---
title: "Trend — coconut dog shampoo - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/coconut-dog-shampoo/trend"
last_updated: "2026-07-21T22:08:10.592Z"
locale: en
meta:
  description: "Niche score 52/100 · $367K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $367K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — coconut dog shampoo - Flapen"
---

# **coconut dog shampoo**

**Worth a look**

Shows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 54Growth 58Conversion 79Competition 32Returns 97Price range 86Avg price 90Brand share 0Review moat 18Quality gap 32

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$21.07**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.53–$65.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+33.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Good****$367K**

$367K/yr · 216K searches

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****16,107.28**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand