428Z"
locale: en
meta:
  description: "Niche score 51/100 · $12K/yr market · 97K searches/yr · $25.00 avg price. A small market ($12K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $12K/yr market · 97K searches/yr · $25.00 avg price. A small market ($12K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — costumes for horses to wear - Flapen"
---

# **costumes for horses to wear**

**Worth a look**

Shows a sweet-spot price point ($25.00 avg), but a small market ($12K/yr) keeps it on the watch list.

Market size 3Growth 75Conversion 6Competition 48Returns 25Price range 81Avg price 95Brand share 67Review moat 92Quality gap 92

**Avg price**

**Incredible****$25.00**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****159.33**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$7.59–$49.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+59.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****6.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$12K**

$12K/yr · 97K searches