---
title: "Collie Ball — $21K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/collie-ball"
last_updated: "2026-08-05T19:12:01.902Z"
locale: en
meta:
description: "Niche score 62/100 · $21K/yr market · 33K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $21K/yr market · 33K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Collie Ball — $21K/yr Amazon US Niche (2026) - Flapen"
---
# **collie ball**
**Worth a look**
Shows beatable incumbent ratings (3.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 5Growth 64Conversion 18Competition 84Returns 83Price range 93Avg price 95Brand share 78Review moat 42Quality gap 100
**Quality gap**
**Incredible****3.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****$45.06**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.93–$79.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Growth**
**Good****+41.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,328.67**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$21K**
$21K/yr · 33K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, collie ball is a $21K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Dec. Verdict: Worth a look — 62/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **collie ball market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$23K–$34K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#493**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **40.7%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**27 **▲rising
**Sellers**
**75**
**Top-5 brand share**
**57%**
Top 20: 95%
**Top-5 click share**
**31%**
Top 20: 64%
**Open market**
**38%**
- Race&Herd18% - Furdo12% - Jolly Pets9% - BabieDtOyG9% - Outdoggy9% - QWV6%
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — +41.8% search growth over the last 90 days.
2K1KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/collie-ball/trend)
## **Top collie ball search terms**
- **collie ball**18K/yr+51.0%1.2% conv. - **collie ball for herding dogs**13K/yr+30.3%1.4% conv. - **collie ball herding ball**1K/yr+98.6%1.1% conv. - **collie ball for dogs**1K/yr+19.6%0.8% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/collie-ball/search-terms)
## **Top collie ball products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6356%$1K9%$2K12%$3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Race&Herd 25 Original XXL Best Herding Ball for Dogs Large - Herding Toys Durable Outdoor Big Dog Herding Ball for Australian Shepherd Corgis Border Collie Ball - Medium to Large Breeds (Ocean)**Race&Herd**$66.86**3.6★2,214 rev](https://www.amazon.com/dp/B09MVY8CY6) [2**Race&Herd 22 Original XXL Herding Ball for Dogs - Herding Toys Giant Dog Ball for Australian Shepherds Border Collies - Durable Dog Outdoor Training Toy for Small & Medium Breeds (Ocean)**Race&Herd**$62.61**3.6★2,214 rev](https://www.amazon.com/dp/B0DPQT7Y2Q) [3**Furdo 25 Herding Ball for Dogs for Australian Shepherd for Cattle for Border Collie for Blue Heelers & Other Medium to Large Dogs Herding Dog Ball Herding Dog Toys Horse Ball - Blue**Furdo**$59.44**2.6★634 rev](https://www.amazon.com/dp/B0D9M115XP) [4**BabieDtOyG Herding Ball**BabieDtOyG**$57.07**1.0★2 rev](https://www.amazon.com/dp/B0H3SRK36H) [5**Jolly Pets Push-n-Play Ball Dog Toy 14 Inches/Extra-Large Purple All Breed Sizes**Jolly Pets**$46.72**4.3★9,764 rev](https://www.amazon.com/dp/B000P71BQU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MOAURCHI Dog Ball Lai Cha Ping**MOAURCHI**$62.95**3 rev1w ago](https://www.amazon.com/dp/B0GYJ6GW7F) [**ALLENIC Herding Ball for Dogs & Horses 18 Inch Heavy Duty 1680D Oxford Cover with Pump Outdoor Dog Herding Ball for Australian Shepherd Border Collie Blue Heeler & Large Dogs (Grey-Green 18)**ALLENIC**$49.88**6 rev1mo ago](https://www.amazon.com/dp/B0GYG8VHVD) [**BabieDtOyG Ball O**BabieDtOyG**$57.01**2 rev1mo ago](https://www.amazon.com/dp/B0H3TXK5DP) [**Dog Ball Toy**Outdoggy**$63.44**20 rev1mo ago](https://www.amazon.com/dp/B0GXXVTP92) [**BabieDtOyG Herding Ball**BabieDtOyG**$57.07**2 rev1mo ago](https://www.amazon.com/dp/B0H3SRK36H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dog Ball Toy Indoor Play**Outdoggy**$45.65**2.0★**▲ 189%**](https://www.amazon.com/dp/B0GZBDMVHS) [**ALLENIC Herding Ball for Dogs & Horses 18 Inch Heavy Duty 1680D Oxford Cover with Pump Outdoor Dog Herding Ball for Australian Shepherd Border Collie Blue Heeler & Large Dogs (Grey-Green 18)**ALLENIC**$49.88**2.0★**▲ 187%**](https://www.amazon.com/dp/B0GYG8VHVD) [**Dog Ball Toy**Outdoggy**$63.44**2.1★**▲ 187%**](https://www.amazon.com/dp/B0GXXVTP92) [**BabieDtOyG Herding Ball for Dogs Dual Layered Herding Dog Ball Set for Australian Shepherd Cattle Collie for Dog Agility Equipment- Free Training Book (Orange 18 inch)**BabieDtOyG**$53.41**4.4★**▲ 186%**](https://www.amazon.com/dp/B0H2D4Y9V9) [**BabieDtOyG Herding Ball**BabieDtOyG**$57.07**1.0★**▲ 186%**](https://www.amazon.com/dp/B0H3SRK36H)
**~~View all trending →~~**
## **What buyers say about collie ball**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**22%
*“Amazing toy”*
**Durability**17%
*“It is durable”*
**Pet Friendly**17%
*“Dog Loves It”*
**Quality-Overall**7%
*“Amazing quality”*
**Size-Overall**5%
*“Good size ball”*
**Value For Money**3%
*“Great price”*
**Strength**2%
*“Very sturdy toy”*
**Material Quality**2%
*“durable material”*
**Ease Of Use**2%
*“Its also easy to use in open spaces like yards or fields”*
**Ease Of Chewing/Swallowing**1%
*“good for moderate chewers”*
### **What buyers complain about **
**Durability**38%
*“Durability is questionable at best”*
**Value For Money**11%
*“Over priced for what you get”*
**Size-Overall**10%
*“Size is too small”*
**Quality-Overall**8%
*“Quality is low”*
**Ease Of Chewing/Swallowing**3%
*“This is not appropriate for an aggressive chewing dog”*
**Material Quality**2%
*“Cheap material”*
**Strength**2%
*“Not sturdy”*
**Hard Feel**2%
*“he is super rough”*
**Advertised Vs Actual Product**2%
*“Not As Advertised”*
**Leak-Proof**1%
*“the ball was leaking”*
### **Top return reasons **
**Size-Overall**37%
**Durability**14%
**Material Quality**7%
**Hard Feel**7%
**Advertised Vs Actual Product**7%
**Functionality-Overall**3%
**Leak-Proof**3%
**Stitch/Finish/Polish**2%
**Defective Material/Parts**2%
**Value For Money**2%
## **Common questions**
- **Is collie ball profitable to sell on Amazon United States?**
- The niche generates $21K/yr across 63 tracked products. 17 of 41 products launched in the last 360 days are still selling. 90-day search growth is +41.8%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the collie ball niche?**
- 27 brands and 75 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in collie ball?**
- Top complaints mined from reviews: Durability, Value For Money, Size-Overall. The return rate is 1.6%.
- **When does demand for collie ball peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the collie ball niche?**
- Listings span $12.93–$79.57; the average listing price is $45.06 (sweet spot $15–$100). The average incumbent carries 2,329 reviews — the moat a new listing must climb.
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