---
title: "Citronella Spray — $70K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/citronella-spray"
last_updated: "2026-07-21T19:05:20.146Z"
locale: en
meta:
description: "Niche score 51/100 · $70K/yr market · 62K searches/yr · $17.94 avg price. A small market ($70K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $70K/yr market · 62K searches/yr · $17.94 avg price. A small market ($70K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Citronella Spray — $70K/yr Amazon US Niche (2026) - Flapen"
---
# **citronella spray**
**Worth a look**
Shows low returns (0.7%), but a small market ($70K/yr) keeps it on the watch list.
Market size 18Growth 61Conversion 69Competition 19Returns 96Price range 68Avg price 82Brand share 32Review moat 22Quality gap 79
**Returns**
**Incredible****0.7%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****$17.94**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.23–$36.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+37.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****8,819.82**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$70K**
$70K/yr · 62K searches
According to Flapen's Amazon United States niche tracking, citronella spray is a $70K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jun–Jul–Oct. Verdict: Worth a look — 51/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **citronella spray market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$54K–$72K**
- units × avg price
- **Launch success**
- **—**
- 2 of 3 new (360d)
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#55**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**10%**
- Guard Dog Security55% - SCENTORINI13% - Mighty Mint7% - Handcraft Blends6% - Wondercide5% - NaturVet4% - Open — no brand owns it (3 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +37.4% search growth over the last 90 days.
3K2KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Oct · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/citronella-spray/trend)
## **Top citronella spray search terms**
- **citronella spray**48K/yr+22.8%3.4% conv. - **citronella spray outdoor**7K/yr+202.8%2.9% conv. - **citronella oil spray**7K/yr+41.9%3.5% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/citronella-spray/search-terms)
## **Top citronella spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$11K30%$21K45%$32K60%$42K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Citronella Dog Deterrent Spray Dog Spray Self Defense Training and Barking Long-Range Dog Repellent Portable Canister (0.5oz / 2oz)**Guard Dog Security**$12.01**4.1★195 rev](https://www.amazon.com/dp/B0FTT1J3CW) [2**SCENTORINI Citronella Spray with Lemongrass Essential Oil DEET-Free 6.76 oz (2 Pack) Air Freshener Mist Plant-Based for Home Patio Outdoor Courtyard Camping Hiking Traveling Fishing**SCENTORINI**$12.80**4.4★55 rev](https://www.amazon.com/dp/B0GF2S8D3N) [3**Mighty Mint Peppermint Oil Insect Repellent Spray Indoor & Outdoor Bug Control for Spiders Ants Roaches and More Plant-Based Extra-Strong Formula - 16 oz**Mighty Mint**$19.54**4.2★63,778 rev](https://www.amazon.com/dp/B07JBRJH79) [4**Handcraft Blends Citronella Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance**Handcraft Blends**$9.83**4.6★2,096 rev](https://www.amazon.com/dp/B076PT224N) [5**Citronella Dog Deterrent Spray Dog Spray Self Defense Training and Barking Long-Range Dog Repellent Portable Canister (0.5oz / 2oz)**Guard Dog Security**$17.10**4.1★195 rev](https://www.amazon.com/dp/B0FSSJL7DW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Citronella Dog Deterrent Spray Dog Spray Self Defense Training and Barking Long-Range Dog Repellent Portable Canister (0.5oz / 2oz) (0.5 oz - 2 Pack)**Guard Dog Security**$19.99**195 rev8mo ago](https://www.amazon.com/dp/B0G2M3JZW9) [**Citronella Dog Deterrent Spray Dog Spray Self Defense Training and Barking Long-Range Dog Repellent Portable Canister (0.5oz / 2oz)**Guard Dog Security**$12.01**195 rev9mo ago](https://www.amazon.com/dp/B0FTT1J3CW) [**Citronella Dog Deterrent Spray Dog Spray Self Defense Training and Barking Long-Range Dog Repellent Portable Canister (0.5oz / 2oz)**Guard Dog Security**$17.10**195 rev9mo ago](https://www.amazon.com/dp/B0FSSJL7DW) [**SCENTORINI Citronella Spray with Lemongrass Essential Oil DEET-Free 6.76 oz (2 Pack) Air Freshener Mist Plant-Based for Home Patio Outdoor Courtyard Camping Hiking Traveling Fishing**SCENTORINI**$12.80**55 rev1y ago](https://www.amazon.com/dp/B0GF2S8D3N) [**STRN Citronella Spray DEET-Free 6.76 oz (200ML) Air Freshener Spray for Summer Outdoor Lemongrass Plant-Based Essential Oil Spray for Patio Camping Hiking Traveling Fishing**STRN**$12.44**35 rev1y ago](https://www.amazon.com/dp/B0F1YDRD7F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SCENTORINI Citronella Spray with Lemongrass Essential Oil DEET-Free 6.76 oz (2 Pack) Air Freshener Mist Plant-Based for Home Patio Outdoor Courtyard Camping Hiking Traveling Fishing**SCENTORINI**$12.80**4.4★**▲ 109%**](https://www.amazon.com/dp/B0GF2S8D3N) [**Citronella Dog Deterrent Spray Dog Spray Self Defense Training and Barking Long-Range Dog Repellent Portable Canister (0.5oz / 2oz) (0.5 oz - 2 Pack)**Guard Dog Security**$19.99**4.1★**▲ 59%**](https://www.amazon.com/dp/B0G2M3JZW9) [**Citronella Dog Deterrent Spray Dog Spray Self Defense Training and Barking Long-Range Dog Repellent Portable Canister (0.5oz / 2oz)**Guard Dog Security**$12.01**4.1★**▲ 48%**](https://www.amazon.com/dp/B0FTT1J3CW) [**Cutter Lemon Eucalyptus Mosquito and Insect Repellent Bug Spray 4 Ounces DEET-Free Pump Spray**Cutter**$5.23**4.4★**▲ 31%**](https://www.amazon.com/dp/B00860Y3DQ) [**Citronella Dog Deterrent Spray Dog Spray Self Defense Training and Barking Long-Range Dog Repellent Portable Canister (0.5oz / 2oz)**Guard Dog Security**$17.10**4.1★**▲ 24%**](https://www.amazon.com/dp/B0FSSJL7DW)
**~~View all trending →~~**
## **What buyers say about citronella spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**31%
*“Amazing Smell”*
**Pest/Insect Control**25%
*“Keeps bugs away”*
**Quality-Overall**10%
*“works very well”*
**Advertised Vs Actual Product**4%
*“Works as advertised”*
**Ease Of Use**4%
*“Easy to use”*
**Spray/Flow**4%
*“Spray works well”*
**Strength**3%
*“High potency”*
**Safety Standards**2%
*“Safe for pets”*
**Value For Money**2%
*“Worth the money”*
**Functionality-Overall**1%
*“Works great”*
### **What buyers complain about **
**Pest/Insect Control**32%
*“Doesn't work for ants”*
**Functionality-Overall**14%
*“Did not work as stated”*
**Smell**9%
*“It smells horrid”*
**Value For Money**6%
*“However expensive”*
**Spray/Flow**6%
*“Does not spray”*
**Durability**4%
*“Didnt last”*
**Quality-Overall**2%
*“because the quality control is a joke”*
**Advertised Vs Actual Product**2%
*“not as advertised”*
**Leak-Proof**2%
*“bottle leaking”*
**Size-Overall**2%
*“TOO SMALL”*
### **Top return reasons **
**Spray/Flow**17%
**Functionality-Overall**15%
**Leak-Proof**14%
**Pest/Insect Control**13%
**Value For Money**11%
**Smell**9%
**Advertised Vs Actual Product**7%
**Size-Overall**6%
**Defective Material/Parts**2%
**Oily/Greasy**1%
## **Common questions**
- **Is citronella spray profitable to sell on Amazon United States?**
- The niche generates $70K/yr across 11 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +37.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the citronella spray niche?**
- 9 brands and 19 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in citronella spray?**
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Smell. The return rate is 0.7%.
- **When does demand for citronella spray peak?**
- Demand peaks in Jun–Jul–Oct; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the citronella spray niche?**
- Listings span $5.23–$36.07; the average listing price is $17.94 (sweet spot $15–$100). The average incumbent carries 8,820 reviews — the moat a new listing must climb.
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