---
title: "Churros — $16.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/churros"
last_updated: "2026-07-21T17:37:05.725Z"
locale: en
meta:
description: "Niche score 62/100 · $16.8M/yr market · 4.7M searches/yr · $21.66 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $16.8M/yr market · 4.7M searches/yr · $21.66 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Churros — $16.8M/yr Amazon US Niche (2026) - Flapen"
---
# **churros**
**Launch it**
A $16.8M/yr market growing +13.6% this quarter with returns at 0.0% — clears our launch bar.
Market size 100Growth 42Conversion 98Competition 65Returns 100Price range 76Avg price 92Brand share 4Review moat 24Quality gap 14
**Market size**
**Incredible****$16.8M**
$16.8M/yr · 4.7M searches
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****16.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$21.66**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$2.31–$56.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+13.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,543.29**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, churros is a $16.8M/yr Amazon United States market (4.7M searches/yr). The top 5 brands hold 98% of demand. Verdict: Launch it — 62/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **churros market data**
- **Units sold / yr**
- **600K–800K**
- avg 20,000–25,000/product
- **Revenue / yr**
- **$13.0M–$17.3M**
- units × avg price
- **Launch success**
- **—**
- 3 of 3 new (360d)
- **Conversion rate**
- **16.5%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 85%
**Open market**
**1%**
- INABA89% - Temptations4% - Delectables3% - Purrly1% - Sheba1% - Beefeaters1% - Open — no brand owns it (1 brand, 1%)
## **Demand**
Weekly Amazon search volume, last 44 weeks — +13.6% search growth over the last 90 days.
175K125KSpike '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/pet-supplies/churros/trend)
## **Top churros search terms**
- **churu**1.2M/yr+43.6%14.2% conv. - **churu cat treats**1.5M/yr-8.4%16.0% conv. - **churu lickable cat treats**340K/yr+21.3%13.0% conv. - **lickable cat treats**317K/yr+19.0%7.0% conv. - **cat treats lickable**315K/yr+2.9%9.5% conv. - **churros for cats**183K/yr+18.1%15.6% conv. - **cat lickable treats**142K/yr+11.9%8.0% conv. - **churros**130K/yr+14.4%0.8% conv. - **inaba churu**74K/yr+14.7%8.1% conv. - **churro**68K/yr+19.9%3.9% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/churros/search-terms)
## **Top churros products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$672K8%$1.3M12%$2.0M16%$2.7M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 35 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 50 Tubes Tuna & Chicken Variety**INABA**$31.04**4.9★13,290 rev](https://www.amazon.com/dp/B07D323MFZ) [2**INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 20 Tubes Chicken Variety Box**INABA**$12.84**4.8★12,613 rev](https://www.amazon.com/dp/B0B52D7BBD) [3**INABA Churu Cat Treats Lickable Squeezable Creamy Pure with Vitamin E 0.5 Ounces per Tube 100 Tubes Total Tuna Variety**INABA**$41.38**4.9★2,680 rev](https://www.amazon.com/dp/B0CW6MSGWD) [4**INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 40 Tubes Chicken Variety Box**INABA**$23.73**4.8★12,613 rev](https://www.amazon.com/dp/B0B52MBWNB) [5**INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Vitamin E 0.5oz Each Tube 22 Tubes Holiday Variety Pack**INABA**$11.10**4.9★836 rev](https://www.amazon.com/dp/B0FTJV4MS3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sheba Premium Puree Cat Treats Lickable Roasted Chicken Flavor Smoked Salmon Flavor and Seared Tuna Flavor 0.49 oz. Tubes 24 Count**Sheba**$11.89**382 rev6mo ago](https://www.amazon.com/dp/B0G4629B2L) [**Fieldcrest Farms Lickable Cat Treats 50 Count Variety Pack**Fieldcrest Farms**$17.84**423 rev8mo ago](https://www.amazon.com/dp/B0FY7JT8CH) [**INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Vitamin E 0.5oz Each Tube 22 Tubes Holiday Variety Pack**INABA**$11.10**836 rev9mo ago](https://www.amazon.com/dp/B0FTJV4MS3) [**INABA Churu PopN Serve Jelly Cat Treat with Vitamin E & Taurine 1.2 Ounce Cup 10 Cups Tuna Variety**INABA**$11.97**423 rev1y ago](https://www.amazon.com/dp/B0DX8N3M9Z) [**Purrly Lickable Wet Cat Treats Healthy Grain-Free Chicken Variety Pack (18 Count) Squeezable Creamy Pure with Human-Grade Protein Functional Nutrients Non-GMO No-Artificial-Additives Low-Phosphorus**Purrly**$9.82**1,377 rev1y ago](https://www.amazon.com/dp/B0DK82KKBD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 20 Tubes Tuna Variety**INABA**$11.74**4.8★**▲ 235%**](https://www.amazon.com/dp/B07PHKHT4P) [**Sheba Premium Puree Cat Treats Lickable Roasted Chicken Flavor Smoked Salmon Flavor and Seared Tuna Flavor 0.49 oz. Tubes 24 Count**Sheba**$11.89**4.6★**▲ 134%**](https://www.amazon.com/dp/B0G4629B2L) [**INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 20 Tubes Chicken & Beef Variety Box**INABA**$11.48**4.8★**▲ 128%**](https://www.amazon.com/dp/B0B52FQX9C) [**INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 40 Tubes Chicken Variety Box**INABA**$23.73**4.8★**▲ 115%**](https://www.amazon.com/dp/B0B52MBWNB) [**INABA Churu Cat Treats Lickable Squeezable Creamy Pure with Vitamin E 0.5 Ounces per Tube 100 Tubes Total Tuna Variety**INABA**$41.38**4.9★**▲ 70%**](https://www.amazon.com/dp/B0CW6MSGWD)
**~~View all trending →~~**
## **What buyers say about churros**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**52%
*“Cat Approved”*
**Taste-Overall**10%
*“Delicious treat”*
**Value For Money**8%
*“Decent Price”*
**Flavor**7%
*“Good flavor”*
**Quality-Overall**4%
*“Good quality and freshness”*
**Ease Of Use**2%
*“makes my life easier”*
**Moist/Dry**2%
*“They are moist”*
**Fun/Entertainment Experience**1%
*“It helps keep things interesting”*
**Ease Of Chewing/Swallowing**1%
*“Chewy”*
**Ingredients-Overall**1%
*“high quality ingredients in their products”*
### **What buyers complain about **
**Value For Money**17%
*“Sadly, expensive”*
**Smell**10%
*“smell is not very strong”*
**Flavor**9%
*“not any other flavor”*
**Indigestion**5%
*“causes diarrhea”*
**Thickness**4%
*“Too thick”*
**Texture/Consistency-Overall**4%
*“The texture is completely off”*
**Taste-Overall**3%
*“Tastes terrible”*
**Size-Overall**3%
*“I think its too long”*
**Ingredients-Overall**2%
*“Ingredients have changed”*
**Stale/Rotten/Spoiled**2%
*“maggots in treats”*
### **Top return reasons **
**Flavor**36%
**Value For Money**17%
**Advertised Vs Actual Product**6%
**Taste-Overall**5%
**Smell**5%
**Ingredients-Overall**4%
**Product Condition**3%
**Size-Overall**3%
**Indigestion**3%
**Escape Proof**2%
## **Common questions**
- **Is churros profitable to sell on Amazon United States?**
- The niche generates $16.8M/yr across 35 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +13.6%. Flapen's verdict: Launch it (62/100).
- **How competitive is the churros niche?**
- 7 brands and 46 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in churros?**
- Top complaints mined from reviews: Value For Money, Smell, Flavor. The return rate is 0.0%.
- **What does it cost to enter the churros niche?**
- Listings span $2.31–$56.59; the average listing price is $21.66 (sweet spot $15–$100). The average incumbent carries 5,543 reviews — the moat a new listing must climb.
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