---
title: "Cockatiel — $685K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cockatiel"
last_updated: "2026-07-21T17:01:45.263Z"
locale: en
meta:
description: "Niche score 54/100 · $685K/yr market · 343K searches/yr · $14.31 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $685K/yr market · 343K searches/yr · $14.31 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cockatiel — $685K/yr Amazon US Niche (2026) - Flapen"
---
# **cockatiel**
**Worth a look**
Shows low returns (0.0%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Market size 68Growth 29Conversion 96Competition 51Returns 100Price range 44Avg price 69Brand share 27Review moat 35Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****14.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.31**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$685K**
$685K/yr · 343K searches
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$2.39–$24.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,003.73**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+3.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, cockatiel is a $685K/yr Amazon United States market (343K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cockatiel market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$716K–$859K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **14.0%**
- **Avg BSR**
- **#90**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **68%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 98%
**Open market**
**9%**
- Kaytee45% - Wild Harvest20% - ZuPreem15% - Sweet Harvest6% - KikiBirds3% - Living World3% - Open — no brand owns it (6 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.
8K6KSpike '24Holiday '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/cockatiel/trend)
## **Top cockatiel search terms**
- **cockatiel food**226K/yr+5.0%10.7% conv. - **cockatiel bird food**28K/yr-7.8%9.4% conv. - **bird food cockatiel**17K/yr-16.1%9.5% conv. - **cockatiel seed**13K/yr+6.6%8.3% conv. - **comida para cacatuas ninfas**7K/yr+30.5%4.9% conv. - **cockatiels food**6K/yr+50.7%7.9% conv. - **comida para cacatuas**7K/yr-13.2%4.8% conv. - **cocktail food bird**6K/yr+4.6%8.4% conv. - **cocktail food**6K/yr+4.5%9.1% conv. - **kaytee cockatiel food**5K/yr-2.9%10.9% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/cockatiel/search-terms)
## **Top cockatiel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$69K20%$137K30%$206K40%$274K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kaytee Forti-Diet Pro Health Nourish+Protect Cockatiel Food Comprehensive Nutrition Backed by Science Digestive Health Immune Support 5 pounds**Kaytee**$12.31**4.7★7,120 rev](https://www.amazon.com/dp/B001VACPE2) [2**Wild Harvest Universal Blend for Medium and Large Birds 10 Pounds; Fortified Nutrition**Wild Harvest**$12.32**4.5★19,341 rev](https://www.amazon.com/dp/B09D15R1LJ) [3**Kaytee Fiesta Cockatiel Food Nutritious and Fun Blend Supports Skin Feather Digestion Brain and Heart Health 2.5 pounds**Kaytee**$11.91**4.6★2,268 rev](https://www.amazon.com/dp/B000FXSISS) [4**Kaytee Fiesta Cockatiel Food Nutritious and Fun Blend Supports Skin Feather Digestion Brain and Heart Health 4.5 pounds**Kaytee**$18.99**4.6★2,268 rev](https://www.amazon.com/dp/B000FXR532) [5**Kaytee Forti-Diet Pro Health+Safflower Nourish+Protect Cockatiel Food Supports Breeding and Molting Nutrition Backed by Science Digestive and Brain Health 4 pounds**Kaytee**$9.09**4.7★3,485 rev](https://www.amazon.com/dp/B013GLHSD6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cockatiel Plus 5 Lbs Cockatiel Bird Seed Nutrient-Rich Mixed Birdseeds Bird Food for Cockatiels Natural Mixed Seeds for Other Small Parrot Support Daily Growth Energy and Healthy Balanced Diet**LEACH GRAIN & MILLING CO.**$22.75**122 rev1y ago](https://www.amazon.com/dp/B0DJH1D1SC) [**KikiBirds Premium Parrot Food| Protein-Rich Low-Fat Formula | Cockatiel Conure Lovebird Quaker Parrotlet | No Corn Soy Peanuts | Gourmet Whole Grains & Seeds | Daily Maintenance Blend (1 lb)**KikiBirds**$14.06**503 rev1y ago](https://www.amazon.com/dp/B0DGRTYD3G) [**Wild Harvest Universal Blend for Medium and Large Birds 10 Pounds; Fortified Nutrition**Wild Harvest**$12.32**19,341 rev4y ago](https://www.amazon.com/dp/B09D15R1LJ) [**Better Bird Premium Cockatiel Food 4.5 lb Jar**Better Bird**$21.62**143 rev5y ago](https://www.amazon.com/dp/B098574Z81) [**Vitakraft Crunch Sticks Cockatiel Treat Apricot Peach Flavor - Triple Baked Long Lasting Bird Treats with Natural Wood Chew Center for Beak Health and Enrichment - 3.5 oz.**Vitakraft**$5.04**1,058 rev6y ago](https://www.amazon.com/dp/B0873XXKP6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wild Harvest Daily Blend Nutrition Diet 2 Pounds Bird Food for Cockatiels Lovebirds and Small Hookbills**Wild Harvest**$2.39**4.7★**▲ 314%**](https://www.amazon.com/dp/B01LYQL5A6) [**Kaytee Fiesta Cockatiel Food Nutritious and Fun Blend Supports Skin Feather Digestion Brain and Heart Health 4.5 pounds**Kaytee**$18.99**4.6★**▲ 59%**](https://www.amazon.com/dp/B000FXR532) [**Living World - Millet Spray for Birds 3.5 Oz Premium Treat for Budgies Canaries Finches Cockatiels and Other Pet Birds**Living World**$4.43**4.6★**▲ 43%**](https://www.amazon.com/dp/B0002DH3EG) [**Hari Hagen Tropimix Enrichment Food for Cockatiels & Lovebirds 2 lb. - HARI Parrot Food with Seeds Fruit Nuts Vegetables Grains and Legumes**Hari**$12.49**4.5★**▲ 17%**](https://www.amazon.com/dp/B0002EOJYM) [**SLEEK & SASSY Garden Small Hookbill No Sunflower Bird Food for Lovebirds Cockatiels Quaker Parrots & Small Conures (2 lbs.)**SLEEK & SASSY**$18.77**4.6★**▲ 17%**](https://www.amazon.com/dp/B07F1D6RCX)
**~~View all trending →~~**
## **What buyers say about cockatiel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**33%
*“My birds love this”*
**Value For Money**17%
*“Good Value”*
**Quality-Overall**16%
*“Excellent quality”*
**Taste-Overall**8%
*“Good food, great seller”*
**Freshness**5%
*“Fresh”*
**Ingredients-Overall**3%
*“Supreme is a very good bird seed good quality ingredients my bird loves it”*
**Smell**2%
*“It smells so fresh”*
**Fun/Entertainment Experience**2%
*“It keeps them engaged”*
**Flavor**2%
*“Great variety of fruits and veggies too”*
**Ease Of Use**2%
*“Great for my use”*
### **What buyers complain about **
**Size-Overall**24%
*“The bag is small”*
**Value For Money**13%
*“I find it a little on the pricey side”*
**Quality-Overall**10%
*“Not great quality”*
**Advertised Vs Actual Product**7%
*“Not as advertised”*
**Smell**7%
*“Chemical smell”*
**Stale/Rotten/Spoiled**6%
*“Product is rancid”*
**Contamination**4%
*“This product was full of bugs that hatched immediately”*
**Natural Resource Wastage**2%
*“Youll end up wasting a bunch of it”*
**Taste-Overall**2%
*“ok. birds dont seem to eat so much after I have spoiled with other treats”*
**Indigestion**2%
*“My bird became ill shortly after eating one of these”*
### **Top return reasons **
**Size-Overall**36%
**Advertised Vs Actual Product**16%
**Defective Material/Parts**11%
**Smell**7%
**Leak-Proof**5%
**Stale/Rotten/Spoiled**4%
**Quality-Overall**4%
**Functionality-Overall**3%
**Contamination**3%
**Compatibility-Overall**3%
## **Common questions**
- **Is cockatiel profitable to sell on Amazon United States?**
- The niche generates $685K/yr across 22 tracked products. 90-day search growth is +3.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the cockatiel niche?**
- 12 brands and 54 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in cockatiel?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.
- **When does demand for cockatiel peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the cockatiel niche?**
- Listings span $2.39–$24.75; the average listing price is $14.31 (sweet spot $15–$100). The average incumbent carries 3,004 reviews — the moat a new listing must climb.
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