---
title: "Search terms — circulation pump - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/circulation-pump/search-terms"
last_updated: "2026-07-21T20:28:43.114Z"
locale: en
meta:
  description: "Niche score 53/100 · $163K/yr market · 106K searches/yr · $67.44 avg price. Soft demand (-27.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $163K/yr market · 106K searches/yr · $67.44 avg price. Soft demand (-27.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — circulation pump - Flapen"
---

# **circulation pump**

**Worth a look**

Shows no brand lock-in (top 5 brands take 39% of clicks), but soft demand (-27.6% this quarter) keeps it on the watch list.

Market size 34Growth 11Conversion 29Competition 90Returns 43Price range 24Avg price 87Brand share 95Review moat 57Quality gap 80

**Brand share**

**Incredible****39%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Avg price**

**Great****$67.44**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,236.92**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****3.8%**

return rate — above 6% kills the launch gate

**Market size**

**Okay****$163K**

$163K/yr · 106K searches

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$7.03–$359.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-27.6%**

90-day search growth — must beat 0% to launch