---
title: "Collagen Braids for Dogs — $77K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/collagen-braids-for-dogs"
last_updated: "2026-07-21T17:40:18.798Z"
locale: en
meta:
description: "Niche score 52/100 · $77K/yr market · 24K searches/yr · $24.05 avg price. A small market ($77K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $77K/yr market · 24K searches/yr · $24.05 avg price. A small market ($77K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Collagen Braids for Dogs — $77K/yr Amazon US Niche (2026) - Flapen"
---
# **collagen braids for dogs**
**Worth a look**
Shows low returns (0.3%), but a small market ($77K/yr) keeps it on the watch list.
Market size 19Growth 21Conversion 96Competition 30Returns 99Price range 88Avg price 95Brand share 25Review moat 60Quality gap 70
**Returns**
**Incredible****0.3%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****13.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$24.05**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.87–$97.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,117.68**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-8.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$77K**
$77K/yr · 24K searches
According to Flapen's Amazon United States niche tracking, collagen braids for dogs is a $77K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **collagen braids for dogs market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$60K–$72K**
- units × avg price
- **Launch success**
- **—**
- 0 of 2 new (360d)
- **Conversion rate**
- **13.1%**
- **Avg BSR**
- **#416**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**7%**
- Pawstruck44% - Redbarn Pet Products19% - Treatly13% - Natural Farm10% - BULLYSTICKS & MORE4% - Pet Factory3% - Open — no brand owns it (4 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 37 weeks — -8.1% search growth over the last 90 days.
600400Black Friday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/pet-supplies/collagen-braids-for-dogs/trend)
## **Top collagen braids for dogs search terms**
- **collagen braids for dogs**12K/yr-9.2%9.6% conv. - **braided collagen chews for dogs**3K/yr+109.2%10.1% conv. - **braided collagen sticks for dogs**6K/yr-57.4%10.4% conv. - **collagen braids**3K/yr-4.3%11.1% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/collagen-braids-for-dogs/search-terms)
## **Top collagen braids for dogs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$15K30%$23K40%$31K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pawstruck Natural Large 10-13 Beef Collagen Braids for Dogs Long-Lasting Rawhide & Bully Stick Alternative with Chondroitin & Glucosamine 3 Pack**Pawstruck**$22.62**4.3★2,711 rev](https://www.amazon.com/dp/B09JY7PPFP) [2**Pawstruck Natural 5-7 Beef Collagen Braids for Dogs - Healthy Long Lasting Alternative to Traditional Rawhide & Bully Sticks Chew Treats w/Chondroitin & Glucosamine - 5 Count - Packaging May Vary**Pawstruck**$19.36**4.3★2,711 rev](https://www.amazon.com/dp/B09JHL1M65) [3**Natural Farm Braided Collagen Chews for Dogs (12 Inch 6 Pack) Collagen Sticks Natural Dog Chews Long Lasting for Small Medium and Large Dogs Odor-Free Rawhide Alternative**Natural Farm**$33.53**4.2★813 rev](https://www.amazon.com/dp/B0BV26NC9J) [4**Redbarn Natural Large 12 Beef Collagen Braids - 2 Pack - Long Lasting Low-Odor Alternative to Rawhide & Bully Sticks -Single Ingredient Chew for Medium Large Dogs**Redbarn Pet Products**$11.40**4.4★166 rev](https://www.amazon.com/dp/B0DJVMYYCZ) [5**Treatly USA Collagen Braids 6-7 Dog Chew Treats - Natural Flavor 6 Count/1 Pack**Treatly**$6.87**4.5★204 rev](https://www.amazon.com/dp/B07NT63XY5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Chewsday Dog Rawhide Free Chew Braids Made with Real Beef Collagen Supports Hip & Joint Skin & Coat Highly Digestible 3 Count**Chewsday**$10.24**31 rev4mo ago](https://www.amazon.com/dp/B0GPTBR2B6) [**Bully Bunches All Natural (6 Braided - 6 Pack) Collagen Bully Sticks - Odour Free Rawhide Free Chemical Free Safe Long Lasting Thick Beef Dog Chews Fully Digestible Treat for Small & Medium Dogs**Bully Bunches**$17.30**22 rev4mo ago](https://www.amazon.com/dp/B0GPFNW8C1) [**john bully Collagen Braided 12 6PK The Best Option for Your Dog 100% Natural Rich in Protein Highly Digestible Gluten Free Premium Grade Quality Odor Free The Real Collagen**JOHN BULLY**$31.75**254 rev1y ago](https://www.amazon.com/dp/B0DHYDNQKZ) [**BULLYSTICKS & MORE 6 Inch Beef Collagen Braids for Dogs (8 Count) - Bones for Dogs - Dog Parents Choice - No Hide Beef Cheek Rolls**BULLYSTICKS & MORE**$27.96**336 rev1y ago](https://www.amazon.com/dp/B0DLK1G21V) [**Treatly USA Collagen Braids 6-7 Dog Chew Treats - Chicken Meat Flavor 6 Count/1 Pack**Treatly**$11.12**35 rev2y ago](https://www.amazon.com/dp/B0CXBC1D3Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bully Bunches All Natural (6 Braided - 6 Pack) Collagen Bully Sticks - Odour Free Rawhide Free Chemical Free Safe Long Lasting Thick Beef Dog Chews Fully Digestible Treat for Small & Medium Dogs**Bully Bunches**$17.30**4.2★**▲ 288%**](https://www.amazon.com/dp/B0GPFNW8C1) [**Redbarn Small Braided Collagen Sticks for Dogs - 3 Count**Redbarn Pet Products**$11.02**4.4★**▲ 286%**](https://www.amazon.com/dp/B0DJVMF64M) [**Redbarn Natural Large 12 Beef Collagen Braids - 2 Pack - Long Lasting Low-Odor Alternative to Rawhide & Bully Sticks -Single Ingredient Chew for Medium Large Dogs**Redbarn Pet Products**$11.40**4.4★**▲ 281%**](https://www.amazon.com/dp/B0DJVMYYCZ) [**Chewsday Dog Rawhide Free Chew Braids Made with Real Beef Collagen Supports Hip & Joint Skin & Coat Highly Digestible 3 Count**Chewsday**$10.24**4.7★**▲ 277%**](https://www.amazon.com/dp/B0GPTBR2B6) [**Treatly USA Collagen Braids 6-7 Dog Chew Treats - Chicken Meat Flavor 6 Count/1 Pack**Treatly**$11.12**4.4★**▲ 50%**](https://www.amazon.com/dp/B0CXBC1D3Z)
**~~View all trending →~~**
## **What buyers say about collagen braids for dogs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**29%
*“My dog loves it”*
**Ease Of Chewing/Swallowing**16%
*“Great chews”*
**Durability**9%
*“Healthy and durable”*
**Quality-Overall**6%
*“Good quality”*
**Value For Money**5%
*“Worth every penny”*
**Smell**3%
*“They are also odor free”*
**Taste-Overall**3%
*“Perfect treat”*
**Fun/Entertainment Experience**3%
*“satisfying for him to stay interested”*
**Size-Overall**2%
*“Good size”*
**Thickness**2%
*“There was a good amount of thick sticks in the package”*
### **What buyers complain about **
**Durability**13%
*“Breaks easily”*
**Ease Of Chewing/Swallowing**10%
*“It's not something chewable”*
**Value For Money**7%
*“And they are NOT cheap to purchase either”*
**Hard Feel**7%
*“They are brittle”*
**Size-Overall**6%
*“Too big”*
**Indigestion**6%
*“Diarrhea, upset stomach”*
**Thickness**5%
*“Was hoping for something thicker”*
**Sharpness**4%
*“Breaks into sharp pieces”*
**Quality-Overall**4%
*“Disappointed with Quality”*
**Advertised Vs Actual Product**4%
*“NOT as advertised”*
### **Top return reasons **
**Size-Overall**37%
**Ease Of Chewing/Swallowing**15%
**Advertised Vs Actual Product**8%
**Sharpness**6%
**Smell**4%
**Defective Material/Parts**4%
**Value For Money**3%
**Thickness**3%
**Indigestion**2%
**Hard Feel**2%
## **Common questions**
- **Is collagen braids for dogs profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the collagen braids for dogs niche?**
- 10 brands and 13 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in collagen braids for dogs?**
- Top complaints mined from reviews: Durability, Ease Of Chewing/Swallowing, Value For Money. The return rate is 0.3%.
- **What does it cost to enter the collagen braids for dogs niche?**
- Listings span $6.87–$97.29; the average listing price is $24.05 (sweet spot $15–$100). The average incumbent carries 1,118 reviews — the moat a new listing must climb.
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